On March 23, TD Azlan held the "Build 4 the Cloud" seminar at De Olifant in Breukelen, Utrecht. By organizing this seminar, TD Azlan was able to show her resellers which opportunities TD Azlan can offer to their enterprise, for virtualization and datacenter solutions. Speakers Marc Samsom (Cisco) and Jan Smit (VMWare), among others, shared very useful information about upcoming changes in the datacenter market.

1. Build 4 the cloud:
Cisco Data Center &
Virtualisatie
23 maart 2010
Marc Samsom
+31653226389
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2. Data Center Infrastructure
Operations & Maintenance Now ~80% of IT Budgets
and Growing
60
Virtualization will only 60
Spending make things worse 55
(US$B) Logical server
$300 50 installed base
millions)
45
$250
Power and cooling costs 40
Physical server
$200 Server mgmt. and admin. costs 35 installed base
millions)
New server spending 30
$150 Fastest 25
Growing
Costs 20
$100
15
10
$50
5
$0 0
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Source: IDC 2009
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3. Data Center 3.0 - Customer Journey
Phase
Production Dynamic Private Cloud,
Silos Standardize Resource Pools
Virtualization Virtualization
Applications Homogenizing Scale-out of Virtual Machines Complete and
Definition
deployed in the infrastructure Virtualization to move- for transparent
silos. Very to simplify the production workload integration of
bespoke operational systems balancing, virtualized
environment. model. change-control, resources
Virtualization and application
usually deployed migration
in lab and test/
development
environments.
3
3
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4. Data Center 3.0 - Customer Journey
Phase
Production Dynamic Private Cloud,
Silos Standardize Resource Pools
Virtualization Virtualization
Business Data Center 10Gb Server VN-Link for LAN, Workload
IT Projects
Continuance / Consolidation Access SAN and Unified Portability
Disaster Fabric
Recovery Server Unified Fabric Policy
Consolidation Storage Volume Consistency
Life-cycle Global SANs Virtualization
Upgrades Branch Layer-2
Consolidation Virtualized Extensions
Server Refresh Services
Storage Area
Networks Desktop
Virtualisation
10GbE Core
Unified Computing C-series Partner Launch – The Netherlands
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5. Data Center Virtualization Today
Virtualization has been promised as the answer. However, virtualization solutions to date may only address part of the
problem, but has done so by increasing operational expenses, infrastructure complexity, and risk.
Virtualization
Platform
High
Complexity
High
Touch
Compute
Platform Network
Platform
Costs Site Cost Platform Cost Organization Cost
 HVAC  Storage  Complexity
 Power Costs  Network  VM Administrator
 Dwelling  Software Costs  Coordination
 Server
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6. Cisco’s Data Center aanpak
Virtualization has created a market transition. “Servers” are becoming fluid objects in the network. The data center must evolve to
continue to scale. Cisco is offering a fresh alternative toe traditional ad-hoc add-on approaches for virtualized data centers.
Unified Computing
Location HW Provisioning
Freedom Freedom Freedom
Consolidation Virtualization Automation Utility Market
Inter-Cloud
Private Clouds
Unified Computing
Unified Fabric
Data Center Networking
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7. Netwerk als het platform
Storage Network Server Access Network Network Services
SAN Application Security
Unified
N7000
V V V V
Delivery
V V V V
Fabric
N5000/
N1000
N4000 ASA
MDS 9000
UCS WAAS
E-mail
Security
CBS3100 C49xx N5000
C6500 N7000
N4000
ACE
Storage
VPN
N7000 DC LAN
GbE/10GbE
Data Center Network Manager– ANM– Advanced L4-7 Services
Data Center Management
Topology Visualization and Provisioning Module Management
Data Center Services and Cisco Data Center Assurance
Cisco Services and Support
Leading Practices Launch – The Netherlands
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8. Cisco Data Center Ecosysteem
Server Access Network Network Services
Storage Virtualization and Application Security
Application Partners
Partners Unified
N7000
Unified Fabric Partners VV
V V V Delivery
V V V
Fabric
N5000 N1000
ASA
Servers WAAS
E-mail
CBS3100 C49xx C6500 N5000 N7000 Security
ACE
VPN
N7000 DC LAN
GbE/10GbE
Data Center Network Manager– ANM– Advanced L4-7 Services
Data Center Management
Topology Visualization and Provisioning Module Management
Data Center Best Practices Cisco Data Center Assurance
Cisco Services and Support
and Services Program
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9. Cisco’s Datacenter produkten
Cisco
UCS C-Series
Rack-mount
form factor
2008 June 2009 Jan Jun Jul Sep
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10. Unified Fabric: Snelle ROI door
kostenbesparing in de infrastructuur
Current State of Unified
Connectivity… Fabric
multiple interfaces per
Server
Primary
Network
Unified
Fabric
Secondary
Network
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11. Voordelen van Unified Fabric
30% increase in server workloads. 24-month lifecycle extension
on existing DC assets.
Wire once to connect to any device- SAN, LAN, HPC. Universal
I/O to map to Virtual Machines
Every host will be able to mount any storage target. Drive storage
consolidation and improve utilization.
Rack, Row, and X-Data Center VM portability become possible.
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12. Opportunity met Unified Fabric
 Vereenvoudig huidige access layers (SAN en LAN)
door middel van Unified access layer
 Producten:
Nexus 5000
Nexus 2000
Converged Netwerk Adapters
UCS-B en UCS-C
 Gecertificeerd door alle OSM’s
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13. Het virtuele access netwerk
VNlink/Nexus 1000V
Boundary of network visibility
Problemen zonder Nexus 1000V:
• Vmotion gebruik, netwerk volgt
de VM niet
• Onmogelijk om policy consistent
te houden voor alle soorten
verkeer
• Monitoring/troubleshooting
moeilijk in combinatie van fysiek
en virtuele omgeving
Nexus1000V:
• Verlengt het netwerk tot de VM
• Consistente services
• Gecoordineerd, consistent
Nexus 1000V management
Distributed Virtual Switch
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14. Opportunity met Nexus1000V
 Maak het mogelijk om consistent netwerk beheer uit te
voeren in zowel virtuele als fysieke server omgeving
Verhoog daarmee de virtualisatiegraad!
 Producten:
Nexus1000V
Vsphere
Virtuele interface card (Nexus1000v functies in Hardware), nu in
UCS-B, straks ook in UCS-C
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15. Unify and Simplify
SAN A
LAN
Fabric Extender en VN-Link
vereenvoudigen server SAN B
access beheer
Ethernet
Switch Mgmt
FC
Switch Mgmt
Chassis Mgmt
Ethernet Blade Switch Mgmt
Fibre Channel Blade Switch Mgmt
Virtual Switch Mgmt
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16. Unify and Simplify
SAN A
Unified Fabric vereenvoudigt I/O LAN
infrastructuur en beheer zonder
SAN B
concessies aan Enterprise-class
high-availability Ethernet
Switch Mgmt
FC
Switch Mgmt
Chassis Mgmt
Fibre Channel Blade Switch Mgmt
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17. Unify and Simplify
SAN A
Cisco UCS consolideert
LAN
server infrastructuur via een
geintegreerd SAN B
beheerssysteem
Unified Network
Mgmt
Chassis Mgmt
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 17

18. Geintegreerd Unified Management
Tightly
Coupled Existing
Partner Customer
Mgmt Mgmt
 Unified Management Domain
Tools Tools Automatic discovery
Traditional Dynamic Provisioning
XML API
APIs
 Building Block for Dynamic Data Center
 Simplify management of infrastructure
for ESX clusters and datacenters
One-click configuration of LAN, SAN and
firmware parameters
Service Profile: HR-App1
Network: HR-VLAN
Network QoS: High
MAC: 08:00:69:02:01:FC
WWN: 5080020000075740
BIOS: Version 1.03
Boot Order: SAN, LAN
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 18

19. Unified Computing System (UCS-B)
Een systeem
 Compute: Industry standard x86
 Network: Unified fabric
 Virtualization: Control, scale, performance
 Storage Access: Wire once for SAN, NAS, iSCSI
Beheer geintegreerd
 Increase scalability without added complexity
 Dynamic resource provisioning
 Ability to integrate with broad partner ecosystem
Efficient met energie
 Fewer servers, switches, adapters, cables
 Lower power and cooling requirements
 Increase
compute efficiency by removing I/O and
memory bottlenecks
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 19

20. Cisco Innovatie – de keus is aan de klant
Fabric Unified Compute
Nexus 5000 UCS B-Series
UCS C-Series
Innovations Innovations Innovations
• Unified Fabric • Unified Management • Extended Memory
• Fabric Extender • Unified Fabric • Virtualized Adapter
• VN-Link • Extended Memory • VNLink
• Fabric Extender • Hypervisor Bypass
• Virtualized Adapter
• Hypervisor Bypass
• VN-Link
Work in any data center environment
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21. De keus is aan de klant – hoe en wanneer
instappen?
Workloads
Environment Investment Cycles
Total Cost of Ownership
Existing Unified Unified Fabric Unified
Environment Fabric UCS C-Series Computing
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 21

22. UCS C-Series Propositie
Cisco® UCS C-Series Rack-
Mount Servers extend unified
computing innovations to an
UCS C250 M1/M2
industry-standard form factor
to help reduce total cost of
ownership (TCO) and increase
business agility.
• Extends Unified Computing
innovations and benefits to rack-
UCS C210 M1/M2 mount servers
• Offers the first rack-mount servers
available anywhere with a built-in
future migration path to unified
computing
UCS C200 M1/M2 • Increases customer choice with
unique benefits in a familiar rack-
mount package
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 22

23. C-Series Product Details
UCS C250 M1
UCS C210 M1
UCS C200 M1
Item
CPU Size
Memory
Disks
Adaptor
UCS C250 M1
Intel
5500/5600
2RU
48 DIMM
384 GB
8 SFF SAS/
SATA Drives
5 PCIe
16 SFF
UCS C210 M1
Intel
5500/5600
2RU
12 DIMM
96 GB
SAS/SATA 5 PCIe
Drives
4 x 3.5”
UCS C200 M1
Intel
5500/5600
1RU
12 DIMM
96GB
SAS/SATA 2 PCIe
Drives
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 23

24. Optimizing Memory with the Xeon 5500/5600
1:20 VM consolidation Classic
Xeon 5500 Xeon 5500
5600 5600
• 12 DIMMs • 18 DIMMs
• Max 96GB Or • Max 144GB
• Higher Performance • Lower Performance
384GB Memory
Cisco UCS With 1:50 VM consolidation
X5570
Memory Extension
Xeon 5500/ Xeon 5500/
5600 5600
• 48 DIMMs
• Max 384GB
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25. Complete management omgeving
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 25

26. Management innovatie
Integrated
Existing mgmt tools
plus
UCS API
Integrated mgmt tools
Enabled in CY2010
Heterogeneous
Existing mgmt tools
IPMI, CLI, Web
GUI, KVM
Available at Launch
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 26

27. Ondersteuning van Unified Fabric (FCoE)
 Converged Network Adapters
QLogic QLE8152 Dual Port 10GbE PCIe Converged Network Adapter
Emulex OneConnect Universal Converged Network Adapter
Virtual Interface Card van Cisco (post-FCS)
 Unified Fabric Infrastructuur
Nexus 2232
Nexus 5000
Nexus 7000
MDS
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 27

28. C-Series Virtual Interface Card
 Converged Network Adapter designed for
both single-OS and VM-based
deployments
Virtualize (VNLink) in hardware
PCIe compliant
 High Performance
2x 10Gb
Low latency
High bandwidth support
 Flexible Configuration and Unified
Management
Supports up to 128 vNICs
Fibre Channel or Ethernet
Managed via UCS Manager
 VMDirectPath with V-Motion: bypass
vSwitch and Hypervisor for maximum
performance
Available 2010 as software upgrade
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 28

29. Unify and Simplify
• Unified Fabric SAN A
• Fabric Extenders LAN
• Converged Network
Adapters SAN B
• Nexus 1000v Nexus 5000
Unified Network
Mgmt
Nexus 2232
Nexus 1000v
Chassis Mgmt
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 29

30. Target Markets/Applications for the UCS C250 M1/
M2
Virtualization
KVM
Databases / DSS
Memory Intensive Apps
BLAST
• Memory Intensive HPC Apps
• Memory Intensive ERP Apps
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 30

31. Breakthrough performance
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 31

32. Facts
 Vmware vmmark score 35.82
for B250-M2 (dual slot blade).
 C250 M2 Server set a new
record on the
SPECjAppServer2004
benchmark, which measured
application server
performance, running Oracle
WebLogic Server application.
The Cisco Unified Computing
System increased
performance by 30%
compared to previously
published two-socket single-
node server results
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 32

33. What can you do with Cisco Unified
Computing?
 Operate a common platform for SAP, Microsoft Apps
(virtualized), and vmware view
SAP
Consolidate your HP UX, AIX to x86 for SAP
16000-18000 SAPS per blade (dual Intel 5570), 160GB
memory per blade using extended memory
Vmware view
Save up to 460 euro per desktop per year
332 virtual desktops per blade (dual Intel 5570/192 GB)
– ESX 4.0/View 4.0
Secure controlled network access using Nexus1000v
Microsoft Exchange 2003/2007/2010, Sharepoint, SQL
server 2008
Oracle Release 10G/11G, Oracle Virtual Machine
UCS at Work: http://www.cisco.com/en/US/prod/ps10265/
at_work_promo.html
Unified Computing C-series Partner Launch – The Netherlands 33
© 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential

34. Vmware View and Cisco Solution
 Reliable network!
 WAN Optimization
 Scalability and HA for View
Manager through ACE
 Unified Communications
Accelerated
WAN
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 34

35. To or through the cloud?
Unified Computing C-series Partner Launch – The Netherlands © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 35