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Publicity Stunts “When Done Right, It’s a Remarkable Feature” Mobile Media Flyer Distribution Costumed Characters Brand Ambassadors Bi-lingual Staff Presented by Attack! Event Staffing, Field Support & Guerrilla Services www.attackmarketing.net
How Publicity Stunts Work? When Done Right, It’s a Remarkable Feature Attack! creates and stages stunts that speak to your brand’s vision while attracting the right media attention. From the drawing board to post-event reporting, Attack! has the experience to ensure valuable stunt execution for your brand. CoSometimes an over-sized, furry character is just what the doctor orderedstumed Characters
The Westin Hotel:  Zen Garden Challenge Promote the rejuvenating and renewing experiences of a Westin Hotel stay. Winning Strategy A local Zen artist designed a 70 ft x 70 ft garden in Union Square.  City-goers watched the artist work while friendly staff answered questions and distributed brochures on the Zen Master, the Zen Garden and The Westin’s revamped décor.   Highlights ,[object Object]
  Staffing
  Event Logistics
FlyeringResults ,[object Object]
  Over 3,000 fliers distributed
  Overall campaign included more than 2,754 media placements,[object Object]
Virgin Atlantic: Premium Coffee Experience Challenge Virgin Atlantic needed to create buzz around the launch of their new Premium Economy class. Winning Strategy Over five days in Manhattan, trained Brand Ambassadors engaged with consumers in target business locations. Uniformed teams offered complimentary premium coffee enhanced with syrup flavors to bring the product position, “a lot more for a little more,” to life. Highlights ,[object Object]
  Jet-Pack Coffee Packs
  Publicity Stunts

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Out-Of-Home Guerrilla Marketing Strategies: Publicity stunts

  • 1. Publicity Stunts “When Done Right, It’s a Remarkable Feature” Mobile Media Flyer Distribution Costumed Characters Brand Ambassadors Bi-lingual Staff Presented by Attack! Event Staffing, Field Support & Guerrilla Services www.attackmarketing.net
  • 2. How Publicity Stunts Work? When Done Right, It’s a Remarkable Feature Attack! creates and stages stunts that speak to your brand’s vision while attracting the right media attention. From the drawing board to post-event reporting, Attack! has the experience to ensure valuable stunt execution for your brand. CoSometimes an over-sized, furry character is just what the doctor orderedstumed Characters
  • 3.
  • 5. Event Logistics
  • 6.
  • 7. Over 3,000 fliers distributed
  • 8.
  • 9.
  • 10. Jet-Pack Coffee Packs
  • 11. Publicity Stunts
  • 12. Guerrilla Marketing Projections
  • 13.
  • 14. Distributed 3,000 mint tins to target market
  • 15.
  • 16. Project Management
  • 19.
  • 20. 5000 flyers distributed
  • 21.
  • 22. Consumer data collection
  • 23. Photographers/ green screen experts
  • 24. Brand ambassadors
  • 25. Sampling/Personalized premiumsResults To view a video of the event, please visit: http://www.attackmarketing.net/attack-eatingright.php
  • 26.
  • 27. Professional event emcees
  • 28. Special performance by The Roots
  • 29. Multiple celebrity appearances
  • 30.
  • 31. Publicity stunt
  • 32. Client satisfaction with team’s execution
  • 33.
  • 34. Thank You! Contact us for more information on Publicity Stunts Jeffrey Lee Office: 323-454-4472 ext: 231 Email: jefffrey@attackmarketing.net www.attackmarketing.net

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