The Codex of Business Writing Software for Real-World Solutions 2.pptx
Zeigler se ooverview
1. SEO Overview
Overview Audit Results Strategy History
SEO is simply a process of improving a page's attributes and content
value – geared towards impressing the search engines in return for
some highly ranked listings. It’s nothing more, and nothing less.
While this sounds simple enough, many believe that SEO consists of
using Overture’s keyword bidding system, or paying Yahoo! to be listed
in their directory. SEO is none of these things. These other services
can be combined with optimization in order to help retain great ranking
across the board and to reach a targeted market, (SEM), – but SEO, at
its core – simply does not incorporate these processes.
After truly achieving organic optimization a home page should
consistently show up within the top 10 search results on each major
search engine. (I'm not happy with less than a top 5 result).
"Sponsored results" listings don't count. Web surfers preferred and
converted on organic search results over sponsored results nearly 80-
to-1 last year.
Read this excellent study on organic vs. sponsored search results
Can we get your website a top organic ranking on the major search
engines? In most cases yes, but not always. It depends upon how
competitive your industry is on the Internet and how competent your
competitor's Webmasters are. Based on the competitor sites that I
have visited in your geographical area, you don't have much to be
concerned with.
Some Webmasters will attempt to cheat the search engines by
spamming their crawlers with hundreds of keywords, using multiple
"doorway" pages or even by utilizing a competitors corporate identity
as keywords. These attempts at higher rankings are a sign of
incompetence. The following keywords are currently in the HTML code
of the framed home page at http://MidwayChev.com:
<head>
<title>Midway Chevrolet - Phoenix #1 volume Chevy dealer in Arizona
with the Best Prices on New Chevy Cars and Trucks in the West
</title>
<meta name="keywords" content="Midway Chevrolet; Chevy dealer;
Midway Chevy phoenix; used cars; parts; service; body shop;
finance;special financing; Cobalt; Colorado; Corvette; Malibu;Impala;
Chevrolet Silverado 1500;Chevy Silverado; Silverado Pickup; Chevy
Suburban; Phoenix Chevrolet Dealer; Midway Chevrolet Arizona;
2. Midway Chevrolet AZ; Chevy Trucks; Chevy Cars; HHR; SSR;
Uplander; Trailblazer; Courtesy Chevy; Courtesy chevrolet; Freeway
chevtolet; Freeway Chevy; Sands Chevrolet; Sands Chevy " />
A Webmaster who can't optimize without cheating should, in my
opinion, be run out of town on a rail.
Paste the following keywords into the DOGPILE search bar located
below. (DOGPILE searches Google, MSN, Yahoo and Ask Jeeves all
at once). They will produce search results that lead to organically
optimized sites with global listings on the major engines:
JC Hurst
Ziegler NSA
Go Fetch!
Both BZResults and CDMdata have excellent products. Because your
pages that navigate to their servers utilize redirects, (HouseOfCourtesy
& CarsOnBell), it would be next to impossible for you to achieve
maximum SEO on those pages.
I ran two auditor scripts on Chevrolet-USA.com and 2007Tahoe.com to
determine the following:
• “On-the-page” factors that are influencing your search engine
ranking
• Density analysis results for the Document Title, META Keywords and
META Description tags that are influencing your search engine
ranking
(I hope you don’t mind. You can rest assured that this information is for
your eyes only).
Results - Chevrolet-USA
Results - 2007Tahoe
If you read the advertising of many SEO and SEM providers, you will
notice that many are offering to do what Google says not to do - such
as check your ranking daily, with automated software programs. This is
a violation of Google's Terms of Service.
Many SEO and SEM providers will offer to mass submit your site to
zillions of search engines and directories, even though every major
search engine and directory refuses to accept these automated
submissions. We believe that submitting a site to search engines is a
total waste of time. We do submit our clients to the Yahoo and
3. ODP/DMOZ directories (the search engines crawl the directories daily
and follow the links). This will cause Google, Yahoo and MSN to
notice your website within 72 hours.
Every good SEO or SEM consultant should keep up with the public
advice given by Google, Yahoo and MSN. We obey the rules. This
helps us, and it helps our clients.
Read what Google has to say about SEO: Google's Statements About
SEO.
What MSN says about Search
The most accurate information on the subject of MSN search is
published by MSN. This guides us, so we will know what needs to be
done for correct MSN Search Engine Optimization. SEO is slightly
different for each search engine. What works well on Google does not
work the same on Yahoo or MSN. These are not secrets. This
information is made public by MSN for your protection. Click: MSN
Policies, and read what Microsoft has to say.
Read More Advice From MSN
Here is another link to a Microsoft page where they give free advice to
website owners.
Overview Audit Results Strategy History
