Blogs para Salud Pública

Agenda

• Experiencia de los estudiantes trabajando
en un Blog.
• Discutir lo que debe ser un Blog y sus
connotaciones en la Salud Pública.
• Relacionar y contrastar las herramientas
sociales hasta el momento.

Blogs

• CommonCraft:
http://www.commoncraft.com/video/blogs
– Blogs are changing the idea of news in the
21st century
– Blogs are organized
– An important role of blogs is bringing like-
minded people together
– Blogs facilitate conversation and networking

What Are Blogs?
• Comes from “web-log”
• Single page websites featuring
written entries
• Can have links to other web pages
• Reverse chronological order
• Blogosphere
• Personalized Publishing

Blogs

• Web publishing tool
• Typically a single owner
• Utilized to convey information and
express opinions
• Diary like – monthly calendar indicating
days with entries
• Comments usually encouraged
• Blogroll – links to related blogs

Blogs y Microblogging

Blogs. ¿Qué significa esa palabra?

Web (red) Weblog
Blog
Diario de
Log (diario) la web


Blogs. Glosario

• Bitácora (blog)
• Bloguero (blogger)
• Bloguear
• Blogosfera
• Entrada (post)
• Comentarios (comments)
• Borrador (draft)
• Plantilla (template)
• Blogrolling
• Enlace permanente (permanent link)
• Etiquetas (tag)

Más información:
• http://blogsaldehuela.wordpress.com/glosario/
• http://www.socialsignal.com/system/files/Social%20Signal%20-
%20Web%202%20glossary.pdf


Blogs. Definición

En español también
denominado bitácora:
• Periódicamente actualizado.

• Recopila cronológicamente
textos o artículos de uno o
varios autores, apareciendo
primero el más reciente.

• El autor conserva siempre la
libertad de dejar publicado lo
que crea pertinente.

What Does it Do?
• Many different types
(photoblog, videoblog…etc… )
• Social networking sites
• Post entries – can be an online journal, or for
specific topics
• Way of communicating with friends, and
people in the network
• Some companies use it to communicate
cross-departmentally

How does it work?

• Simple Concept, Easy Interface
• Web applications with external
database: WordPress, Drupal
• Hosted Solutions: Blogger, MySpace
• Corporate blogging encouraged on
open platforms: IBM employees use
Movable Type, WordPress, and many
others


Blogs. Características (I)

• Actualización

• Organización

• Conversación

ENTRADA / POST



• Actualización
TEMÁTICA
• Organización

• Conversación
CRONOLÓGICA



• Actualización

• Organización

• Conversación


Blogs. Características (II)

• Simplificación

• Distribución

• Altamente
temáticos


Blogs. Tipología

• Blogs personales
• Blogs temáticos
• Fotoblogs / Fotolog
• Videoblogs
• Audioblogs (Podcasting)
• Edublogs
• Blogs corporativos /
institucionales


Blogs. Tipología. Blog personal

Primun non nocere

Rafa Bravo

http://rafabravo.wordpress.com/


Blogs. Tipología. Blog temático

Pediatría basada en
pruebas

http://www.pediatriabasadaenpruebas.com/


Blogs. Tipología. Fotoblog

Clouds

http://www.fotolog.com/_clouds_/


Blogs. Tipología. Videoblogs

Videoblog de
Ciencia

http://videoblogciencia.blogspot.com/


Blogs. Tipología. Audioblogs (podcasting)

Portal Mayores.
Podcast

http://www.imsersomayores.csic.es/documentacion/multimedia/podcast/index.html

Más información ¿Qué es un podcast?http://www.youtube.com/watch?v=fhEYbVocd98


Blogs. Tipología. Edublogs

Taller de Edublogs

http://edublog.lacoctelera.net/

Blogs de Profes. Aulablog.com: http://aulablog.com/edublogs/


Blogs. Tipología. Corporativos / Institucionales

Blog de la
Comunicación en
Salud del Clínic

http://blog.hospitalclinic.org/es


Blogs. Tipología. Corporativos / Institucionales

Blog. Plan de Calidad
del Sistema Nacional
de Salud

http://blog.plandecalidadsns.es/


Estructura de un blog


CABECERA


CABECERA

ENTRADA / POST


CABECERA

ENTRADA / POST

COMENTARIOS


CABECERA

ENTRADA / POST

COMENTARIOS

CLASIFICACIÓN POST


CABECERA

ENTRADA / POST

COMENTARIOS

CLASIFICACIÓN POST

ENLACE PERMANENTE


CABECERA

ENTRADA / POST

COMENTARIOS

CLASIFICACIÓN POST

ENLACE PERMANENTE

BLOGROLLING


CABECERA

ENTRADA / POST

COMENTARIOS

CLASIFICACIÓN POST

ENLACE PERMANENTE

BLOGROLLING

SINDICACIÓN (RSS)

Example of a blog page: notice the entries take up most of the
page, but the left hand margin shows links to other sites.

Howstuffworks Blogging
http://computer.howstuffworks.com/blog1.htm

A list of “tags” each of
which is linked to
bloggers posting on a
given topic.

The IBM “Blogroll”
http://domino.research.ibm.com/ibmcom/planetibm.
nsf/pages/bytag.html?Open&tag=blogging

IBM “Global Innovation Outlook” Blog Links to other
http://gio.typepad.com/ newsfeeds,
Today’s entry
blogs, sites


¿Cómo crear un blog?

A través de herramientas gratuitas de creación de
blogs. Existen dos tipos:

• Herramientas on-line gratuitas (son sencillas, no es
necesario instalar ningún programa; pero menos
flexibilidad). Ejemplos: Blogger, LiveJournal, La
Coctelera, Blogia, Bitacorae, Wordpress.

• Herramientas alojadas en un sitio web (más
flexibilidad y creatividad, pero más complejas de
manejar, además de la necesidad de tener alojamiento
web con capacidad para generar base de datos).
Ejemplos: Wordpress, MovableType.


PASOS PARA CREAR UN BLOG EN BLOGGER:
• Crearse una cuenta en Google. Lo más fácil es
crearse una cuenta de correo-e con GMAIL.


2.Acceder a la página principal de Blogger
(http://www.blogger.com) y acceder con
el usuario y contraseña de GMAIL.


3.Rellenar los datos: Nombre que se va a
mostrar cuando se creen entradas o posts.
4.Aceptar las condiciones del Servicio


5.Elegir un título para el Blog
6.Elegir una dirección web para el Blog
(comprobar la disponibilidad)


7.Elegir una Plantilla.


8.Se ha creado el blog!!!!
9.Aparecen dos enlaces
a. Empezar a publicar
b. Opciones avanzadas de configuración


9.b. Opciones avanzadas de configuración:

• Configurar un dominio personalizado: Crea
un dominio personalizado para tu blog o usa
uno que ya tengas.

• Herramienta de importación de blog:
Importa un blog de Blogger existente a este.


9.a. Empezar a publicar:

Blogs ¿Qué blogs puedo consultar?

Enlaces con recopilación de blogs:
– http://delicious.com/guiasalud/blogs
– http://www.netvibes.com/ernestobarrera#BLOGs
– http://www.infodoctor.org/rss/bitacoras.php
– http://www.opinionras.com/index.php?q=node/309

Enterprise 2.0 – CEO Blog

Topics
• Health and wellness
•Community Outreach
•Smoking Cessation
•Medical Innovation

Ejemplos

• Clinical Education
Clinical Case and Images
• CEO Blogs
RunningAHospital.blogspot.com
• Physician experience blogs
◦ Kevin MD
• Health IT blogs
Healthcare IT Guy

Health Care Blogs – Patients

Health Care Blogs - Physicians

Different from existing technology?

Advantages Disadvantages

• Collaboration & hierarchical • Easy access to information
“tagging” structure about people, privacy concerns
• Community formation, two-way • Leaking of internal corporate
connection information might have very
damaging results for business
• More personalized than operations
marketing
• While “tagging” and additional
• Low cost or free in many cases, meta-data help structure the
no training required data (e.g. for data mining), it is
• Faster communication than still largely unstructured
traditional methods

Why Blog?
• Inexpensive, non-techie, easy/quick to • Expand services to those across your
launch organization
• Capture, annotate information • Increase productivity and info exchange
through better time management and
– Indicate document relevancy, provide resource allocation
taxonomy, create info relationships
• Seamless access via internal network
– Make info visible that would
– Read the website, receive RSS feeds or
otherwise be overlooked updates through email
– Document management tool, from • Promote internal marketing for
micro to macro individual, group/dept. and/team
(personal, departmental, organization initiatives, projects (long and short term)
al)
• Content is searchable, browsable, archived
• Excellent adjunct/alternative to email and users can comment
overload – Alternative to vast, impenetrable file folders
– Leverage your research and ability to of emails
disseminate it – valuable database is created and expanded
continuously
• Create and promote key relationships – Inexpensive, practical KM system that does
within and across departments, groups not require lots of $
and services

More Reasons Why You Should Blog

• Identify and target your users • Branding/marketing vehicle for your
• Provide channels of information library – good PR
– Choice/selection in data stream – Offers tangible, ongoing
– From the general to the documentation of work product
granular, your readers can – Justify
choose if you offer them a range resources, staffing, additional
of content services
• Supplementing info/data/resources • Where is that report, news
from websites, e-newsletters, paid article, survey, training manual?
subscription services, online – Promote, maximize internal
databases collaboration, knowledge base
• Aggregate your current publishing management of resources, tasks
formats and projects
– Intranet • Real time publishing
– Portal – Direct, no intermediary req’d
– Websites • You are the expert
– Handouts/brochures – Blogging will focus and expand
– Power Points upon your skills
– Emails – Level the playing field…minimize
barriers and increase
– Newsletters visibility, communications, integra
tion of resources

Blogging Essentials
benefits, people, time, cost
• Is a blog the app you should choose • Obtain stakeholder buy-in
– Who are you trying to serve, and why • Demo the service, request
• Needs assessment suggestions, comments and input
– Have a specific goal, review progress • Respond quickly by adapting the blog
and assess value to incorporate additional data
• Who is responsible for – narrow or expand content and
maintenance/updating specifications
• Blogs can be “back-office” or front and • Is one blog sufficient, or do you need
center multiple blogs?
– Determine scope…or niche • Address usability, functionality, value
• Establishing and populating the blog(s) for time spent
with content • Stay on message…focus, focus, focus
– review resource options with key – readers have limited time
members of departments, practice • Verify, vet, validate content
groups or areas whom you wish to serve.
– choose your source materials very
carefully

What to Blog About?
Share the Knowledge
• new or ongoing projects – close the loop
• new services, or current ones that require better promotion/info dissemination
• KM initiatives
– Evaluation, design, implementation, roll-out, testing
• Tasks – group/departmental
– Organizational tool, management tool
• Password database, subscription database, calendar of events
• training
• presentations
• topical/subject specific research
• practice development
• clients
• virtual reference, electronic services, cataloging
• from topics specific or broad, it is up to you!

What Does Blogging Involve:
Got Content!
• Assignment: monitor, track, locate (through all avenues
available…fee and free)… find needle in haystack and make it
look easy!
• validate, verify, analyze
• review, edit, append info as req’d (PDF, Word docs, Excel,
graphics, audio, video)
• seek feedback, comments, contributions
• publish, disseminate, update (the updating part is the real
kicker)…commitment is key!
• don’t start what you can’t continue – Feed the Blog!
• time management is essential

Benefits
• Blogs are more personal, IBM viewers are more
comfortable with the information they receive from
employees and feel it is more reliable and personal.

• Used INTERNALLY to enhance the communication and
culture in corporation
• Used EXTERNALLY for marketing, branding or PR

Risk/Cost
• information released is
not filtered before posting • loss of employment or other
potential leak out of consequences when there’s
company secrets, get a violation of info posted on
company is legal issues company websites
and give company wrong
image

Estudiante de Medicina Bloguero
• BertalanMeskó, MD
graduated from the
University of
Debrecen, Medical
School and Health
Science Center in
2009 and started
PhD in the field of
personalized
genomics.

• Su vida cambio luego de utilizar WordPress.

Referencias
• BertalanMesko. Medicine 2.0 with the eye of a medical student
blogger. http://www.slideshare.net/NCurse/medicine-20-with-the-
eye-of-a-medical-student-blogger-presentation
• CommonCraft. Blogs. http://www.commoncraft.com/video/blogs
• Gobierno de Aragon. CursoAplicaciones de la Web 2.0. Web social
ySalud.
• IBM: Case Analysis. Blogs
• John Sharp. Digital Customer in Health Care.
http://www.slideshare.net/JohnSharp/digital-customer-in-health-
care-1198211
• Sabrina I. Pacifici. Corporate Blogging. www.bespacific.com

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