Boutique - Condo Hotel Development Project (Teaser)

Praia Mole Condo-Hotel
Every now and again an extraordinary opportunity presents itself. Destined to be one of the most exclusive Condo-Hotels in
the South of Brazil, this unique development opportunity is located in one of Brazil's most spectacular beach front destinations.
PRAIA MOLE CONDO-HOTEL, FLORIANÓPOLIS, BRAZIL
BEACH VIEW PERSPECTIVE
Florianópolis, Brazil
Key Points
✓ New construction to add signiﬁcant value to the property.
✓ Advanced architectural design.
✓ In harmony with the context and topography of the site.
✓ Enhances the natural landscape.
✓ Beautiful site with stunning views.
✓ Setting a new standard for development on the island.
Florianopolis, also known as the Magical Island, is the
capital city of Santa Catarina State in southern Brazil and
one of the country's most wealthy areas.
Florianopolis is blessed with a spectacular combination of
natural beauty with 42 beaches surrounded by green
mountains, world-class nightlife, sophisticated dining,
exotic Brazilian culture, safety and a charming ambiance
that tends to enchant visitors from the moment they
arrive.
Florianopolis - South Brazil
SOUTHERN VIEW PERSPECTIVE
Apartments
75 high-end apartments ranging from approximately 120 to
140 square meter (1,200 to 1,400 sqr.ft.), offering 5 star
hotel-style services & amenities including restaurant, pool,
lounge, gym, spa, event space, cleaning, property
management and rental pool (optional).”
e fully approved architectural plans contemplate 75 exquisitely designed luxury apartments for private
ownership. Owners will have access to all amenities and services provided by a hotel operator.
An upscale 75 luxury suites Condo-Hotel development in Florianopolis - South Brazil’s most sought-aer destination. e 75+ acre property
oﬀers direct access to Praia Mole, one of Brazil’s top beaches and breathtaking views to the Atlantic Ocean and the famous Conceiçao Lagoon.
Stunning Location

FLORIANOPOLIS - ‘The Magical Island’
Attractive & Growing International Tourism Destination
✓ e State capital experienced a 53% increase in the
number of annual domestic visitors from 2006-2010, and
a 46% increase in the number of annual international
visitors from 2006-2010 (source: SANTUR).
✓ Projected population growth: 409,000 (2010), 649,958
(2020), 756,251 (2030) source: IPUF, figures which do not
include the 300+% population spikes common during the
summer vacation season.
✓ Strong existing demand from upscale South Americans
coupled with significantly increasing international
visibility.
✓ Known for Brazil’s best quality of life, not plagued by
urban ills of Brazil’s mega cities.
✓ State capital of one of Brazil’s wealthiest per capita
states means a strong public sector employment base.
✓ Rapidly growing technology sector now accounts for
more revenue than the tourism industry; other important
industries include public sector, civil construction,
education, aquaculture, service and retail/small business.
✓ Significant public and private sector investment in recent
years, including opening of Brazil’s largest shopping center
brand (Iguatemi) and plans underway for construction of a
new international airport;
✓Home to multiple universities, including one of South
America’s top research institutions;
✓ Abundant natural beauty with strong focus on
environmental conservation and a paradise for outdoor &
adventure sports (many of which are prime in the ‘low’ season,
including surfing, kitesurfing, hiking & whale watching);
✓ Tremendous variety of dining and nightlife options (named
#1 nightlife destination in world by NY Times in 2009);
✓ Strong event culture as an important driver for year-round
occupancy:
- Technology Conferences - Davis Cup Tennis
- NYE & Carnaval - Shows & Concerts - Corporate Retreats
- Iron Man Brasil - Fashion Week - Weddings & Private Events -
Industry Events (WTTC) - WCT Surf Tour
- Winter Play - Domestic Holiday Packages

1. Hercílio Luz Bridge
2. Sofitel Hotel
3. Historic City Center
4. Iguatemi Mall
5. Jurerê Internacional
6. Costão do Santinho Resort
7. Galheta Nature Preserve
8. Lagoa Town Center
9. WCT Pro Surf Tour
10. International Airport
11. Ribeirão da Ilha
12. Lagoinha do Leste
Nature Preserve
Atlantic Ocean
Galheta
Moçambique
Lagoa
da
Conceição
Joaquina
Campeche
Lagoa
do
Peri
Aeroporto
Centro
Costão do
Santinho
Jurerê
Sambaqui
Pântano
do Sul
Ingleses
Canasvieiras
Brava
Continent
Sto. Antônio
de Lisboa
N
Morro das
PedrasRibeirão
da Ilha
South
Bay
North
Bay
Location of Project
Praia Mole
1 2
3
8
9
7
5
6
10
11
12
4
FLORIANÓPOLIS POINTS OF INTEREST
Lagoa da Conceiçâo Lagoon
Praia Mole Beach
Galheta Nature Preserve
Conceiçao Lagoon
Mole Beach
Galheta Beach

Galheta Beach Conceiçao Lagoon
Mole Beach Condo -Hotel
MAIN POOL LOUNGE
UPPER POOL / LOUNGE
Ocean View Main Pool
Lagoon View Upper Pool
Situated in the most privileged part of the island between Mole Beach and Conceiçao Lagoon, Praia Mole Condo-Hotel is an upscale
development opportunity with the potential to become the most unique and exclusive Condo-Hotel in South Brazil.
Located in the center of the most scenic area along the 53 km (33 miles) between the north and south part of the island, the Condo-Hotel
oﬀers breathtaking views in all directions, a beautiful nature spread down to the Atlantic ocean, the Conceiçao lagoon, golden sandy beaches
(Mole and Galheta).

The Area

Galheta Beach View - North Mole Beach View - South
Conceiçao lagoon View
The Views

PROJECT LAYOUT
Condo-Hotel Amenities & design features include
✓75 high-end Suites with ocean & lagoon views
✓ Ocean View Restaurant
✓ Reception Lounge & Event Facilities
✓ Direct Beach Access
✓ Hotel-Style Amenities & Rental Pool
✓ Pool Lounges and View Decks
✓ Ocean View Gym & Spa
✓ Underground Parking
✓ On-Site Staﬀ Housing
✓ Stunning Nature Trails & Privacy
Project Layout

PROJECT MASTERPLANProject Masterplan

LANDSCAPE VIEW OF PROJECTLandscape View of Project

BEACH VIEW PERSPECTIVE
SOUTHERN VIEW PERSPECTIVE
EXTERIOR PERSPECTIVE
UPPER LEVEL PERSPECTIVE
& MASSAGE DECK
Upper Level Perspective
& Massage Deck
Exterior Perspective
Southern View
PerspectiveBeach View Perspective

MAIN POOL LOUNGE
UPPER POOL / LOUNGE
MAIN ENTRANCE
RESTAURANT DECK / LOWER LOUNGE
Upper pool / lounge
Restaurant Deck /
Lower LoungeMain Pool Lounge
Main Entrance

Architectural Design:
Marchetti + Bonetti Arquitetos Associados
Marchetti + Bonetti has been a leader in the field of contemporary architecture and interior design in southern Brazil for over 15 years.
e firm is responsible for some of the most highly-regarded projects in Florianópolis, including the Sofitel Hotel in downtown Florianópolis and
P12 Beach Lounge in Jurerê International, and has received numerous design prizes for its work. In 2003 it became the first firm in the region to
gain ISO 9001/2000 certification.
Architectural Design
75 high-end condo units, ranging from approximately 1,200-1,400 sqare feet,
offering hotel-style services & amenities including restaurant, pool, lounge, gym,
spa, event space, cleaning, property management and rental pool (optional).
Note: interior design imagery merely illustrative.
Each of the 75 condo units feature head-on water views.
Optional furniture & interior design package could be offered separately
and made mandatory for inclusion in the condo-hotel rental pool.
Note: interior design imagery merely illustrative.
Each of the 75 Suites feature head-on water views. Optional furniture & interior design package could be oﬀered separately
and made mandatory for inclusion in the condo-hotel rental pool.

✓Architectural plans fully approved: (Pro. n°40.934/2009) aer lengthy & rigourous approval process
✓Environmental license granted: (URB/11781/CRF LAP n°6018/2011) October 2011
✓Property currently under contract, to be delivered in fee simple upon closing together with plans & entitlements
Hotel Operations Consultant – Jones Lang LaSalle, São Paulo:
Manuela Gorni, Senior Vice President
Envinromental Consultant – Ambiens Consultoria, Florianópolis:
Emerilson Gil Emerim, Director
Electrical Engineer– Lippel Engenharia, Florianópolis:
Carlos Eduardo Lippel, Engineer
Structural Engineer, Orofino Engenharia, Florianópolis:
Miguel Orofino, Engineer
Air Conditioning Consultant – Cherem Engenharia, Florianópolis:
Ricardo Cherem, Engineer
Waste Treatment Engineer – Rotaria do Brasil, Florianópolis:
Max Demonti, Engineer
Drainage Consultant, Dos Santos Dreinagem, Florianópolis:
João Júlio dos Santos, Engineer
Foundations and Leveling – Surface Engenharia, Porto Alegre:
Jarbas Rauber, Director
Hydraulic & Sanitation – Hoff Engenharia, Florianópolis:
Alisson Hoffmann, Engineer
Landscaping & Pool Design – Jardins e Afins, Florianópolis:
Juliana Castro, Architect
Design & Concept Consultant, Floripa Vacation Homes, New York:
Tatiana S. Marques, Designer
Insulation & Air Flow Consultant, UFSC, Florianópolis:
Professor Fernando Ruttkay, PhD
Legal Matters, Silva Neto Advogados, Florianópolis:
Orlando Silva Neto, Partner
Kitchen & Laundry Consultant, Vianna Desenhos, São Paulo:
Eduardo Vianna, Architect
Best-in-class local development team:
✓ Property (fee simple title): ............................. 305,423 m² (75.5 acres / 30.5 hectares)
✓ Approved & Permitted Buildable Area: ....... 14,174 m² / 152,567 sqf
✓ Package of Land + Entitlements: ................... $ 8.5 Million USD
✓ Projected Construction Costs: ....................... $ 12.5 Million USD*
* Excluding FF&E for Suites, which could be offered unfurnished or with an optional furnishing and interior design package to buyers for inclusion in
Condo-Hotel Rental Pool. It’s ‘estimated’ a total of $ 15 Million USD FF&E included.
✓ Equity IRR of 40.0%
Project Valuation
Key Project Attributes
Low equity outlay required during construction due to significant self-funding from condo sales
✓Conservatively forecasted condo sales trajectory implies that the project will be largely self- funded aer year 1. As an
added benefit, year 1 construction costs are significantly lower than those in year 2, when costs are rise proportionately due
to higher costs of finishing.
✓ More specifically, it’s projected that only $2 Million (or 16%) of the $12.5 Million USD total construction cost will be
required as out of pocket cash outlay by developer taking into account a moderate level of pre-sales (18 out of 75 units, or
24%, over the first full year of construction and any pre-sales during the period leading up to breaking ground on
construction).
✓ Result is a high value project with attractive returns and low out of pocket capital requirement.

Comps: per unit condo sales price well below competitor averages
Our $BR 900,000 ($ 450,000 USD) / unit sales price ($BR 7,500/M²) is nearly 38% below most closely comparable competitive product in the region,
which we believe represents inferior quality in less desirable and unique locations. As such, we also believe the projected sales figures to be overly
conservative, however still resulting in a 40% IRR for the project."
Project Unit Type Square Meter Square Feet Price $BR Price USD $BR / M² USD / M² USD / sqr.
Villa do Cedro 1 bedroom 84 904 1,114,360 557,180 13,266 6,633 616.35
Villa do Cedro 2 bedroom 130 1,400 1,574,880 787,440 12,114 6,057 562.46
Txai Ganchos std bungalow 76 818 934,800 467,400 12,300 6,150 571.39
Txai Ganchos large bungalow 127 1,367 1,562,000 781,000 12,299 6,150 571.32
IL Campanario studio 40 430 511,550 255,775 12,789 6,394 594.83
IL Campanario suite 60 645 714,374 357,187 11,906 5,953 553.78
IL Campanario classic top 132 1420 1,476,000 738,000 11,182 5,591 519.72
Condo-Hotel Forecasted
Figures
Condo-Hotel Forecasted
Figures
120 1,291 900,000 450,000 7,500 3,750 348.57
Percent below average price: 37.7%Percent below average price: 37.7%Percent below average price: 37.7%Percent below average price: 37.7%Percent below average price: 37.7%Percent below average price: 37.7%Percent below average price: 37.7%Percent below average price: 37.7%
Condo-Hotel Forecasted Sales Prices Relative to Competitors:

FLORIANOPOLIS - Santa Catarina
Florianopolis - Hercilio Luz International Airport
ranks as the country’s 14th in traﬃc and it is on the
list of those that receive more charter flights during
the summer. Florianopolis International Airport
new passenger terminal will have 35,817m² and the
capacity to service 2.7 million passengers annually.
MULTIPLE COLLEGES & UNIVERSITIES
Santa Catarina Federal University (UFSC): One of the leading
Latin-American research universities, with over 33,000 students
and 1,500 professors.
Getulio Vargas Foudation: One of Brazil’s most prestigious
Graduate Schools of Business
EXCELLENT INFRASTRUCTURE
Florianopolis consistently voted safest and highest quality of life
city in Brazil by domestic media, boasting year round pleasant
weather and an absence of the huge income gap between ultra
rich and ultra poor that characterize many major Brazilian cities.
STATE CAPITAL OF SANTA CATARINA
One of Brazil’s wealthiest per capita states, Florianopolis
has a strong public sector employment base.
TOURISM SIGNIFICANT TO LOCAL ECONOMY
Two new high-end hotels opened in the last years,
including Sofitel, the first and only multi-national hotel
in Florianopolis.
MULTI UPSCALE DEVELOPMENTS UNDER
CONSTRUCTION
Including high-end Condo, residential & commercial
oﬃce.
FLORIANOPOLIS INTL. AIRPORT

Additional information:
Rafael Molon
rafael@sevenseasintl.com.br
Mobile: +55 (73) 9109.6856
Skype: rafael7seas
Brazil
In Brazil, real estate represents a great investment opportunity. As the country and its people continue to grow wealthier, the demand for new properties
will continue to rise and the property boom in Brazil looks set to continue into the foreseeable future. Brazil’s hospitality sector oﬀers a lot of prospects for
those keen to put their money into real estate, it has been revealed, which leads us to believe that the Brazilian property market represents an excellent
investment vehicle.
Brazil has become the most attractive Latin American Hotel investment market
Based on figures from the Ministry of Tourism, Brazil accommodated approximately 5.1 million foreign tourists in 2010, which represents a 6.3% increase
on 2009 levels, and is 2% higher than in 2008 and 2007. It is expected that these figures will rise significantly further with the World Cup and Olympics to be
held in Brazil in the coming years.
• e performance increases of Brazilian hotels outpaced the country’s GDP growth during 2010, highlighting the significant recovery
in the sector. e hotel market today is very healthy and demand levels are rising more quickly than supply in a number of cities.
• FOHB reports indicate that in the first half of 2011, RevPAR of hotels represented by FOHB increased approximately 32.5% over the
same period in 2010.
• Jones Lang LaSalle Hotels, acting as asset manager for 15 hotels in various markets across Brazil, has observed a double-digit growth
trend, both in RevPAR as well as food and beverage revenues in relation to 2010.
• A study prepared by Jones Lang LaSalle Hotels found that there are currently 198 hotel projects in construction or in an advanced
stage of planning that will be aﬃliated with the main hotel chains present in Brazil. ese development projects encompass 30,451
rooms and are largely concentrated in the economy and mid-scale segments.
• e number of rooms in construction and in advanced stages of planning for the next three years represents an increase of only 6.8%
of total existing rooms in the country.
• Increases in occupancy and average daily rates, driven by solid growth in the country’s economy, together with limited supply
increases, are setting the stage for significant improvement in Brazilian hotels’ performance over the next three years.
• Host Hotels and Resorts’ entrance into the Brazilian hotel market through the acquisition of the JW Marriott Rio de Janeiro in late
2010 was a headline move that caught the attention of the international hotel investment community.
• It’s expected that additional international investors will enter the market in 2012 and beyond.

Boutique - Condo Hotel Development Project (Teaser)

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