2. What is ?
Pinterest is a social networking site that allows users to visually share, and
discover new interests by posting, also known as ‘pinning,’ images or videos
to their own or others’ pinboards (i.e. a collection of ‘pins,’ usually with a
common theme). Users can either upload images from their computer or pin
things they find on the web using the pinterest bookmarklet, pin it button, or
just a URL.
Image Refrence: http://www.askwebboy.com/wp-content/uploads/2012/02/Organize-Contests.jpg
3. Terminologies
An image added to
A PIN
pinterest
A set of theme-based PINBOARD
pins
PINNING The act of visually
sharing content
4. Terminologies
Reposting somebody
REPIN
else’s pin
Button that can be placed on websites to facilitate PIN IT
sharing on pinterest. Pins added using the pin It BUTTON
button link back to the site they came from.
PINNER The person who
does the sharing
5. Features of
• One can browse through the items other users have pinned and „like,”
“repin” or “comment” on them.
• As with most other social networks, members are encouraged to interact
with the content by reposting it, sharing others‟ pins on Facebook and
Twitter or via email, and even embedding individual pins on their website
or blog.
• Using a visual emphasis, the social network is very much focused on the
concept of a person‟s lifestyle, enabling you to share your interests and
preferences with others and discover those of like-minded people.
• This is a social network meant to “connect everyone in the world through
the „things‟ they find interesting.”
6. Why Does Matter ?
1. Traffic
Any business that relies on driving a high-volume
of website traffic to increase sales, should consider
joining pinterest. In fact, early research indicates that pinterest is more effective at
driving traffic compared to other social media sites, even Facebook.
2. Links
If you are using the “pin It” button on your pages, every single one of your pins will
include a link back to the source. However, these are no-follow links and cannot be
used to directly impact your SEO strategy. Yet, they still provide marketing value
because they allow pinners to encounter content and visit pages in just one click.
Image Refrence: http://www.trafficspinners.com/images/huge-seo-traffic.png
7. Why Does Matter ?
3. Leads
Lastly, pinterest will soon start(or already started) contributing to lead generation. So
far, a few companies has generated a few leads from the new social network and we’ll
keep a close eye on how that number changes.
4. Social Sharing
Pinterest enables users to log in using their Twitter or Facebook profiles, connectivity
that is critical for social media success. These sites can’t get away with being a silo,
and pinterest has recognized that out of the gate. The site now connects with
Facebook, according to a recent open graph announcement, enabling users to
automatically post new pins to their Facebook feed for others to see. This means more
eyes from other channels get access to your pictures. However, remember that you
still cannot connect pinterest to your Facebook business page. When members are
browsing through pins, they will also have the ability to share posts through Facebook,
Twitter or email. This feature is great to boost social sharing and get your evangelists
to spread the word about your brand.
8. How to Create an Pinterest Account
User access to pinterest still operates under an invitation-only basis. After getting the request to your E-mail ID. You can
request Pinterest for an invitation or you can get the invite from any of your contacts having a Pinterest account
Click on
the link
provided
to start.
Once you receive an invitation to sign up for pinterest, you‟ll want to sign up through the Twitter option,
not the Facebook option. This will enable you to tie your pinterest account to your business‟ Twitter
account, not your personal Facebook profile. Currently, pinterest doesn‟t offer a connection to Facebook
business pages
Click on
Sign up
with
twitter
9. How to Create an Pinterest Account
Type in your twitter user name and
password. To authorize Pinterest to
use your account
10. How to Create an Pinterest Account
Enter Your Desired Username, Email
address and desired Password. Username
Preferably Should be your Company name.
Click on create account after entering the required details
11. How to Create an Pinterest Account
Click on a few Pinboard that you are interested in and click on follow People
After that you can check your mail and follow the link. To add a bookmark button and start pinning the image‟s
12. How Pinterest Account looks
Company Name
Autumn Worldwide
116 Followers, 87 following
Company Logo
Brief Description
Autumn is a new age advertising
and communication agency based
out of Bangalore providing efficient
and viable social media solutions to
a number of our clients. We are one
of the few communication agencies
that has managed to bridge the gap
between traditional and the
conventional media.
Links
15. Autumn Services
Social Media Monitoring & Analytics: Social Media Outreach:
Brand Audit Social Media Consulting and Strategy
Competitor Audit Social Media Campaigns
Influencer Tracking Integrated Online-Offline Campaigns
Social Media Participative Tracking Content Architecture Management
Demographics tracking Website/ Portals
Geography Tracking Creation of Assets -Audio/ Video
Sentiment Analysis
Time and Volume Tracking
Blog Moderation
15
16. Thank you for your time.
Social Media Monitoring | Social Media Analytics | Social Media Outreach
Website : autumnworldwide.com
E - mail : info@autumnworldwide.com
Twitter : @Autumnworldwide
Facebook : facebook.com/AutumnWorldwide
Pinterest : pinterest.com/autumnworldwide/
S B Mansion, # 3/2, 2nd Floor,
Berlie Street Cross,
Langford Town, Bangalore - 560 025
