Sell at the right rate to increase your revenue
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Availpro will present you eight simple rules to optimize your RevPAR in order to sell to the right customer at the right time and at the right rate. Emmanuel Fremau will present you how the new technologies can help you bring more direct sales through existing and new channels of distribution (Facebook, TripAdvisor…).
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Sell at the right rate to increase your revenue
- 1. 8 Simple rules to optimize your RevPAR
- 2. 8 Simple rules to optimize your RevPAR The right A customers B At the right time At the right C price 8 Simple rules to optimize your RevPAR 2
- 3. The right A customers 1 Segment your customer types 2 Give your customers what they want/need 3 Build your CRM and recommendations 8 Simple rules to optimize your RevPAR 3
- 4. 1 Segment your customer types Trip purpose Business Leisure Individuals contract occasional regular occasional reco Trip mode Groups contract occasional local foreign 8 Simple rules to optimize your RevPAR 4
- 5. 2 Give your customers what they want / need Tourism Business Early Booking rate Rates Non refundable Flexible rate Bottle of champagne Airport transfer Extras Flowers Breakfast Channels 8 Simple rules to optimize your RevPAR 5
- 6. 3 Build your CRM and recommendations Geographies Cross and Upsell Comments and ratings Recommendations 8 Simple rules to optimize your RevPAR 6
- 7. 3 Your booking engine directly on TripAdvisor Your engine shows up on YOUR hotel page on Tripadvisor When the user clicks on « Show Prices », your Booking Engine appears in the list. Available also for
- 8. And your Web booking engine opens up in a pop up Thus allowing a 0% booking Your site’s Booking Engine My hotel.com The 3 first results show up in a pop up
- 9. 3 Why place your booking engine on it? • Qualified visitors : the user has chosen your hotel at a date where there is availability. • The visitors can now book direct • No distributor fee, but a Pay Per Click model • You can measure your ROI easily in your single extranet: – Number of clicks – Number of visits per website – Number of bookings made per website – Total Cost of click /revenue booked 9
- 10. 3 Grab the potential of Facebook 8 Simple rules to optimize your RevPAR 10
- 11. 3 Availpro Facebook Engine Customisable Facebook page: picture and text Rates available only to fans Recommendation engine for your fans Improved booking experience for your clients 100% integrated in Facebook The most advanced Facebook engine on the market! 500 hotels already use it worldwide 8 Simple rules to optimize your RevPAR 11
- 12. 3 Generate Revenue commission free 1 Fan 130 friends* 1,000 Fans 130,000 friends Recommendation Revenue Testimonial For YTD 2012, it represents 14,85 % of the online sales! *http://www.facebook.com/press/info.php?statistics 12
- 13. 30th March, Facebook moves to Timeline 8 Simple rules to optimize your RevPAR 13
- 14. At the right B time 4 Anticipating events & special days 5 Managing event dates 6 Different channels for different segments 8 Simple rules to optimize your RevPAR 14
- 15. 4 Anticipating events & special days Use the excel reports for advanced analysis 8 Simple rules to optimize your RevPAR 15
- 16. 6 Managing event dates Use restrictions to optimise events Tues Wed Thurs Tues Wed Thurs 8 Simple rules to optimize your RevPAR 16
- 17. 6 Managing event dates With Availpro, all restrictions are available and adjustable for each day Minimum stay Maximum stay Closed to arrival Maximum sales price 8 Simple rules to optimize your RevPAR 17
- 18. 5 Different channels for different segments NEW NEW NEW NEW NEW 8 Simple rules to optimize your RevPAR 18
- 19. At the right c price 7 Manage your many rates 8 Watch your market (and your parity) 8 Simple rules to optimize your RevPAR 19
- 20. 7 Manage your many rates Use reports to analyse sales and segments A report by price / channel gives an overview over different periods effective key 8 Simple rules to optimize your RevPAR 20
- 21. 7 Manage your many rates • For one day event, you want to change the price of all rates and all room types on all channels With Availpro, it is possible in 1 click! 8 Simple rules to optimize your RevPAR 21
- 22. 7 Manage your many rates • The different rates are calculated automatically from the BAR • The prices of the various rooms are automatically calculated from the double room • Rates are updated automatically and in real time on all channels. 8 Simple rules to optimize your RevPAR 22
- 23. 8 Watch your market (and your parity) A clear and simple vision: Price of my main competitors My position in relation to my competitors My sales and availability My rate parity and that of my competitors 8 Simple rules to optimize your RevPAR 23
- 24. 8 Watch your market (and your parity) 8 Simple rules to optimize your RevPAR 24
- 25. 8 Watch your market (and your parity) 8 Simple rules to optimize your RevPAR 25
- 26. 8 Watch your market (and your parity) 8 Simple rules to optimize your RevPAR 26
- 27. Revenue Management with Availpro Centralised management of distribution Price change – 1 click Complete management of all types of restrictions Rate Screening simple, integrated Report complete sales and export Availpro is the ideal tool for a Revenue Manager to scrutinize the key figures of his/her hotel and competition. 8 Simple rules to optimize your RevPAR 27
- 28. Our account managers in the UK Olga Hadjiloizou Richard Oliver In charge of helping At the disposal of our our existing clients future clients in order to study their needs They are here at your disposal. 8 Simple rules to optimize your RevPAR 28
- 29. Who we work with (a sample) 29
- 30. We hope we’ll have the pleasure to see you again We regularly organize or appear in public events: - York road trip (End of April): Availpro meets face to face with the hoteliers - London Boutique Hotel Summit (21-22 May): Sponsor and Speaker - Edinburgh road trip (June): Availpro meets face to face with the hoteliers - London Independent Hotel 12 Exhibition (16-17 October): Exhibitor and Speaker 8 Simple rules to optimize your RevPAR 30
- 31. Thank your for your attention! Any questions or remarks? I remain at your disposal after this conference… Jennifer Frederiksen Directrice des ventes jfrederiksen@availpro.com 01 58 62 58 15 31
Hinweis der Redaktion
- Competitive analysis is of course an important part of revenue mgt. You must position your hotel among your competitors to offer competitive rates at better value.You can watch your 4/ 5 competitors on your most important online channels, e.g. own website, IDS’s and GDS. You must have the data and knowledge to flex your rates and position your them according to what your main competitors are offering. If you observe and benchmark your competitor rates you are more likely to set your rates right for your market and secure the additional business.Availpro rate screener sits is fully integrated into the hotels 31 day planning so they can see what rates they have set and in the same section what their competitors are offering.
- Competitive analysis is of course an important part of revenue mgt. You must position your hotel among your competitors to offer competitive rates at better value.You can watch your 4/ 5 competitors on your most important online channels, e.g. own website, IDS’s and GDS. You must have the data and knowledge to flex your rates and position your them according to what your main competitors are offering. If you observe and benchmark your competitor rates you are more likely to set your rates right for your market and secure the additional business.Availpro rate screener sits is fully integrated into the hotels 31 day planning so they can see what rates they have set and in the same section what their competitors are offering.