by Kevin O'Malley, Preparis

1. In-app marketing will
change your life(cycle)
Rob Forman & Kevin O’Malley

2. Personal concierge
for your users

3. 1. Define what’s
important

4. What matters?

5. You can’t manage what
you aren’t measuring.

6. 2. Capture user
activity

7. Single user pane

8. Single user pane

9. 3. Build with
engagement in mind

10. The Hotmail Story
“PS: I love you. Get your free
e-mail at Hotmail”
•Noticed difference in signup within hours.
•By month 6, hit 1 million users.

11. Simple user sharing

12. Marketing during transactions

13. Keep layering...
• Email 1, 3 and 5 days after plug-in installed
• Email if haven’t seen in 30, 60 days.
• Reduce information in alert emails over
time.
• Segment users by which features they have
enabled.
• Daily internal email which active users and
overall engagement number.

14. Some results
• 20 companies within the last 2 months
found out about us, signed up and paid
without ever talking to us.
• >50% of our users are actively engaged in
the product (up from 0% when it was email
only).
• 2 of our blogs made the Salesforce.com
top-10 lost.

15. We built this ourselves.
You don’t have to.
You don’t have to.
You don’t have to.

16. Measure once, cut twice

17. Event-based analysis

18. Event-driven marketing

19. Questions?