The document summarizes findings from the 2008 Automotive eShopper Experience Study. It found that while dealers have improved in responding to a higher percentage of online leads compared to previous years, there is still room for improvement, as one in four leads go unanswered. It also found that dealers generally do not provide pricing information when asked and do not effectively promote their brand's benefits. The study analyzed response rates, methods, times, and quality across different auto brands to determine which were highest performing based on an Automotive eShopper Index.