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The Science of Engaging Content
Liz Wolstenholme Head of Brand Strategy @Lizwol1
2. 2
‘We are as a species addicted to story’
Jonathan Gottshall
6. ©WEBER SHANDWICK 2012 All rights reserved
Anthropology
Dr Grant
McCracken
Neuroscience
Dr Thomas Zoëga
Ramsøy
Three world-
renowned
experts
33. 33
The Five Engagement Principles
#1 Never turn up empty-handed
#2 Strut your stuff
#3 Keep them guessing
#4 Always mood-date
#5 Introduce the family