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One	
  Day	
  CERTIFICATE	
  Workshop	
  	
  
   Product	
  Planning	
  and	
  Brand	
  Management	
  for	
  
                    PharmaceuBcals	
  
                                               April	
  2,	
  2013,	
  Karachi	
  	
  
                                               April	
  4,	
  2013,	
  Lahore	
  

 This program will focus on product decisions                                                                                    Investment	
  
 requiring comprehensive planning and
 execution of all the marketing activities.                                                                            Rs.	
  19,500	
  per	
  par)cipant	
  

 The Workshop Enables Participants to:                                                                                         Who	
  Should	
  ALend	
  
 •  Develop a systematic approach to prepare                                                                                   Pharmaceu)cal	
  
    a marketing plan for a new product                                                                                         Product/Band	
  
    including:                                                                                                                 Managers	
  and	
  
       –  Market definition                                                                                                    marke)ng	
  planners	
  
                                                                                                                               involved	
  in	
  strategic	
  
       –  Competitive analysis                                                                                                 product	
  life	
  cycle	
  
       –  Marketing mix strategy                                                                                               planning.	
  	
  	
  	
  
            •  Advertising and Sales Promotion                                                                                 	
  
       –  Product positioning                                                                                                  	
  
       –  Long-term sales forecasting                                                                                                 Course	
  Facilitator	
  
       –  Profit and loss statement                                                                                                    Dr.	
  Awais	
  e	
  Siraj	
  
       –  Marketing and administrative costs
       –  Brand contribution analysis
       –  Tactical Plan

 Methodology
 Using "real-world" case studies, the
 participants will develop a marketing plan
 following all the steps from analyzing
 medical and clinical trial data through to the
 launch of a new product.
Interna)onal	
  and	
  Na)onal	
  Collabora)on	
  Partners	
  of	
  Genzee	
  Solu)ons:	
  




                                                  For	
  Registra)on	
  and	
  Further	
  Details,	
  Please	
  Contact:	
  
                                                                   Genzee	
  Solu)ons	
  
    Execu)ve	
  Office,	
  4th	
  Floor,	
  Saeed	
  Plaza,	
  Blue	
  Area,	
  Islamabad.	
  Pakistan	
  Phone:	
  +92	
  51	
  2604331	
  Cell:	
  +92	
  341	
  5131011	
  
                               marke)ng@genzeesolu)ons.com	
  awsiraj@hotmail.com	
  	
  www.genzeesolu)ons.com	
  
ira         j	
  
                               ais 	
   e	
   S
                     Dr.	
   Aw


                                                                        Which Means




                                                                        Which Means


                                                                        Which Means



                                                                        Which Means



                                                                        Which Means



                                                                        Which Means


                                                                        Which Means




Other “Impacting Bottom-Line” Programs in the Series:	

•    The	
  Art	
  of	
  Pharmaceu)cal	
  Selling	
  
•    Pharmaceu)cal	
  Sales	
  Management	
  
•    Pharmaceu)cal	
  Market	
  Research	
  
•    Product/Brand	
  Management	
  and	
  e	
  –	
  marke)ng	
  of	
  Pharmaceu)cals	
  
•    Basics	
  of	
  Medical	
  Affairs	
  and	
  Clinical	
  Research	
  
•    Regulatory	
  and	
  Global	
  Business	
  Environment	
  	
  
•    Media	
  Rela)ons	
  for	
  the	
  Pharmaceu)cal	
  Industry	
  


          To	
  run	
  customized	
  workshops,	
  feel	
  free	
  to	
  contact	
  us	
  

                Execu)ve	
  Office,	
  4th	
  Floor,	
  Saeed	
  Plaza,	
  Blue	
  Area,	
  Islamabad.	
  Pakistan	
  Phone:	
  +92	
  51	
  2604331	
  
        Cell:	
  +92	
  341	
  5131011	
  marke)ng@genzeesolu)ons.com	
  awsiraj@hotmail.com	
  	
  www.genzeesolu)ons.com	
  

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Brand and product management for pharmaceutical

  • 1. One  Day  CERTIFICATE  Workshop     Product  Planning  and  Brand  Management  for   PharmaceuBcals   April  2,  2013,  Karachi     April  4,  2013,  Lahore   This program will focus on product decisions Investment   requiring comprehensive planning and execution of all the marketing activities. Rs.  19,500  per  par)cipant   The Workshop Enables Participants to: Who  Should  ALend   •  Develop a systematic approach to prepare Pharmaceu)cal   a marketing plan for a new product Product/Band   including: Managers  and   –  Market definition marke)ng  planners   involved  in  strategic   –  Competitive analysis product  life  cycle   –  Marketing mix strategy planning.         •  Advertising and Sales Promotion   –  Product positioning   –  Long-term sales forecasting Course  Facilitator   –  Profit and loss statement Dr.  Awais  e  Siraj   –  Marketing and administrative costs –  Brand contribution analysis –  Tactical Plan Methodology Using "real-world" case studies, the participants will develop a marketing plan following all the steps from analyzing medical and clinical trial data through to the launch of a new product. Interna)onal  and  Na)onal  Collabora)on  Partners  of  Genzee  Solu)ons:   For  Registra)on  and  Further  Details,  Please  Contact:   Genzee  Solu)ons   Execu)ve  Office,  4th  Floor,  Saeed  Plaza,  Blue  Area,  Islamabad.  Pakistan  Phone:  +92  51  2604331  Cell:  +92  341  5131011   marke)ng@genzeesolu)ons.com  awsiraj@hotmail.com    www.genzeesolu)ons.com  
  • 2. ira j   ais   e   S Dr.   Aw Which Means Which Means Which Means Which Means Which Means Which Means Which Means Other “Impacting Bottom-Line” Programs in the Series: •  The  Art  of  Pharmaceu)cal  Selling   •  Pharmaceu)cal  Sales  Management   •  Pharmaceu)cal  Market  Research   •  Product/Brand  Management  and  e  –  marke)ng  of  Pharmaceu)cals   •  Basics  of  Medical  Affairs  and  Clinical  Research   •  Regulatory  and  Global  Business  Environment     •  Media  Rela)ons  for  the  Pharmaceu)cal  Industry   To  run  customized  workshops,  feel  free  to  contact  us   Execu)ve  Office,  4th  Floor,  Saeed  Plaza,  Blue  Area,  Islamabad.  Pakistan  Phone:  +92  51  2604331   Cell:  +92  341  5131011  marke)ng@genzeesolu)ons.com  awsiraj@hotmail.com    www.genzeesolu)ons.com