1. 1
A REPORT
ON
TO UNDERSTAND THE STRUCTURE OF GPS MARKET IN
INDIA AND MARKET ENTRY IN IT
BY
AYUSH KUMAR
15BSP2314
PGPM Batch: 2015 – 2017
WOne Management Systems
2. 2
A REPORT
ON
TO UNDERSTAND THE STRUCTURE OF GPS MARKET IN
INDIA AND MARKET ENTRY IN IT
WOne Management Systems
Batch 2015 – 2017
A report submitted in partial fulfillment of the requirements of PGPM
program of IBS Gurgaon
By
AYUSH KUMAR
15BSP2314
Company Guide Faculty Guide
Mr. Harsh Gilda Prof. Sudarshan Kumar Baurai
3. 3
AUTHORIZATION
This is to certify that the work titled “To Understand The Structure of Gps
Market in India and Market Entry in It” is a bonafide record of work done by
Mr. Ayush Kumar in partial fulfillment of the requirement of PGPM program
at IBS Gurgaon.
Company Guide
Mr. Harsh Gilda
4. 4
ACKNOWLEDGEMENT
The present work is an effort to throw some light on “To Understand The
Structure of Gps Market in India and Market Entry in It” I convey my
gratitude to all those people who helped and supported us during the course, for
completion of my report. I am thankful to Mr. Harsh Gilda, for giving me this
opportunity to sharpen my analytical skills by studying and implementing the
marketing concepts in depth through this project.
Ayush Kumar
15BSP2314
PGPM Batch 2015-2017
5. 5
TABLE OF CONTENT
AUTHORIZATION 3
ACKNOWLEDGEMENT 4
TABLE OF CONTENT 5
EXECUTIVE SUMMARY 6
ABOUT THE COMPANY: AN OVERVIEW 7
BACKGROUND 8
COMPANY STRUCTURE 9
ABOUT GPSGAADI.COM 10
VISION AND VALUES OF GPSGAADI.COM 11
LITERATURE REVIEW 12
PRODUCTS AND SERVICES 13
WORKING OF THE GPSGAADI.COM 15
OBJECTIVES OF THE STUDY 19
METHODOLOGY 20
MY JOB IN THIS PROJECT AS A MARKETING RESEARCH AND
OPERATIONS 23
4 P’S 25
SWOT ANALYSIS 26
CHALLENGES FACED 29
FINDINGS AND CONCLUSION 30
MY LEARNINGS 31
LIMITATIONS OF THE STUDY 32
BIBLIOGRAPHY 33
REFERENCES 34
6. 6
EXECUTIVE SUMMARY
Title of the Internship Report: TO UNDERSTAND THE STRUCTURE OF
GPS MARKET IN INDIA AND MARKET ENTRY IN IT
Organization: WOne Management System.
Area of Internship Report: Marketing
Description of Internship in brief
This project report includes the various products offered by GpsGaddi.com,
customer perspective and the revenue generated from these products. It will
discuss the study of the Gps marketing and selling.
Objective of the Internship:
Phase1.
Generation of sales for GpsGaadi.com.
Analyze the client’s response affecting the level of sales and list out
potential clients in each segment.
Phase 2.
To extract my potential to the fullest and use it for the benefit of the
company and my own self by achieving a remarkable sales target.
To work on improving convincing skills.
Methodology:
PROSPECTING
GATERING INFORMATION ABOUT A CLIENT AND THE KEY DECISION MAKER
PRE-APPROACHING
APPROACHING THE INTERESTED SUSPECTS
PRESENTATION
PROPOSAL
FOLLOW UP
SETTLED TERMS AND CONDITIONS
CONTRACT
DELIVERY AND INSTALLATION
7. 7
ABOUT THE COMPANY: AN OVERVIEW
WOne Management Systems
Company partner organizations with oneness towards creating knowledge,
excellence and prosperity.
Founded by: Sunil Maheshwari and Ramesh Bhat of IIM Ahmedabad
Location: Okhla, New Delhi
Since the inception as a management consulting firm, they have offered services
to have a high impact on diverse client businesses. Their experiences have
taught us that partnering is critical to finding a solution that is sustainable.
That's why they don't just collaborate - they become part of our client's team.
They ask challenging questions, trying to find practical answers and building
powerful solutions while recognizing the cultural, organizational and industry
specific uniqueness.
Their approach focuses on developing people and their capabilities, process
rationalization and building enabling structures.
8. 8
BACKGROUND
WOne Management Systems originated from an academic partnership of two
professors, Sunil Maheshwari and Ramesh Bhat of IIM Ahmedabad, to help
organizations in their transformation process and in moving towards excellence.
The name of the company signifies their close association with IIM Ahmedabad
where, in Wing 1, they dreamt about setting up such a consultancy. The
company carries forward the legacy of learning and experimentation and Wing
1 association symbolizes the name of the company 'WOne'.
Having worked with a large number of companies - national and multinational,
public and private, manufacturing and service oriented, big and small, the
professors strongly felt the need to create a unique approach to help
organizations strengthen themselves. Years of work in the area of consulting
revealed that while the reports presented were well received by organizations,
companies generally struggle to get them implemented.
In fact, many a times, managements do not anticipate and understand the
capacity and competencies of their people or effectiveness of their systems or
required know-how to implement and execute them. This observation brought
out clearly the need to do a little something extra to go a step beyond the normal
consulting job of analyzing systems and preparing reports to helping
organizations implement the various suggestions emanating from in-depth
analysis and research.
9. 9
COMPANY STRUCTURE
World Window
Group
WONE Management
SeaGull Maritime
Alstrong Enterprises India
Pvt. Ltd.
Total 65 Companies
AKH Teclogistics
Future Trucks
GPS Gaadi
The company allocated me
a client that was this
company GPSGaadi.com
10. 10
ABOUT GPSGAADI.COM
In the current age of globalization when the whole world is coming together as
one unit, in India there are still major setbacks when it comes to tracking
system. These setbacks hamper not only the business related balance in the
ecosystem but also the relationship between the sender and receiver. At GPS
Gaadi their goal is and always has been to provide innovative and affordable
tracking management solutions.
At GPS Gaadi they have designed the solutions that create a better way to track
your fleet and manage your mobile workforce.GPS Gaadi provides high quality
GPS Tracking Products, GPS Tracking Services to customers and businesses
across the world. They offer a variety of tracking systems that are ideal for
personal tracking, Elderly Tracking or business use like Vehicle Tracking, Fleet
Management, and Truck Tracking.
Their Web & Mobile based GPS fleet management & tracking systems can
increase the profitability of your company. A GPS unit can allow you to locate
people if lost or in case of emergency using their GPS devices. Their vehicle
gps, vehicle locator, vehicle tracker will allow you to monitor your vehicles.
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VISION AND VALUES OF GPSGAADI.COM
Vision
To be the leading provider of wealth Gps, protection and theft solutions that
meets the needs of our customers and adds value to their lives.
Mission
To continually strive to enhance customer experience through innovative
product offerings, dedicated relationship management and superior service
delivery while striving to interact with our customers in the most convenient
and cost effective manner.
To be transparent in the way we deal with our customers and to act with
integrity.
To invest in and build quality human capital in order to achieve our mission.
Values
Transparency: Crystal Clear communication to our partners and dealers.
Value to Customers : A product and service offering in which customers
perceive value
Rock Solid and Delivery on Promise: This translates into being financially
strong, operationally robust and having clarity in claims.
Customer-friendly: Advice and support in working with customers and
partners.
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LITERATURE REVIEW
GPS integration for vehicle and other objects tracking can be very helpful. This
system can be further extended for multiple applications as follows
Anti-theft system for cars and bikes.
Managing of public transports likes buses and trains.
Tracking of valuable assets.
Fleet Management of cars. (GPS Vehicle Tracking System Shital
Mohol, Amit Pavanikar, Ganesh Dhage,2014)
In this paper, we have proposed an open source GPS tracking system, Goo
Tracking system, using commodity hardware and open source software. The
Goo-tracking system has shown the feasibility of using it for fleet management.
It can also be used for lost vehicle tracking when working with a car alarm
system. In the future, we will plan to integrate other related devices in a vehicle
such as sensors. The sensors report vehicle status information to our server,
which can be useful for information processing and for intelligent tracking
management. And in future has got a very strong demand of the Gps Devices in
India. (Real-Time Tracking Management System Noppadol Chadil Apirak
Russameesawang Phongsak Keeratiwintakorn 2014)
Main motto of the project is to incorporate different types of sensors so that
they help in decrease the chances of losing life in such accident which we can’t
stop from occurring. Whenever accident is alerted the paramedics are reached to
the particular location to increase the chances of life. This device invention is
much more useful for the accidents occurred in deserted places and midnights.
This vehicle tracking and accident alert feature plays much more important role
in day to day life in future. So the Gaps devices are going to be at a very high
demand in future and its market can be a very huge level. (Vehicle Tracking
System Using Gps Dr.Dilip Sharma, Ravi Vijay, Sakshi Sharma, Deepak
Mali, Rajesh Solanki
, 2010)
13. 13
PRODUCTS AND SERVICES
TR06:
TR06 Vehicle Tracker is a product based on the GSM / GPRS network
and GPS satellite positioning system, which set
multiple functions of security, positioning,
monitoring surveillance, emergency alarms and
tracking in its entirety. It makes remote petrol and
power cutoff possible and can automatically reboot
after the car breakdown. Equipped with SOS button,
TR06 will send SOS alarm under danger
circumstances.
GT06N
GSM Quad-band girdles the globe. High sensitive GPS chip (from
USA).High integration density of waterproof design. Three special
numbers for SOS alarm and burglar alarm. Built-in high sensitive GPS
antenna, extra strong receptivity.
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WORKING OF THE GPSGAADI.COM
Product Management Department
The Product management department role is product development and product
marketing, which are use different strategies for maximizing sales revenues,
market share, and profit margin .The product department deals in following
activities :
Lead research and analysis of new product ideas and interprets results.
Works with management to evaluate the cost/benefit of market
opportunities and new initiatives.
Develop new product ideas and move them through the Product
Development Life Cycle (PDLC) keeping product sponsors updated.
Serve as a key contact for developing and implementing new products or
administrative practices specific to the product line.
Provide direction and strategic perspective on product initiatives
Monitor competition to ensure viability of existing product line.
Provide prioritization on product related issues to internal areas to include
technology, legal and state-filing units.
Act as a product line expert and maintain a thorough knowledge of
company product features and benefits as well as industry product trends
.Provide product expertise to various internal areas to include sales,
marketing, service and finance.
16. 16
Actuarial Department
Actuarial department evaluate the probability of events and quantify the
contingent outcomes in order to minimize the impacts of financial losses
associated with uncertain undesirable events.
Pricing: Deciding profitability
Valuation: Deciding liability base for company
Budgeting: Deciding product mix
Cash flows for risk management
Finance Department
Finance department doing the allocation of assets and liabilities over time under
conditions of certainty and uncertainty. Finance Department deals with
Financial Accounting
Reporting of key financial information to stakeholders
Performance Management reporting
Risk Management by set limits, risk management processes
Operating in a cost efficient manner
Provider of financial statements and management reports.
Investments Department
The Investments department’s role is to seek to attain superior returns while
incurring prudent levels of risk for General Board managed funds. It deal with
Team: Analysts and Fund manager headed by the CIO
Function: Earning higher returns on the investments and delivering the
returns promised and generate investment income
17. 17
Human Resource Management
The role of the Human Resource Department is to deal with management of
people within an organization. The Department is responsible for hiring
members of staff and ensuring that they perform to expectation.
Plan, develop, organize, implement, direct and evaluate the organization's
human resource function and performance.
Participate in the development of the corporation's plans and programs as a
strategic partner but particularly from the perspective of the impact on
people.
Translate the strategic and tactical business plans into HR strategic and
operational plans.
Evaluate and advise on the impact of long range planning of new
programs/strategies and regulatory action as those items impact the
attraction, motivation, development and retention of the people resources
of the corporation.
IT Department:
Getting the activation done of the GSP devices which get installed in the
vehicles.
Providing the full server support. like live tracking etc
Marketing Management
Digital Marketing: Promoting the brand online and driving sales through
the online marketing.
Branding: Preparing marketing plans, advertising campaigns.
Channel Marketing: Establishing and maintaining the distribution
systems companies’ use to market, sell, and deliver products to
customers.
18. 18
Product Marketing: Promotional materials and end customer interaction
modules.
Door To Door: Selling the product through meeting the customers
personally and face to face.
Direct Marketing:
Success marketing programs like contests to support business
performance.
Thiscompanies frequently use mailings as part of a direct marketing
campaign. Prospective customers receive postcards or letters encouraging
them to contact the company.
Back End Team:
Keeps record of the dealers and devices demanded by them in a months
and also keeping the record that how much sells a particular dealer is
giving to the company.
Direct Marketing
(3-4%)
Door to Door
Selling
(95%)
19. 19
OBJECTIVES OF THE STUDY
Phase1.
Generation of sales for GpsGaadi.com.
Analyze the client’s response affecting the level of sales and list out potential
clients in each segment.
Phase 2.
To extract my potential to the fullest and use it for the benefit of the
company and my own self by achieving a remarkable sales target.
To work on improving convincing skills.
20. 20
METHODOLOGY
PROSPECTING
Prepared a comprehensive list of prospective clients in each segment. After the
segments were identified, a list of prospective clients was made in segment with
the help of Internet and telephone Directory services. The list consisted of all
details of the clients including name, address, and telephone number etc.
GATERING INFORMATION ABOUT A CLIENT AND THE KEY
DECISION MAKER
This step consisted of gathering information about the clients as to whether they
are currently taking any Gps and at what prices. Also the key decision maker in
the company was determined and his/her details were found out.
PRE-APPROACHING
The next step involved calling up the decision maker in the client organization
and making him interested in the product and taking an appointment with
him/her.
APPROACHING PROSPECTIVE CLIENTS
Once an appointment was taken, the next step was to meet the client on the
appointed time.
PRESENTATION
The appointment began with asking the client to explain their business in detail.
The client was asked if he is buying any other Gps and if yes, at what price.
Information regarding Gps being already a part of his business was extracted
from the client. Then detailed information regarding features of the product and
its edge over the competitors was explained to the client. The various options
give them full server support 24x7 were offered to him. Sample models were
21. 21
shown to display the various options .All the efforts were made to convince the
clients to buy the Gps by offering him various offers.
PROPOSAL
If the client showed interest in proposition offered to him, the next step was to
offer a proposal. The proposal consists of various details like price, option being
offered and other details about the delivery, payment in advance etc.
FOLLOW UP
Once the proposal was offered, follow up is required until the decision maker in
the organization takes a decision regarding ordering and the number of devices
to be ordered.
OBJECTION HANDLING
Various issues were settled. Many of the clients demanded reduction in the
amount by not accepting server support. Various queries regarding proper and
timely delivery were solved.
SETTLED TERMS AND CONDITIONS
Once the client showed his interest to order, the terms and conditions were
settled him with regard to type of device module , delivery – whether it is single
point or multipoint, payment in advance , time period of subscription. A
customized module shown to the client and his approval was seeked.
CONTRACT
Once all the terms and conditions were settled, the agreement was made. The
agreement consisted of all the terms and conditions agreeable to both the parties
and was duly signed by both the parties i.e. the client and GpsGaddi.com.
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DELIVERY AND INSTALLATION
The clients gave all the details of delivery and to whether the devices were to be
delivered to the client or at his place. All the address details of the client were
taken. And then the devices were given to the clients and getting the installation
done of the device in vehicles in which the client wants to get the device
installed.
23. 23
MY JOB IN THIS PROJECT AS A MARKETING
RESEARCH AND OPERATIONS
GpsGaadi.com is a startup so firstly I was assigned to do the designing of the
brochure and then getting the quotations from the market for the printing of it.
Then I was assigned to design the visiting cards of the employees working in
the company.
And when these things were done then we had to decide that who are going to
be our targeted market or the consumers for our product so for this we had back
to back meetings with all the employees of the company.
Then it was decided by the company that they will fallow a distribution channel
through making the dealers to the people who are selling the car accessories
and they will sell it to the final costumer.
Collection of the data of the prospective dealers.
PRIMARY DATA
Focus Groups
Visiting The Shops
SECONDRY DATA
Previous marketing research studies
Online
Meetings with the dealers by personally visiting them.
Through the collected data I have fix meeting with the dealers and go to meet
them personally and make them understand about the GPS device its working
and its usefulness. And make them a dealer.
Explaining them all the terms and condition of the contract
Now the dealers have to sign the contract so I have to make them understand all
the terms and conditions of the contract and get the contract sign.
Pushing the dealers to buy more and more GPS Devices
24. 24
After making the dealers I have to push them to buy more and more GPS
devices and getting the sells done.
Getting the product deliver and installed
Now when the dealer is made then whenever the product is sold by the dealer
then getting the Gps installed in the vehicles so they inform me and I have to
reach on site personally and get the installation done and get the device
activated.
Providing the dealers with the services
Now when the sales it done then comes the part of providing the services to the
dealer which the dealer can provide to the customer. If any issue comes in the
product then we need to provide them on the spot replacement of the device.
And also for any other issues I have to reach on site and solve the issues.
My Region
Delhi (NCR)
Pantnagar (Uttarakhand)
In the period of 3 months of the internship I generated 4lakh of sales to my
company.
I made 40 dealers in the Delhi (NCR) region in the period of my internship and
1 dealer in Pantnagar through whom we had captured the whole Gps market
there and the maximum revenue which I had generated to my company was
from the Pantnagar dealer through whom we sold 100 devices
25. 25
4 P’S
PRICE:-
The pricing is decided on analyzing the competitors pricing strategy. Even a
slight decrease in price account for high profit. The price of Gps Devices vary
for Rs3300 (TR06) to Rs 3500(GT06N) depending on the money invest for each
Gps and seeing the target market.
PRODUCT:-
The company defines each product according to various segments and is trying
to cover each segment of Gps. At the same time GpsGaadi.com aims at
corporate world and working class. Module TR06 is mainly for people with all
the feature needed for the working class people. Every product aims at a
particular target market and working group.
PLACE:-
Place is selected according to the device keeping in mind its target market and
the working group. Gps that have high probability to be sold among the
transporters are target to car accessories etc., whereas business and working
class people are targeted to buy the devices. The place of selling affects the
sales tremendously.
PROMOTION:-
GpsGaadi.com adopts a promotional strategy in this we needed to distribute the
brochures to the peoples at various places and offering free subscription as gift.
Hoarding, banner and new plan are a great way adopted by GpsGaadi.com to
promote their devices.
26. 26
SWOT ANALYSIS
Strengths and Weaknesses of the Company
STRENGTH
Large pool of technically skilled manpower with in depth knowledge
and understanding of the market.
The company also provides innovative products to cater to different
needs of different customers.
Dedicated workforce aiming at making a long-term career in the field.
Strong and well spread network of qualified intermediaries and sales
person.
Strong capital and surplus reserve.
Low management expenses and administrative costs.
Finance department helps the organization to keep a track on the
administration cost and all the other expenses
WEAKNESS
Customer service staff needs training due to changing human
behavior.
Product awareness is low in the market.
Management cover insufficient.
Sectored growth is constrained by low unemployment levels and
competition for staff.
Low customer confidence on the private players.
Centralization in the organization, management decisions are taken by
top authority which leads to significant delays in decisions.
A centralized administrative system gives way to inequity through the
instigation of excessive regulations or strict conformity to official
27. 27
norms which is redundant or bureaucratic and that hinders decision-
making and delays work.
Opportunities and Threats of the Company
OPPORTUNITIES
International companies will help in building world class expertise in
local market by introducing the best global practice.
Could extend to overseas broadly.
New specialist applications.
Could seek better customer deals.
Fast-track career development opportunities on an industry-wide basis.
An applied research center to create opportunities for developing
techniques to provide added-value services.
THREATS
Legislation could impact and Great risk involved.
Very high competition prevailing in the industry.
Vulnerable to reactive attack by major competitors
Lack of infrastructure in rural areas could constrain investment
People prefer short term investments rather than long term.
28. 28
STRENTHS
> SKILLED MANPOWER WITH DEPTH KNOWLEDGE.
> INNOVATIVE PRODUCTS TO CATER NEEDS OF
CUSTOMER.
> STRONG CAPITAL AND SURPLUS RESERVE.
> LOW MANAGEMENT EXPENSES AND
ADMINISTRATIVE COSTS.
WEAKNESS
> CUSTOMER SERVICE STAFF NEED TRAINING.
> POOR RETENTION PERCENTAGE OF TIED UP
AGENTS.
> LOW CUSTOMER CONFIDENCE ON THE PRIVATE
PLAYERS.
OPPORTUNITIES
> DEMAND FOR INNOVATIVE PRODUCTS
OFFERING A RIGHT MIX OF FLEXIBILITY/ RISK/
RETURN.
> INTERNATIONAL COMPANIES WILL HELP IN
BUILDING WORLD CLASS EXPERTISE IN LOCAL
MARKET BY INTRODUCING THE BEST GLOBAL
PRACTICES.
THREATS
> LEGISLATION COULD IMPACT AND GREAT RISK
INVOLVED.
> VERY HIGH COMPETITION PREVAILING IN THE
INDUSTRY.
> PEOPLE PREFER SHORT TERM INVESTMENT
RATHER THAN LONG TERM.
SWOT
29. 29
CHALLENGES FACED
Threat of New Entrants:
The Gps industry has been budding with new entrants every other day.
Therefore the companies should carve out niche areas such that the threat
of new entrants might not be a hindrance. There is also a chance that the
big players might squeeze the small new entrants.
Meet time constraint
The main challenge of the process is to meet the time constraint as I was
given each day target to at least make two dealers per day.
Coordination between departments
It becomes very difficult to coordinate between the different departments.
30. 30
FINDINGS AND CONCLUSION
GpsGaddi.com has made a maiden profit of 8 lakh during the current financial
year, thus becoming one among the very few Gps companies to make profit
within the first years of commencement of operations. GpsGaddi.com expense
ratio is also at the lower end among companies in the private sector, arising
from better sales productivities and better operational efficiency.
31. 31
MY LEARNINGS
My Internship in GpsGaddi.com started on 10th
February, 2016. As per the
program, I had training for GPS devices and the different sales techniques to pitch
for my prospective clients. I grabbed the opportunity to meet different people
from diverse backgrounds and occupations to discuss on Gps related topics.
Working in GpsGaddi.com has helped me to gain lots of experience in the sale
and finance field. I worked there under the sales and portfolio management
team. I gained practical knowledge of operations and how they are allocated.
The main contribution of an employee to its organization is to perform its
responsibilities given with 100% effort and honesty. My major responsibility
was to sell the product and analyze the performance of the investment team. For
the goodwill of the company I was always honest to tell all the facts and
benefits of the product to the customer and convince them for the right product
that best suited them. With this I learned about creating strategy on daily basis
to achieve my target and make the job easier. After login their forms I called
them and do a formal call that whether they received their documents or not and
if some complication occurred with the document, I was helped in analysis of
the performance of the portfolio, design by the investment team. I got to know
about the atmosphere of the organization and the working condition of the
company. I also learned Way of communicating right thing at right time to
subordinates and to superiors and Coordination at work to achieve target.
Investment department is performing very well and company is able to provide
good returns to the customers. I am very much satisfied with the level of work, I
have done for the company and I am also able to keep my senior manager happy
through my dedication, hard work, and performance.
32. 32
LIMITATIONS OF THE STUDY
For every study, there exist certain limitations. Following are the limitations of
the study being conducted here.
1. Less time.
2. Server is difficult to differentiate because mostly are backed by
google.
3. Comparison of all companies is very difficult because everybody is
promises the same thing.
4. Different dealer adopt different strategies so it’s not always possible to
think in their way.
5. No previous data available.
34. 34
REFERENCES
1. Shital Mohol, Amit Pavanikar, Ganesh Dhage: GPS Vehicle Tracking
System: http://www.ijeert.org/pdf/v2-i7/9.pdf
2. Noppadol Chadil Apirak Russameesawang Phongsak Keeratiwintakorn:
Real-Time Tracking Management System
https://www.researchgate.net/publication/4362301_Real-
time_tracking_management_system_using_GPS_GPRS_and_Google_ea
rth
3. Dr.Dilip Sharma, Ravi Vijay, Sakshi Sharma, Deepak Mali,
Rajesh,Solanki: Vehicle Tracking System Using Gps And Gsm
https://www.academia.edu/12234429/Research_paper_on_VEHICLE_TR
ACKING_SYSTEM_USING_GPS_AND_GSM_
4. Alison Brown, Jacob Griesbach, and Bruce Bockius; NAVSYS
Corporation Terry Boult, University of Colorado at Colorado Springs:
Gps Tracking Location
http://www.navsys.com/papers/07-01-001.pdf
5. Stefan van der Spek Jeroen van Schaick, Peter de Bois and
Remco de Haan: Gps Tracking
file:///C:/Users/dell/Downloads/sensors-09-03033.pdf
6. Dr/Ayman Mohamed Afifi :Using of Tracking systems (GSM –GPRS -
GPS) http://www.ijsrp.org/research-paper-1013/ijsrp-p2259.pdf
7. Pankaj Verma , J.S Bhatia: Gps-Gsm Based Tracking System With
Google Map Based Monitoring
http://airccse.org/journal/ijcsea/papers/3313ijcsea04.pdf
8. Mark Hardesty, David Conner: Gps Tracking And Guidance Systems
http://www.novatel.com/assets/Documents/Papers/ChickenLittle.pdf
9. S.C. van der Spek & C.M. van Langelaar:Using Gps-Tracking
Technology
http://www.int-arch-photogramm-remote-sens-spatial-inf-
sci.net/XXXVIII-4-C21/41/2011/isprsarchives-XXXVIII-4-C21-41-
2011.pdf
35. 35
10.Paramvir Bahl and Venkata N. Padmanabhan: User Location and Tracking
System
http://research.microsoft.com/en-us/people/padmanab/infocom2000.pdf
