Ken Chen of EM Marketing and Sudha Jamthe of PayPal discuss social media marketing trends and share examples from companies that do it well.

1. Social Media Marketing for Bill Fanning’s Class Ken Chen EM Marketing June 10, 2011

3. Introduction – Ken Chen 1990 Atlas Computers Learning Years MBA Engineering 1995

4. Introduction – Ken Chen 1990 2000 Atlas Computers Learning Years MBA Engineering 1995 Corporate Years

5. Introduction – Ken Chen 1990 2000 Atlas Computers Learning Years MBA Engineering 1995 Corporate Years 2004 Start-Up Years

6. Social Media Strategy & Marketing 2004 - Today

7. What is Social Media? SM Marketing? Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content. Source: McCann Universal Wave 3 Study Effective Social Marketing is the use of Social Media to listen and respond to your customers

9. Why Social Media is Important Source: espresso, http://brandinfiltration.com

10. Why Social Media is Important Source: espresso, http://brandinfiltration.com http://www.ideagitalmarketing.com/facebook-penetration-by-countries-january-2011.html

11. Why Social Media is Important Facebook has become more popular than Google Source: Small Business Labs Exploding Growth of Social Networks

12. Why Social Media is Important Power to the Consumer Source: Nielsen Global Consumer Study April 2009 90% of consumers trust recommendations from people they know

13. Why Social Media is Important The Demise of Advertising? Consumers know how to block out advertising

17. CORPORATE Social Media SERVES MANY STAKEHOLDERS

19. EXAMPLE 2: social monitoring & FEEDBACK Monitor social channels for feedback on products

20. EXAMPLE 3: INNOVATE WITH CUSTOMERS Engage with customers to lead innovations

21. Example 4: Brand Communication via Facebook Campaigns on Facebook Fan Page

24. APPENDIX

27. Example: Hertz Rental Car’s Response Companies don’t really own their brand anymore…and some still don’t get it.