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Social Media Web Marketing

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Automotive Social Media Marketing Reputation Management
Automotive Social Media Marketing Reputation Management
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Social Media Web Marketing Exploiting Web 2.0 & Online Social Media
Introductions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Web Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],University Certificate of Professional Development = 60 credits
Course Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course Prerequisites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course Setup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course Setup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old Media and New Media ,[object Object],[object Object],[object Object]
 
A Short History How the Internet became the Information Superhighway http://bit.ly/xLGfD
Internet Timeline Geek Stuff Business Stuff
Web 2.0 Landscape By vincos
Cyber Space…
Web 2.0 eco-system
 
Web 2.0 ,[object Object],[object Object],[object Object]
Which is it? Social Media Social Networking Web 2.0 Enterprise 2.0 Social Web 3D Web Rich Media Social Technology
Social Media ,[object Object],[object Object],[object Object]
Integrated Web Services
Widgets ,[object Object],[object Object],[object Object],[object Object]
Too good to be true? ,[object Object],[object Object],[object Object],[object Object],[object Object],Be Creative
Perspective, Purpose & Practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Exchange User Generated Content ,[object Object],[object Object],[object Object]
Data Flow User Generated Content ,[object Object],[object Object],[object Object]
Data Control User Generated Content ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The 5 Steps
Who are you listening to?
Who or What are you looking for?
Who are you talking to?
The 7 Roads of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Is the ROI of Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],Week 4 ! Source – LisaS – Social Media Actually - Slideshare
 
 
Browser Wars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Services ,[object Object],[object Object],[object Object]
Networking
How do you network?
Why Social Networking Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
National vs. International R.O.E : Return on Engagement R.O.I : Return on Investment
Departure & Destination
USP ,[object Object]
What makes you different? Identity Brand Personality Product Philosophy Ethics
 
On-line & Off-line Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Footprint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Branding ,[object Object],[object Object],[object Object]
Biography – 160 characters Social Media starlet, practitioner & consultant. Equity UK campaigner for independent theatre artists. Pilot Theatre's virtual stagemanager in Second Life. (157 characters) pcmcreative CJ
Biography – 160 words ,[object Object],[object Object],[object Object],[object Object]
Grow your own Social Network – Website – Micro Blog - Blog
Jargon Buster ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For next week ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http:// namechk.com /

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  1. 'Social Media Evangelist' Christian Payne - a photographic journalist embraced social media technologies a number of years ago and has never looked back. Christian maintains and host blogs and podcasts with readers and listeners in over sixty countries. With a hand in social media, citizen journalism, professional photography and audio and video podcasting, his recent projects have included documenting the plight of Iraqi refugees for the United Nations; expanding the Open University's new media remit; and working alongside Reuters on groundbreaking projects with Gordon Brown and David Cameron.  Christian shows by doing, he helps organisations place themselves on the platforms and devices of their audience and get them engaging. www.OurManInside.com Christian presents a compelling case for embracing social media in your working - as someone who has lived and breathed it.