Collaboration is one of the watchwords of 21st century business leaders. Unfortunately, chances are good that your organization is doing collaboration...all wrong. Here are the 5 most common collaboration fails tripping up companies today.

1. Ways
Your Business is
Collaborating…
All Wrong

2. With the amazing communication
technology now available, it seems like
everyone's talking
about collaboration
these days.

3. In fact, it's
one of the
watchwords
of 21st century
business leaders.

4. Unfortunately, chances are your organization
is doing collaboration ... all wrong.
Let's look at
5
common
collaboration fails
tripping up companies today.

5. #1 Collaboration Fail
Communicating like we're still in the 19th century.
19th-century
industrial age:
• HQ issues orders.
• Workers carry out orders.
• Result: COLLABORATION FAIL.
ORDERS
21st-century
information age:
• Someone in the organization—anyone!
—has a great idea.
• He or she shares the idea with co-workers
at any/every level.
• Best idea is implemented.
• Result: COLLABORATION WIN!

6. #2 Collaboration Fail
Command-and-control cultures.
Organizational
charts:
•
•
•
•
Show who reports to whom …
& who can communicate with whom.
Create silos.
Result: COLLABORATION FAIL.
Collaborative
environments:
• Encourage people to engage with
each other …
• & make decisions together …
• regardless of level, role, or region.
• Result: COLLABORATION WIN!

7. #3 Collaboration Fail
Using video for meetings. (No, really!)
Integrating
video and
UC into
your
everyday
routine:
Room-based video
conferencing for
a meeting:
• Not particularly collaborative.
• Result: MEH.
• Promotes spontaneous
communication.
• Encourages innovation.
• Result:
COLLABORATION WIN!

8. #4 Collaboration Fail
Building walls.
Walls:
• Keep people with different job
titles from collaborating.
• Keep companies from
collaborating with competitors
and suppliers.
• Stifle innovation.
• Result: FAIL.
Breaking
down
• walls:
Leverages today's technology.
• Opens up new opportunities.
• Promotes continuous
improvement.
• Result: COLLABORATION WIN!

9. #5 Collaboration Fail
Agents keeping secrets.
Call center agents
with phones:
Multichannel
contact center:
• Can take calls from customers.
• That's about it.
• Result: COLLABORATION FAIL.
• Have access to complete customer history.
• Can transfer easily from call to IM to email
to live chat—and back again.
• Result: COLLABORATION WIN!

10. Find out more about how you can avoid these kinds of fails—
and do collaboration right!
Read the white paper
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