Who needs an agency anyway? https://www.axonn.media/digital-advice/who-needs-an-agency-anyway-ebook Not sure if you should work with a content marketing agency or hire in-house? These are the questions to to decide what your business needs. Find out more in our ebook.

1. 10 questions to ask
before hiring a
marketing agency

2. Do you need help
with your strategy?

3. Do you need help
with your strategy?
Marketers who have a documented strategy are
71% more effective.Whether you can do this in-
house or need agency support, ensure you have a
plan for tackling your strategy before meeting
with an agency.

4. Are you producing
regular content?

5. Are you producing
regular content?
Even if you are considering an agency for
strategy or graphics, you will need high-quality
content to support these areas. Should you use an
agency to help you or do it in-house?

6. Are you measuring
success?

7. Are you measuring
success?
Do you know what content is working effectively
for your business? Are you constantly adjusting
your strategy? If you aren't measuring your
results you can't know what is working.

8. Are you optimising
your content?

9. Are you optimising
your content?
Not optimising your content is a missed
opportunity. An agency can ensure the brilliant
content you are producing has the best chance of
reaching the right people.

10. Are you sharing your
content regularly?

11. Are you sharing your
content regularly?
Your content shouldn't just be shared on social
media once - you should have a strategy in place
for sharing new content. Could you use agency
support?

12. Do you know where
you need support?

13. Do you know where
you need support?
Is it strategy, content writing, analysis or
amplification? Do you want video or graphics? Do
you need a new content management system?

14. What do you expect
from your agency?

15. What do you expect
from your agency?
Do you need help from start to finish, or are there
just a few areas where you need support? Do you
need expertise or resource, or both?

16. Have you found an
agency you trust?

17. Have you found an
agency you trust?
Finding the right agency is like finding the perfect
partner - you have the trust them and be sure
you're both on the same page.

18. Have you got the
time?

19. Have you got the
time?
To make sure an agency really "gets" you, you
need to be sure you spend time with them and
answer every question, especially if you are in a
niche or technical industry.

20. Could you hire in-
house?

21. Could you hire in-
house?
Have you exhausted the option of hiring expertise
or resource in-house before considering an
agency?

22. Want to learn more
about working with
an agency?

23. Download our ebook
"Who needs an
agency anyway?"