2. Strategy, Goals, ROI and case studies Ralph Paglia Director – Digital Marketing Social Marketing / Reputation Management ADP Dealer Services 505-301-6369 [email_address] www.RalphPaglia.com http://Facebook.com/RPaglia http://Twitter.com/RalphPaglia http://YouTube.com/RalphPaglia Social Media Marketing
3. Strategy, Goals, ROI and case studies Ralph Paglia Director – Digital Marketing Social Marketing / Reputation Management ADP Dealer Services cell: 505-301-6369 [email_address] ADM: www.RalphPaglia.com LinkedIn: www.RalphRPaglia.com http://Facebook.com/RPaglia http://Twitter.com/RalphPaglia http://YouTube.com/RalphPaglia http:// Social Media Marketing
13. Developing Your Strategy 1. Set company policies 2. Set measurable goals 3. Listen before you talk 4. Find communities that matter 5. Create a content strategy 6. Choose the tools that will work best for you 7. Deliver engaging and interesting content 8. Measure results (repeat if necessary) 9. You have to give to get