Learn strategies for ensuring regulatory and legal compliance in using mobile and social media for brand promotion.

1. 1
Brand Promotion in the Digital Age: Regulatory and Legal
Compliance in the Mobile Device and Social Media World
Presenter
Kristi A. Davidson
Follow us :
Learn Ways to Navigate the Tough Online Marketing Waters and Identify Ways to Use
Emerging Advertising Mediums to Attract Consumers Without Breaking the Law!

2. 2
Baseline
1. What is an ad?
2. What is a false or deceptive ad?
3. Who is a reasonable consumer?
4. What is claims substantiation?
5. In what venues/by whom may a false
advertiser be pursued?

3. 3
Truth in Advertising
 An ad is “false” or “deceptive” if:
– It contains a statement or omits information
that is likely to mislead consumers acting
reasonably under the circumstances and is
material (important) to a consumer’s buying
decision
 FTC Policy Statement on Deception,
http://www.ftc.gov/public-
statements/1983/10/ftc-policy-statement-
deception)

4. 4
Two forms of deception
 Content
 Format

5. 5
To see the complete presentation check the
below link:
https://www.audiosolutionz.com/cpg-retail/brand-promotion.html