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Shopworks Science
° the science of making shops work




Hong Kong Chocolate Shops – June 2011


June 2011
° Hong Kong Chocolate Shops

°  The following photos were taken during a recent flying visit to Hong Kong to check
   out some innovative retail concepts.

°  These chocolate shops were located in up market shopping centres and looked
   appropriate surrounded by designer apparel boutiques

°  We were struck by the

      °    Overall impact of the window displays – even from a distance
      °    General sophistication of the product merchandising
      °    Use of visual space to focus attention on hero products
      °    Specific use of red as a highlight colour
      °    Subtle inclusion of a coffee offer.




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° Hong Kong Chocolate Shops




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° Hong Kong Chocolate Shops




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Hong Kong Chocolate Shops June 2011