How to Troubleshoot Apps for the Modern Connected Worker
Phillip jones effective marketing
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2. Effective Marketing For Your Event Using Social Media
Phillip A. Jones, Director, Schmooze Events
3. Social Media Statistics Australia – December 2012
1. Facebook – 11,808,360 Australian users/accounts (up 52,720).
2. YouTube – 11,000,000 UAVs (steady)
3. Blogspot – 3,500,000 (steady)
4. Tumblr – 3,200,000 (up 100,000)
5. WordPress.com – 2,500,000 (down 500,000)
6. LinkedIn – 2,100,000 (down 400,000)
7. Twitter – 2,114,000 Active Australian Users (steady)
8. Instagram - 1,175,000 Active Australian Users (steady)
9. Flickr – 820,000 (up 40,000)
10. Pinterest – 650,000 (up 20,000)
11. Google Plus – approx 377,500 (steady)
12. MySpace – 340,000 (down 10,000)
4. ✦
Trackable Metrics (i.e. you can measure it)
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27% of small and 34% have a social media presence
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55% of Australian’s use Facebook (12 million) 6 hours PER
WEEK or 2 million Australian’s on LinkedIn
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Convergence of mobile and easy to use (plus Apps)
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Helps with Google Search Engine Optimisation (SEO)
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Your ‘competition’ will be there and so are the eyeballs.
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Most popular of all platforms across all ages
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Find some great examples and model on them
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Images or videos best over text
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Encourage people to share (give them something)
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Very handy advertising and page/group insights
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Timing is important
7. ✦
Small but potentially influential users
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Part of the mix but don’t rely on it
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Hashtags essential
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Not a broadcast medium, more conversational
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Good for activity at events
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Drive users to website or other more sticky engagement
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10. ✦
Facebook page > hub for news
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Twitter discovery + built relationships
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eNews and several website calendars
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Shared links of media coverage
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Photos of event official and personal shared
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Publicity for and by event partners
11. ✤ It’s about telling a story, and being real
✤ Don’t use the same content across different social media
✤ Know who your audience is & what medium works best
✤ It needs to be resourced just like any business activity
✤ Give them something to share and join the dots for them
✤ Keep it light, and give them space to engage with you.
