Blue Ocean Strategy Uncontested Market Space Genzee Solutions Making Competition Irrelevant Pakistan

1. One Day CERTIFICATE Workshop
Blue Ocean Strategy
Creating an Uncontested Market
Islamabad l Lahore l Karachi
Blue
Ocean
Strategy
is
seen
as
breaking
the
exis5ng
value-­‐cost
trade-­‐
off
and
thereby
crea5ng
a
blue
ocean
of
uncontested
market
space.
Blue
Ocean
Strategy
determines
the
structure
that
leads
to
performance
consequences
whereby
even
an
unaArac5ve
industry
can
be
made
aArac5ve
by
reconstruc5ng
market
boundaries.
Workshop Participants will be able to:
• Understand
the
philosophy
of
Blue
Ocean
Strategy
• Differen5ate
between
old
concepts
of
strategy
and
Blue
Ocean
Strategy
• Think
out
of
their
pocket
while
working
on
strategy
• Create
uncontested
market
space
• Make
their
compe55on
irrelevant
• Create
and
capture
new
demand
• Overcome
strategic
hurdles
to
execu5on
Methodology:
The
engagement
will
be
highly
interac5ve
and
ac5vity
based.
Par5cipants
will
prepare
a
first
draI
Blue
Ocean
Strategy
for
themselves
or
for
their
organiza5ons
Welcoming:
Managers,
planners and
analysts who
are involved in
strategic
planning and
decision
making at all
levels
Investment
Rs. 21,500 per
participant
Course
Facilitator
Dr. Awais-e-Siraj
International and National Collaboration Partners of Genzee Solutions:
For Registration and Further Details, Please Contact:
Genzee Solutions
Executive Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan Phone: +92 51 2604331 Cell: +92 341 5131011
marketing@genzeesolutions.com awsiraj@hotmail.com www.genzeesolutions.com

2. Dr. Awais-e-Siraj
Dr.
Awais
is
an
international
trainer,
learning
facilitator
and
managing
director
of
Genzee
Solutions.
About
14
years
earlier,
he
joined
pharmaceutical
industry
after
doing
his
MBA
from
Strathclyde
Graduate
Business
School
in
Glasgow,
UK.
He
has
more
than
a
decade
of
experience
in
Marketing
and
Sales
in
addition
to
Medical
and
Regulatory
Affairs.
His
last
industry
assignment
was
with
Boston
Scientifics’
regional
office
in
Beirut,
Lebanon
as
Country
Sales
Manager.
An
all-­‐time
learner,
Awais
has
been
enlightened
by
training
and
education
in
Pakistan,
United
Kingdom,
USA,
France,
Germany,
Lebanon,
Malaysia
and
Singapore.
He
has
a
proven
record
of
a
successful
manager,
team
leader
and
a
professional
with
winning
mind-­‐set.
In
his
role
as
coach,
facilitator,
and
consultant
he
has
groomed
people
from
Micronet
Broadband
and
Nayatel,
Abbott,
Amson,
Ferozsons,
Roche,
British
High
Commission,
Action
Aid,
B
Braun,
Bayer
–
Schering,
Pourateb
(Iran),
Khushali
Bank,
U
Fone,
PTCL,
Air
Weapons
Complex,
Sukhi,
DOVE,
IYF,
Habib
Bank,
Amgomed,
UNDP,
Ericsson,
National
Commission
of
Biotechnology,
Clough,
Nestle,
Schering
Plough,
Mobilink,
Ministry
of
Information
Technology,
Fauji
Fertilizer
Company,
PSO,
Getz
Pharma,
Reko
Pharmacal,
PARCO,
Ministry
of
Tourism,
HHRD,
Digital
Prodigy
Pvt.
Ltd.
PharmEvo,
GlaxoSmithKline,
ICI,
CCL,
Chas
a.
Mendoza
and
others.
His
involvement
in
academic
research,
teaching,
training
and
people
development
connected
him
initially
to
CIIT,
Islamabad,
and
later
with
Bahria
University,
Islamabad,
as
Assistant
Professor
in
the
Department
of
Management
Sciences.
Dr.
Awais
has
been
a
speaker
at
LUMS,
University
of
Punjab,
NUST,
PIMSAT,
Marketing
Association
of
Pakistan,
National
Defense
University,
Thames
Business
School,
Quaid
e
Azam
University,
National
Commission
on
Rural
Development,
COMSTECH,
HEC,
and
COMSATS.
Dr.
Awais
spearheaded
the
establishment
of
Leadership
Development
Center
(Corporate
Training
Initiative)
at
Bahria
University,
Islamabad.
He
is
the
author
of
a
book
“The
Art
of
Pharmaceutical
Selling”
which
is
now
available
on
www.amazon.com.
He
is
also
a
scholar
of
PhD
at
University
of
Leicester,
United
Kingdom.
Please
access
his
detailed
CV
at:www.genzeesolutions.com
Other “Impacting Bottom-Line” Programs in the Series:
Competency Based Employee Development
Competency Based Hiring and Interviewing
Strategy and Strategy Maps
Balanced Scorecard
Blue Ocean Strategy
Building Scenarios for Strategic Planning
For coaching and consulting projects, feel free to contact:
Executive Office, 4th Floor, Saeed Plaza, Blue Area, Islamabad. Pakistan
Phone: +92 51 2604331
Cell: +92 341 5131011 marketing@genzeesolutions.com
awsiraj@hotmail.com www.genzeesolutions.com