The "bread and butter" is the one aspect of what you do that makes your endeavor viable. Today we turn the spotlight on the bread and butter of Age-Reversal Coaching!

1. The Bread and Butter of Coaching
I’m Austin Grady
Master Coach for Age-Reversal Coach
Certification
Welcome to the Seminar!

2. The term “Bread and Butter”
…relates to someone’s livelihood, what they do to earn a living or
have food to eat. Often the bread and butter is the one aspect of
what we do that makes everything else viable.
“I worked as a bartender for a year, and it was the tips that
were my bread and butter.”

3. Today we will talk about the
“Bread and Butter” of Age-Reversal
Coaching

4. Marketing is…
NOT Your Bread and
Butter…

5. Your Knowledge is
NOT Your Bread and Butter…

6. Successful Clients
NOT Your Bread and Butter…

7. In Age-Reversal Coaching…
Your Bread and
Butter
is
Raving Fan Clients

8. What is a Raving Fan Client?
1. A Brand Advocate
2. An Un-Solicited Testimonial
3. Validation for Your Coaching
4. Channel for exposure
5. Positive Reinforcement for Being a Coach.

9. Question
How do I create Raving Fan
Clients?
Answer
…Begin with the end in mind.
Coaches help the client begin with a very clear picture of their goals
The coach begins with the intention of having this client become raving
Fan

10. To Create Raving Fans..
Anticipate their needs
Give them choices
Exceed their expectations
Ask if they want feedback
Focus on what they do
“right”
Mirror their Magnificence

11. Be A “Quality Experience”
The experience of the client is
the single most important thing
for a coach to focus on.
Monitoring the client’s
experience of the process will
generate opportunities for the
coaching that makes a huge
difference that can easily be
missed.
Monitoring experience indicates
when there is a Spiritual or
Mental roadblock slowing
progress.

12. Sharing vs. Selling
Access to your affiliate programs, tools,
products, network marketing is shared not
sold.
Consider the experience of getting access to
insider information …
Consider the experience of someone trying to
sell you something.

13. Give More Than Required
-
-
E-cards
Mail notes
Summary Session Notes
Progress Reports
Bonus Session Opportunities
Open Call Hours
Laser Coaching sessions
E-mail Coaching

14. Branded Fans Raving About
Their Results
Your Coaching
Their Quality Experiences
Your Over-Delivery
Their New Life
Your Empowering Friendship

15. Your ProductBranded Raving Fan
Clients!
1. Your Client Base Wants You to be Successful
2. Your Marketing is energized with “Raving Fan
Client” stories
3. Your Coaching moves to a higher level of
Focus, Faith and Action
4. Your Brand shifts from being what you Stand
for to what you are Known for .

16. Your Personalized Strategy for
Creating Branded Raving Fan Clients
is built directly into the curriculum for
Age-Reversal Coach
Certification
Are You wondering how?

17. Remember The Bartender?
She smiles at everyone who comes in.
She asks what they want and how they
want it
She is friendly, offers suggestions from
the appetizer menu without being pushy
Engages in conversation
Is a great listener who really listens
Is completely non-judgmental
Checks to see if she can serve anything
else
Smiles when she says goodbye
Is sincere when she says
“Hopes you come back soon!”

18. The Certification Curriculum
1. Vision for the Second Half of Your Life
2. Age-Reversal Lifestyle – Accent on benefits
3. Age-Reversal Vehicle - Mind Body Spirit – Health*Relationships*
Work*Finance
4. Customizing Nutrition – Needs of cells
5. Youth Enhancing Relationships
6. Work as Contribution with Passion
7. Reducing Financial Stress through managing for the Second half of
life economy.
8. Holistic Detox
9. Magnificence Factor
10. Coaching Labs
11. Mindset Preparation
12. Brand Positioning and Business Plan