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Vernieuwen met communicatie in traditionele B2B omgeving

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B2B Marketing Forum
B2B Marketing Forum

Hoe kun je niet-traditionele marketingplannen van de grond krijgen in een typisch traditionele organisatie? Een pakkend praktijkverhaal van verzekeraar Cardif. Door Marieke van Zuien.

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10 take aways Vernieuwen met communicatie in traditionele B2B-omgeving
Waar hebben we’t over? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Ook ‘n negatieve reden is er één
2. Thema-content; super springplank
3. Je hebt meer content dan je denkt
4. ‘T kan snel gaan met je doelgroep
5. Effect van B via C to B
6. Nieuwe media = garantie voor interactie
7. Altijd lastig; effecten voorspellen
8. Reputatie-boost; niet te onderschatten
9. ‘Gewoon beginnen’ is een optie bij cultuurissues
10. Niks mis met kostenefficiency
Tot slot Meer weten of tips nodig? 0162 – 486 053 / 06 51 71 55 24 [email_address] Twitter.com/mariekevanzuien Linkedin.com/mariekevanzuien
 

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