This presentation created by Aviro Digital Marketing Inc. (aviro.ca) explains how to set up your Google Reader and start reading your feeds!

1. Created by:
Aviro Digital
How to set up
Marketing Inc.
Google
Reader
aviro.ca
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2. Google Reader
◆ A web-based aggregator, capable of reading Atom and RSS
feeds (source: Wikipedia)
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3. What is RSS?
◆ Really Simple Syndication
◆ Aggregates relevant content from the web without fluff and
ads
◆ Delivers content to YOU as soon as its available
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4. Why use RSS?
◆ Fast, timely information
◆ One location vs. multiple sites and searches
◆ Monitoring tools
◆ Organized manner of reading multiple news sources
◆ Convenient and efficient
◆ Many features and tools
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5. HOW TO SET UP AN ACCOUNT
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6. Step 1: Google account
◆ To use Google Reader, you need a @gmail.com email account
‣ Visit www.gmail.com
‣ If you already have an
account just sign in
and go to step 2
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7. Gmail account registration
◆ Fill out the registration form and click next until your
account is all set up
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8. Step 2: Set up Google Reader
◆ Go to reader.google.com (stay signed into Gmail)
◆ You will see something like this…
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9. Click through your Reader
◆ Get a feel of how the reader works
◆ Read your “Recommendations”,
“Browse for stuff”
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10. Home Page
◆ Return back to the home page by clicking on the Google logo
‣ I will teach you 3 ways to “subscribe”
I. Browse for stuff
II. Subscribe button
III. Subscribe bookmark
IV. Clicking on external RSS feed link
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11. I. Browsing
◆ You may not have any particular website
in mind to subscribe to, so lets see how
this thing works…
◆ On the home page (reader.google.com)
click “Browse for stuff” on the sidebar
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12. I. Browsing
◆ In the browse tab you can quickly subscribe to bundles which
allow you get a specific category of feeds
◆ If you want something more specialized click the “Search”
tab
◆ You can look by topic, username
or item
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13. I. Browsing
◆ Example: when searching for
sport feeds…
◆ After you get you results, you
can subscribe to feeds you find
interesting
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14. II. Browsing
◆ Here is your new subscription!
◆ All of your subscriptions will be
in that area J
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15. Anatomy of a feed
Refresh
Feed
se*ngs
Previous/
Next
Main
Se*ngs
When
released
What
you
can
do
with
the
story
Unread
items
count
Feed
se*ngs
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16. Feed Settings
◆ Sorting features
◆ Unsubscribing and renaming
subscriptions
◆ Translating into a different
languages
◆ Finding similar feeds
◆ Reader “Play” (below)
‣ Entertaining way to view your feeds
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17. II. Subscribe button
◆ You can use the button to paste the URL of the feed
◆ OR: see available feeds for the topic you are looking for
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18. II. Subscribe Button
◆ For example: I was looking for
the Wired magazine… so I
typed in “wired” in the
search bar
◆ My results…
◆ Choose the feed you like and
click subscribe
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19. III. Subscribing via Favourites
◆ Lets go back go G Reader home
page by clicking the logo or re-
typing the URL reader.google.com
◆ Click on the wrench icon in your
top right corner and select
“Reader settings”
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20. III. Subscribing via Favourites
◆ Click the “Goodies” tab
◆ Scroll to the bottom of the page
to “Subscribe as you surf”
◆ Drag the subscribe icon to your
bookmarks bar
◆ Now you can subscribe to any
page you visit often by clicking
that button while on another page.
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21. Lets try this…
◆ Go to any website you frequently visit
‣ Example: www.globeandmail.com
‣ Click the bookmark you just created labelled “Subscribe”
‣ This will automatically take you to Google Reader
‣ Brings up the reader subscription link
‣ Click “Subscribe”!
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22. So… what does this do?
◆ Now you can view articles from the website posted into your
reader as they become available online
◆ Avoids cluttering your mailbox or keeping track of read/
unread items
◆ You can share stories with friends, star them, email them and
much more…
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23. IV: External RSS feed links
◆ Not all websites have easily identifiable RSS links
(subscribing via bookmark may not work)
◆ Maybe you cant find the feed you want via browsing
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24. IV: External RSS feed links
◆ Go to any website you
wish to subscribe to
‣ Ex: www.cbc.com
◆ Look for RSS button
◆ Sometimes not easy to
find RSS links – so what
to do??
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25. Where to find RSS feeds?
◆ Top, side, bottom of page
◆ Tabs on page
◆ “Site Map” – manually find
◆ Short cut keys: CTRL+F or ⌘+F – search “RSS”
‣ In our example its at the bottom of the page
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26. IV: External RSS feed links
◆ Highlight the RSS feed you would like
◆ Right click and copy the highlighted link
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27. IV: External RSS feed links
◆ Go back to your Google Reader
◆ Click “Subscribe”
◆ “Paste” your copied link
◆ Click “Add”
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28. IV: External RSS feed links
◆ Now you have subscribed to your CBC: Business feed!
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29. Adding a subscription
◆ Not all URL’s for RSS look the same
◆ Lets try www.economist.com
◆ Click “RSS”
◆ Choose feed
◆ Copy the URL
◆ Same process as before
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30. Adding a subscription
◆ Now try a few on your own…
◆ Remember the process:
‣ Go to a website you like
‣ Look for RSS icon
‣ Find the RSS feed you like
‣ Copy the URL link of the RSS feed
‣ Go back to Google Reader
‣ Click “Subscribe”
‣ Paste URL and click “Add”
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31. WHAT IF?
◆ You do everything as described in this presentation, and the
URL page looks a little different?
‣ Go to www.cnn.com
‣ Scroll to the bottom and click “RSS”
‣ Click on the RSS icon
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32. You get this screen…
◆ Click “Google”
◆ Then click “Add to Google Reader”
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33. Whew…
◆ Its here!
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34. Recap
◆ Learned 4 ways you can subscribe to RSS feeds using your
Google Reader
◆ The more you use your Google Reader, it learns what you read
and suggests similar feeds and stories
◆ Google reads also keeps track of “trends”
◆ Ill show you what I mean…
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35. Google Recommendations
◆ My personal Google Reader recommendations based on what I
read…
◆ Browse > Recommendations
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36. But how does Google know what I like to read?
◆ Google Reader Trends (personal trends)
◆ Google knows what I like to read better than I do.. Based on
what I skim over and what I click..
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37. Thats TMI!
◆ Too Much Information…
◆ That’s kind of the point – Google Reader will help you
selectively choose feeds… cutting down on the “spam”
◆ What else can Google Reader do?
‣ It can be challenging to keep up with all the cool things you
can do with G Reader (new presentation coming soon!)
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38. For further information
Contact:
Aviro Digital Marketing Inc.
info@aviro.ca
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