SEO: Put Your Site to Work

SEARCH ENGINE OPTIMIZATION: Put your web site to work! @averycohen #socialmediabc Presented by: Avery Cohen - Metrist Partners July 24, 2009

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Elements of a Search Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why SEO? ,[object Object],[object Object],[object Object],[object Object],wide web SEO makes the whole world better

Pursuing the “Holy Grail” ,[object Object],[object Object],[object Object]

Google Knows People ,[object Object],[object Object],[object Object]

Google Knows What People Want ,[object Object],dog walkers

Google Knows What People Want ,[object Object]

How Do Sites Get on Google? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Care and Feeding of the Google Spider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Two Sides to SEO: Marketing & IT

Marketer’s Roadmap ,[object Object],[object Object],[object Object],[object Object]

Developer’s Roadmap ,[object Object],[object Object],[object Object],[object Object]

Marketers: Keyword Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Selection: Be Specific

Marketers: Tools for Marketers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketers: Writing for SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How Does Stuff Get on Google? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Googlebot Finds Content for Google ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Page Titles and Descriptions ,[object Object],[object Object],[object Object],[object Object]

Marketers: Linking Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketers: Fresh Content Strategy ,[object Object],[object Object],[object Object]

Developers: Site Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Developers: Page Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Implement Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object]

Buying Position with Paid Search

When to Use Paid Search ,[object Object],[object Object],[object Object]

Creating and Managing SEM ,[object Object],[object Object]

Measuring SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring Your Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Site Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tracking Key Performance Indicators (KPIs) KPI Jan Goal Jan Actual ±% Total Visits % Paid Visits Email List Opt-In Opt in % Email Unsubscribes Email List Size Whitepaper Downloads Download % Visits Contact Us form start Contact Us complete %

Additional Benefits of SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Getting Started Metrist Partners 2525 N. Elston Ave. Suite D230 Chicago, Illinois 60647 847-926-8280 [email_address] http://www.metristpartners.com Twitter: @averycohen

Make SEO Work for You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Free Tools to Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Information Metrist Partners 2525 N. Elston Ave. Suite D230 Chicago, Illinois 60647 847-926-8280 [email_address] http://www.metristpartners.com Twitter: @averycohen

SEO: Put Your Site to Work

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