1. Shopworks Science
° the science of making shops work
Hong Kong Chocolate Shops – June 2011
June 2011
2. ° Hong Kong Chocolate Shops
° The following photos were taken during a recent flying visit to Hong Kong to check
out some innovative retail concepts.
° These chocolate shops were located in up market shopping centres and looked
appropriate surrounded by designer apparel boutiques
° We were struck by the
° Overall impact of the window displays – even from a distance
° General sophistication of the product merchandising
° Use of visual space to focus attention on hero products
° Specific use of red as a highlight colour
° Subtle inclusion of a coffee offer.
° 2