5. Show us how you use your gear!
● Encourage subscribers to post
videos using Nomadik products
● Spread hashtag #NomadikPak
● Monthly winner
● Posted on The Nomadik Blog
7. Partnerships
● Partner with medium to large influence
adventure bloggers (Trial Boxes)
● Network and advertise using meet-up sites
● Existing groups of people with similar
interests
8. Advertising
● Advertise on websites that attract young
business professionals (The
Verge/TechCrunch)
● Partner with podcasts and YouTube
channels related to adventure and
exploration to increase exposure
10. Social Media Content
-Hashtag and website link on all posts to
drive traffic to website and brand
recognition
-Add locations and tag users
-Authentic, simple captions
-Include testimonials
-Videos and pictures of people being
Nomadik and enjoying mother nature
-Including inspiring phrases and posting
adventure challenges work well with target
audience
#benomadik (all posts)
www.thenomadik.com
Venture into the Unknown
#nomadikpak (for gear)
11. Instagram
Campaigns
-Picture of the Month Winner- Enter
with #benomadik in the post
-Nomadik Ambassadors post on
their personal accounts to help with
following and sharing of
testimonials
13. Email Campaign
Give email and receive personalized link to share for more chances to win 3
month subscription
Share with a picture and hashtag and receive another entry
Make this into a monthly competition
14. Email Campaign (cont…)
Subscribe to receive:
Emails on ideas/activities (based on account info)
Where to hike now
Upcoming events
Weather conditions
Coupons, discounts, or special opportunities
Holiday deals
Promo codes
Results of social media campaigns
Monthly newsletter
15. Monthly Newsletter
Contains
“Nomad of the Month”
Picture of the Nomad with their product
Interview questions
Featured products
Featured location of the month
National park
Major surf spot
Any deals or discounts Nomadik is currently offering
Optional survey to take for a chance to win a free box
“Save the Planet” update
What the company has been working on
16. Packaging (Exterior)
Custom 10” x 8” x 4” boxes from
packlane.com
Separate your packaging from the
pack
Give people more of a reason to
be excited before they open the
package
QR code to explain included
product and example product
uses.
17. Packaging (Interior)
Drawstring bag (with all items inside
of it)
Nomadik decals for customers to put
on laptops, gear, cars - branding
Card with notification of where money
was donated
Card with local activities to utilize the
#nomadikpak
18. charity:water THANKS YOU!
Your recent Nomadik
subscription helped
charity:water, a movement to
bring clean and safe drinking
water to everyone in the world
20. Venture Into the Unknown (overview)
Blogs - how to get out and be active
- consistent with products, partner
with active bloggers
Social media - hashtags (own the
hashtag), inspiring captions, links
to website
Email campaigns - more ways to be
entered into the contest, weekly
and monthly newsletter
Packaging - stand out and create an
experience from opening the pack
Editor's Notes
Gear Gadgets
top gear, gadgets and technology
product reviews, images of products in use
What’s outside your front door? The Outbound is a good app for activities
informative and inspiring database of all
zip code specific compilation of activities in your area based on subscriber input (now RFID part of packaging)
“5 best hidden adventures”
Focus on cities:
San Diego
Hidden Swings La Jolla
Potato Chip Rock
Rum Runners Cave
Devil’s Punchbowl
Los Angeles
Mosaic Tile House
Abandoned Zoo Griffith Park
Aztec Falls
Summit Mount Baldy
Paddleboard around Balboa Island
San Francisco
Billy Goat Hill Swing
Hang gliding, Fort Funston
Windsurfing, Treasure Island
Mountain Biking, Mount Sutro
McClaren Park
New York
Hart Island
South Brother Island
The Nomadik
5 ways to get active: TheNomadik would be featured as one of the five ways to spark adventure
What activity best fits your personality?
For the novice, a quiz that helps helps individuals figure out what type of activity is bes them?
Show us how you use your gear (after launch)
encourage consumers to document/photograph activities using items
Once your blog is up and running:
By offering a 1 month free subscription for the user who takes the most epic video/picture and posts it on youtube with the hashtag #TheNomadik
All pictures/videos will be posted to subsection of blog to show the wide array of activities, levels, and locations
But the winners picture/video is posted on Instagram and on homepage
Free advertising
How to get bloggers to write about the Nomadik:
http://readwrite.com/2012/07/19/how-to-get-bloggers-to-write-about-your-startup-insider-advice
Targeted blogs for specific industry, rather than just tech
used Alltop and Technorati
find blog relevant
Building the connection
can’t just be a product review
make them notice you= tweet at them
help them out- mutual promotion= comment on their blog posts, share them, repost them
they are busy- make it easy for them to find information they need. Have a media or press section on TheNomadik website that features press releases/ and about section with the story, mission, vision/ a contact section with all social media links
They like numbers- so pitch with 5 reasons, 3 things or 10 best to grab their attention
Prove you are trendy
Once it’s posted
spread the link everywhere (mutual promotion)
thank the blogger, maybe write short snipit on him/her
Partnering with big influencers in travel/outdoors blogging, having them use the product or promote it, sending free subscriptions
MeetUp.com Promote at meet-ups, attend meetups that already exist
Max*** https://www.facebook.com/socalexplorers?fref=nf they have a meet up thing he could promote that way he gets posted about http://www.meetup.com/SoCalX/
Expert Vagabond Total views: 1.07m Last month: 423,358 (Monthly Average 300,000)
Large scale web page, his community base is centralized around traveling and hiking.
socalhiker.net : Total views: 179,100 Last month: 88,355
Actual hiking blog, Large base of followers (facebook 13,789), Reviews gear, supports hikers with recommendations.
He did a review for cairn, basically disclosed that they sent him the box for free and he didn’t charge them.
https://socalhiker.net/review-cairn/
Meetup.com
Existing large group’s of people that have signed up to meet thousands of people who have a similar interest. The example given is a “meet up” with over six thousand hikers and potential customers.
http://adventure-journal.com : Total Views, 652,300 Last month: 298,000
Large scale Web page, would require lage advertising to get a review.
https://thecampsiteblog.com: Total Views: 12,800 Views last month: 4,230
Review much more doable, would require a payment to be featured.
http://hikingthetrail.com : Total Views: 51,500 Views last month: 16,395
Moderately large, covers the general outdoors. smaller payment to be featured.
http://www.theadventurejunkies.com/top-25-adventure-travel-blogs/ : Total Views: 127,700 Views last month: 44,128
http://dirtbagdiaries.com/roll-the-dice/ (podcasts for advertisement?) Total Views: Views last month: 16,395
http://www.clubofthewaves.com/blog/ Total Views: 39,700 Views last month: 12,200
They do primarily surf photo’s and summaries for all things surf related. They encompass all aspects of surfing, from the history behind the sport to the most essential gear.
http://www.outsideonline.com/ Total Views: 10.29m Last month 4m
Larger company, probably would not allow for a free review. They primarily encompass all outdoor lifestyle.
Advertising on unrelated blogs and sites with traffic from target audience
Young-Adult/Adult business professionals are visiting these sites and listening to these podcasts
The Verge: Tech journal / Review
Could be a very good source for advertising because it hits our target market outside of the standard connection points.
Real tree:
Being a primarily outdoors/hunting brand, Real Tree is a company that seeks out customers within the target market of Nomadik but from a different perspective than Nomadik has sought out.
Youtube Reviewers: Small scale
NampaHiker
Hiker trash Video
Ggsipaper
Pinterest
Facebook
Youtube
Instagram
QR: Gives the user a product list for the box and explains each product's uses.
Explain ways each product can help the customer get outside and experience nature.
Ex: Listing the several different ways a Speaqua can be used
It's a waterproof speaker that easily attaches to surfboards, kayaks, paddle boards, or any flat surface.
Partnering with charities and giving back to the community
