1. AUTOCONNECTIONS 2012 CONFERENCE & EXPO
SEPTEMBER 5-8 | ARIA RESORT & CASINO, LAS VEGAS
CONNECTING YOUR DEALERSHIP WITH THE RIGHT
TECHNOLOGIES
STRATEGIES
& LEADERS
TO CREATE POWERFUL NEW OUTCOMES
HOSTED BY PRODUCED BY

2. 6 Exciting Expo Themes
_____________________________________________________
PEOPLE
Regardless of whether you operate a single-point dealership, or a multi-franchise dealer group, the need for
attracting and hiring the right people, then cultivating a culture in the work place that retains those great people is
greater than ever before. How do you make the most out of the Millennial Generation?
What are some of the most effective and lowest cost resources for pre-screening and selection? What are the
PRELIMINARY AGENDA interview questions that keep you compliant with federal regulations? AutoCon 2012 will bring in the experts to
_____________________________________ connect you with the resources that you need to ensure that people power your success and become your greatest
September 5th asset, rather than becoming another challenge to deal with.
1:00 PM Registration Opens
3:00 PM Business Assessments _____________________________________________________
5:00 PM General Session PROCESS
6:00 PM AWA Reception Whether operating a CRM system, or simply updating specials and inventory displays, the need for Process
7:00 PM 2012 AWA Awards Ceremony definition, implementation, and training to support the consistent execution of work flow procedure is more acute
today than ever before.
_____________________________________ With more prospective customers than ever before making contact with dealers prior to physically visiting the
September 6th dealership, customer communication process is an essential ingredient for a dealer’s success. AutoCon 2012 will
provide mission critical information and insights on process management such as CRM, email template design and
7:30 AM Breakfast
daily use, daily workflow task lists, BDC design and implementation, Internet Sales.
8:30 AM General Session
10:00 AM Ten Workshops
_____________________________________________________
11:00 AM Break in Exhibit Hall
11:45 AM Ten Workshops
MEASUREMENT
Many dealers and managers are familiar with the phrase “You cannot manage what you do not measure…” , yet far
1:00 PM Lunch too often dealers are asked to make decisions around marketing, sales, process and investments without adequate
2:00 PM General Session Keynote performance metrics, analytics or other information that would make up what we all refer to as “measurement”.
3:15 PM Break in Exhibit Hall This workshop track is all about connecting dealers with the resources, tools, strategies and tactics to drive
4:00 PM Ten Workshops measurement and accountability in a dealership so that your decisions become data empowered and more likely to
5:15 PM Sponsored Labs result in an ongoing, ever improving competitive advantage.
6:15 PM General Session
7:15 PM Evening Reception _____________________________________________________
SOCIAL MEDIA
_____________________________________ Social networks continue to grow at rapid speeds for one reason: we’re all social by nature. This especially holds true
September 7th in the automotive industry, where customer service and social interactions are the foundation of a successful
7:30 AM Breakfast dealership.
8:30 AM General Session This conference puts an emphasis on leveraging social media and online networking to grow your dealership’s online
10:00 AM Ten Workshops presence. All the major bases will be covered, including Facebook, Twitter, Google+, Pinterest, and several other
niche networks.
11:00 AM Break in Exhibit Hall
11:45 AM Ten Workshops
1:00 PM Lunch
_____________________________________________________
2:00 PM General Session LOCAL REACH
Capturing local buyers is the key to success for most dealers. This starts with being visible in local search results,
3:15 PM Break in Exhibit Hall
such as Google Places and Yelp, and continues with gaining positive reviews on these sites from satisfied customers.
4:00 PM Ten Workshops
5:15 PM Sponsored Labs AutoCon 2012 focuses on the fundamentals of local marketing for your dealership. Topics range from creating a
consistent local branding strategy to building relationships with community influencers to drive traffic and referrals to
6:15 PM General Session
your dealership.
7:15 PM Evening Reception
_____________________________________________________
_____________________________________
September 8th
MOBILE
Over 90% of Americans keep their cell phones within arms reach 24 hours a day. Mobile is one of the fastest
7:30 AM Breakfast growing consumption channels, with smart phone adoption rates skyrocketing among consumers.
8:30 AM Ten Workshops
With more website visitors coming via mobile devices, it is increasingly important for dealers to have a strong
10:00 AM General Session presence in this area. AutoCon 2012 delivers key information about mobile topics such as responsive web design,
11:30 PM Closing Remarks creating custom mobile apps, SMS marketing strategies and more.
12:00 PM Bonus Workshop Sessions
PRODUCED BY HOSTED BY

3. Powerhouse Keynotes & Speakers
Jim Ziegler
JIM Goal driven, ambitious and sales oriented, Jim became a record setting Radio Ad Sales Manager and Auto
Sales and Finance Manager with some of the largest dealerships in the country. Jim delivers dynamic, high
ZIEGLER content presentations on leveraging relationships into increased sales and profits, Internet marketing and
prosperity.
Grant Cardone
GRANT Grant is a Best-Selling Author, Sales Training Expert and Twitter Top 10 Business Coach and reality TV show
CARDONE host. Through his five books, he discusses how to be successful in this new economy. Cardone revolution-
ized the auto dealer industry by re-engineering their sales process and philosophy.
William J. Lovejoy
Lovejoy headed GM Vehicle Sales, Service and Marketing, where he oversaw an increase in GM's U.S. market
share in one of the most competitively challenging markets the industry has ever seen. Under his leader-
WILLIAM ship, GM's truck sales have led the industry and set records, while GM's scores in National Automobile
Dealers Association dealer-satisfaction surveys have improved dramatically. Current Director and Manager
LOVEJOY of the automotive consulting firm, Lovejoy & Associates, Mr. Lovejoy has served as Group Vice President,
North American vehicle sales, service and marketing for General Motors Corporation; and Vice President of
service and parts operation. He served in various capacities for General Motors Acceptance Corporation
(‘‘GMAC”) and ultimately President of GMAC in 1990.
Lon Safko
Marketing Consultant, CEO, Author of Extreme Digital Marketing, and Fusion Marketing, Lon shows
LON corporations how to train managers to think creatively, and details the secrets of launching a successful
SAFKO online business. His best selling book The Social Media Bible, is transforming marketing strategies.
Dave Anderson
DAVE President of Dave Anderson’s Learn To Lead, Dave is author of twelve leadership development books,
including the TKO Business Series, Up Your Business, If You Don’t Make Waves You’ll Drown, How to Run
ANDERSON Your Business by THE BOOK, and How to Lead by THE BOOK.
David Lewis
DAVID David trains Dealers, General Managers, Sales Managers, F&I Managers and Salespeople on the “Art of
Inspirational Selling” His unique ideas have helped thousands of dealerships nationwide achieve their sales
.
LEWIS and management goals. David shares his ideas in a book titled, The Secrets of Inspirational Selling, which
gained immediate popularity.
Patrick Kelly
PATRICK President and COO of CAR-Research XRM, Patrick is an inspiring speaker, coach, and process-oriented
thinker who helps achieve positive outcomes.
KELLY
SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS VEGAS

4. Powerhouse Keynotes & Speakers
Tracy Myers
Best-Selling author and legendary speaker, Tracy Myers is commonly referred to as The Nation’s Premier Automotive
Solutions Provider. He is also a Certified Master Dealer and was the youngest-ever recipient of the National Quality Dealer
of the Year award by the NIADA. His dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small
Business in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business
TRACY
Journal and one of the Top 22 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine.
Myers has been a guest business correspondent on FOX News, appeared on NBC, ABC and CBS, been featured in USA Today
MYERS
and written for Fast Company. His books include the #1 Best-Sellers Uncle Frank ‘Sez’, YOU Are The Brand, Stupid! and
Pushing To The Front (written with Brian Tracy). He was also featured in the Telly Award winning film “Car Men” As the
.
founder of his own marketing and branding academy, Tracy teaches ambitious business owners, professionals and
entrepreneurs how to get noticed, gain instant credibility, make millions and dominate their competition.
Jody Devere
CEO and Founder of AskPatty.com, Jody has organized six workshops on Diversity & Women’s Issues especially for
AutoCon2012.
JODY
DEVERE
Sean Stapleton
VP of Sales at VinSolutions, Sean is a highly regarded author in many top automotive trade magazines and a dynamic
speaker who has the pulse of the auto industry. SEAN
STAPLETON
Brian Pasch
Brian Pasch is the CEO of PCG Digital Marketing. Brian is an active writer, educator, and conference speaker
on digital marketing and search engine optimization strategies for car dealers. Brian is a 20 year veteran in
consumer direct marketing and founded PCG Digital Marketing in 2005 to focus exclusively on winning
BRIAN
digital marketing solutions for growing industries. In a short time, PCG Digital Marketing has grown to over PASCH
65 employees and serves car dealers in the US and Canada.
Ralph Paglia
Vice President Digital; Tier10 Marketing. Paglia was responsible for ADP Digital Marketing Business
Development. He established key strategic partnerships with Car Companies, Dealer Groups and Digital
Marketing enterprises. At Tier10 Marketing, Paglia has created significant revenue growth from new RALPH
solutions to accelerate vehicle, parts and service sales using digital marketing, social media and reputation
management strategies and tactics. Paglia has become a nationally recognized thought leader, speaker and PAGLIA
author on automotive CRM systems, Digital Marketing Strategy and Internet Sales Management.
Jim Flint
Jim Flint is the first-ever corporate director of interactive sales and marketing for the John Eagle Family of
Dealerships. Flint, who began his professional career with a stint in sports marketing for Nike, joined JIM
Dallas-based John Eagle in early 2009. He moved to the retail side of the business after working at the OEM
level with Nissan and Toyota for more than a decade.
FLINT
David Johnson
David Johnson is considered by many to be the top authority on automotive social media. He is the social
media editor of AutomotiveDigitalMarketing.com, a featured blogger on SocialMediaToday.com and the
author of his own blog, dedicated to the auto industry, at PersuasiveConcepts.com. He has conducted many DAVID
seminars, lectures and in-dealership training sessions on the creation and implementation of social
strategies. David teaches dealerships the how, why and ROI of social marketing through the implementa- JOHNSON
tion of advanced inbound lead generation tactics.
SEPTEMBER 5-8 | ARIA RESORT CASINO, LAS V

5. REASONS TO ATTEND:
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DEVELOPED BY WWW.ASKPATTY.COM: Unique
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Diversity & Women’s Issues AutoCon

6. Why we’re excited about AutoCon 2012…
Dealer Principal & General Manager Marketing Manager
“There are dozens of dealer events, and it “This year I’ve had the opportunity to attend
can be an overwhelming decision two conferences put on by First Class Educators
choosing which one(s) to attend. However, and both have indeed been first class events.
I will always send my team to the FCE The digital marketing landscape is becoming
events because I want the best – and they increasingly dynamic and the FCE events I’ve
always deliver!” attended have really hit on the latest trends
and developments. Even the most seasoned
Tracy Myers, Dealer Principal automotive digital marketers will learn
Frank Myers Auto Maxx something new given the diversity and depth of topics lead by
experts from within and outside the industry.
FCE conferences are a great opportunity to quickly and efficiently
Operations & General Sales Manager bring your dealer team up to speed on all things digital and get them
energized to adjust and implement their marketing strategies. This is
“First Class Educators have provided game-changing education in the exactly why we brought 21 members from our group to FCE’s
digital marketing realm for my staff and Automotive Boot Camp.”
I. This is the way of the future. These
events are excellent for dealers ready to Ben Robertaccio, Marketing Manager
change and wanting to understand the Morrie's Automotive Group
digital world."
MJ MacDonald, Operations Manager Social Media Manager
Bountiful Mazda • Orem Mazda
“I have participated in 2 events that First Class Educators has
produced, Digital Marketing Strategies Conference and Automotive
Business Development Center (BDC) & Boot Camp. FCE always seems to have their finger on the pulse of what
Internet Manager is happening in the Auto Industry and the impact
that digital marketing has on it (I think Carrie has a
“The team at FCE seems to always outdo themselves and I expect crystal ball).
AutoCon2012 to be no different. The line-up of speakers that they FCE has the best speakers, teachers and even
attract are true Industry leaders. I always mentors to guide and teach you. The selection of
end up having not just a few but many topics and classes is wide and varied, I just wish I
things to implement back at the could clone myself so I could get to ALL of them!
dealership. In just two days I can gain I usually walk in thinking I know it all, and walk
more information from peers and out having learned so much new information. I
speakers than months of training and look forward to the next event!”
research on my own. ”
Trish Spagnola, Director of Interactive Marketing & Media
Lindsay Lavery, eCommerce Director Westbury Jeep Chrysler Dodge Ram • Grand Prix Subaru • Garden City Jeep
Lavery Automotive Chrysler Dodge Ram • FIAT of Westbury • Levittown Ford
Internet Sales Director Internet Sales Director
"First Class Educators brings together some of the best “I have attended several First Class Educator
and brightest in the industry. Consequently, events, and I am always impressed with the
FCE events have been a valuable source of camaraderie of dealers, the quality of speakers
information and provided me with some of the and trainers, and I always manage to leave with
tools and ideas necessary to build our more ideas than we can put into place. I highly
eCommerce operations." recommend FCE events for any dealer that
wants to stay ahead of the curve."
Tony Rhoades, Internet Sales Director
Gunn Auto Dani Hart, Internet Sales Director
Pohanka Auto Group

7. Wednesday, September 5
1:00pm Registration Opens
3:00pm Business Assessments Attendees Get Personalized Advice on Selecting AutoCon Workshops Unique to AutoCon
5:00pm General Session Keynote Speakers: Jim Ziegler, Alpha Dawg & Bill Lovejoy, former President of GM NA
6:00pm AWA Automotive Website Awards Reception and Ceremony
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Thursday, September 6 Track
7:30am Breakfast
8:30am General Session Keynote Speaker: Sean Stapleton, VP of Sales, VinSolutions
10:00am Workshops  How Google+ Local is Changing the Social Landscape SOC/LOC
 Texas Hold 'Em: Moves Texas Dealers are Making to Drive Internet Sales LOC
 Turn Your Internet Whisper into a Loud Digital Voice Sponsored Workshop
 The ROI of An Integrated Website Platform & Business Process Tools Sponsored Workshop
 I Hate/Love My Online Reputation PRO
 The Evolution of Digital Marketing - Where Do We Go From Here? LOC
 How to Build a True BDC that is Profitable PRO
 Diversity Marketing to Latinos (*Diversity Certificate Program*) PEO/PRO
 Paid Search Strategies 1 (*Paid Search Certificate Program*) LOC
11:45am Workshops  Mobile Technology: Customer Retention and Loyalty Strategies MOB
 Generate New Profits from a Digitized Showroom PRO/LOC
 The Digital Dictionary for Dealer Principals to Translate Vendor-Speak PRO
 Dominate Page One of Search With Sales, Service, & Branding Videos Sponsored Workshop
 The Social Dealer Difference Sponsored Workshop
 Putting Dealers’ Phone Processes to the Test PRO
 Taking Profitable Dealers to the Next Level of Success PRO
 Recruiting, Hiring, & Retaining Women in the Automotive Industry (*Diversity Certificate Program*) PEO
 Paid Search Strategies 2 (*Paid Search Certificate Program*) LOC
1:00pm Lunch
2:00pm General Session Keynote Speaker: Lon Safko, author of The Social Media Bible.
4:00pm Workshops  Dealer e-Process Websites - An Insider Look At Our Platform Sponsored Workshop
 The Top 10 Ways To Woo Your Online Buyers Sponsored Workshop
 What Does it Take for Automotive Dealers to Go from Good to Great PRO/MEA
 Nuclear Physics or Starting a Service BDC… Which One is Harder? PRO
 What Influences Customer Loyalty & How Do We Measure It? PEO/PRO
 Using Guerilla Marketing and Conquest Advertising to Grow Market Share LOC
 Transitioning From Distributed Calls/Leads to A Centralized Model PRO
 Case Studies of Dealerships Who Get It Right With Women (*Diversity Certificate Program*) PEO/PRO
 Paid Search Strategies 3 (*Paid Search Certificate Program*) LOC
5:15pm Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon
6:15pm General Session Keynote Speaker: Patrick Kelly, President and COO, CAR-Research XRM
7:15pm Reception Sponsored by VinSolutions
*Educational certificates are granted for attending these sets of classes.
LEARNING TRACKS: MEAsurement • PEOple • PROcess • SOCial • LOCal • MOBile
www.AutoCon2012.com

8. Friday, September 7 Track
7:30am Breakfast
8:30am General Session Keynote Speaker: Grant Cardone, Best-selling Author, Sales Training Expert, and TV Show Host
10:00am Workshops  Dominate Your Local Market With Video Pre-Roll Marketing LOC
 10 Ways To Improve Your Vehicle Merchandising Process PRO
 Is your Dealership Ready to Attract and Respond to the Real-Time Consumer? Sponsored Workshop
 How to Increase Revenue and Margins through Outsourcing Sponsored Workshop
 How to Use Social Media Compliantly and Effectively to Hire, Engage and Retain Employees SOC
 Digital Dealer Roadmap: How to Convert your Dealership to Maximize Profits PRO/MEA
 A General Manager’s Guide to your BDC, Internet, and Marketing Departments PRO
 Diversity Marketing to the LGBT Community (*Diversity Certificate Program*) PEO
 Google Analytics 1 (*Analytics Certificate Program*) MEA
11:45am Workshops  Sell More Cars Using the Service Drive PRO
 How to use Facebook Ads to Amplify your Social Reach and Generate More Leads SOC
 Why Do I keep Repeating Myself? Getting Your Team to Do It Right the First Time PEO/PRO
 The Future Of Dealership Marketing & Analytics - Are You Ready? Sponsored Workshop
 The Power Of Landing Pages - 10+3 Tips To Drive Conversion LOC
 “The Unfair Advantage” - Author Panel & Book Release Announcement PEO/PRO
 Reputation Management Strategies and Tactics from Rick Case Honda's GM PRO
 A Candid Discussion With Women Leading Successful Dealerships (*Diversity Certificate Program*) PEO
 Google Analytics 2 (*Analytics Certificate Program*) MEA
1:00pm Lunch
2:00pm General Session Keynote Speaker: Dave Anderson, author of 12 leadership books, including How to Lead by THE BOOK.
4:00pm Workshops  Influence: The New Metric to Build your Digital Advertising Plan Around Sponsored Workshop
 Your Audience Has Moved - Has Your Advertising Strategy Kept Up With Change? Sponsored Workshop
 How To Recruit, Screen, Train, and Retain Sales Professionals PEO/PRO
 Fixed Ops Digital Marketing Success - Selling Tires & Accessories on The Web LOC
 Social Media Dating, Professionally Called Blogger Outreach SOC
 Consolidating Strategies: How Search and Social Will Become One in 2013 SOC/LOC
 10 Guidelines for Success in Social Media SOC
 Facebook Advertising & Engagement Strategies SOC/LOC
 Google Analytics 3 (*Analytics Certificate Program*) MEA
5:15pm Sponsored Labs Hands-on follow-up to Workshops Unique to AutoCon
6:15pm General Session Keynote Speaker: Tracy Myers, Best-Selling Author, Dealer Principal
7:15pm Reception
Saturday, September 8 Track
7:30am Breakfast
8:30am Workshops  The Mobile App Revolution: How you can use it to increase customer loyalty, retention and profits MOB
 Exploding Website Conversion: Benchmarking & Converting 50% of Your Website Visitors MEA
 Incorporating Customers and Websites Into Your Dealership's Trade-In Evaluation Process PRO
 Dealer Compliance in a Digital Age & How to Avoid Fines PRO
 Growing Customer Advocacy Using Bulletproof Social, Mobile and Video Strategies SOC/LOC
 How to Use Objective Data to Create Performance Plans and Compensation Models PEO/PRO
 Maximizing the Impact of Your Dealer Newsletter Program LOC
 Personal Branding Tips from Highly Visible Automotive Professionals - Panel Discussion PRO/SOC
 How to Simplify Analytics to See the Numbers that Make a Difference MEA
10:00am General Session Keynote Speaker: David Lewis, author of The Secrets of Inspirational Selling.
11:30am Closing
www.AutoCon2012.com

9. AutoConnections 2012
Conference & Expo
September 5-8, 2012
Aria Resort & Casino, Las Vegas
www.AutoCon2012.com
Aria Resort & Casino
THIRD FLOOR EXHIBIT HALL MEETING ROOMS
LABS Board 7
8 Room
Premium Exhibitor Space
6
9 5
10
4
GENERAL MEALS
STAGE
SESSION 3
11
& AWA
Ceremony 12 2
1
13
RESTROOMS PRESS RESTROOMS
ENTRY
EVENT SPONSORS & EXHIBITORS
For Registration Sponsorship, or Exhibitor Opportunities
call Carrie Hemphill, Managing Director of First Class Educators
at 908-601-6475 • www.AutoCon2012.com
SEPTEMBER 5-8 | ARIA RESORT & CASINO, LAS VEGAS