1. Formation à la vente

2. Confidential
Le marché de la
téléphonie

3. OS MARKET SHARE – Sales Volume (%)
50
47.5
45
43.1
41.8
40
38.7
36.6 36
35 35.4
33.4
32.5 32
30 30.7
28.2
27.1
26
25 24.9 24.4
22.3
21.6 21
20 20.7 20.2 20.7
19.9
18.1 18.5 18
17.2 17.2 17.2 17.3 17.6
16.2 16.6
16 16.3
15.3 15.8
15.5
15 14.8 15.1 15.1
13.9 13.8 14.3 14.2 13.7 13.9
13.3 12.8 13.4 12.8 12.9
12.1 11.6 11.7
11.3 11.3
10 10.4
9.3 9.6 9.3
7.5 7.7
6.4
5
3.2 2.8 2.8 2.9 2.7 2.7
2.3 2.5 2.5 2.4 2.2 2.3 2
1 1 1 1 1 1 1 1 1 1 1 0.4
0 0.2
jul-10 aug-10 sept-10 oct-10 nov-10 déc-10 janv-11 févr-11 mars-11 avr-11 mai-11 juin-11 july-11
windows mobile symbian Palm IOS RIM Android Bada
Market Indicator –April 2011– MU France

4. MARKET SHARE – Android Smartphones only – Sales Volume (%)
70
63.1
60
57.4 58.3
56.3
50 49.3
47.1
43.9
40
38.6 38.9
35.3 36.1
33.8 34.3
30
28.3 28.7 28.6
26.8 27.1
25.8 25.4 25.8
24.3
23.2
22 21.7 21.6
20 20.6
19.4
18.1 17.8 17.6
17.1 17.1
14.5 14.7
11.9 12.7
11.3 11.2 10.4
10 9.2
7.7 7.5
6.6 5.8 6.1
5.4 5.5 5
4.9 4.7 4.9 4.7
4.4 3.7 4.5 3.8
3.2
2.9 2.4 3.1 3.2
2.5 2.8 2.6
2.5
2 2 2 1.5 1.5 2 2 2 2.2 2.2
0 1 1 1 1
0 0 0 0 0 0 0 0 0
jul-10 aug-10 sept-10 oct-10 nov-10 déc-10 janv-11 févr-11 mars-11 avr-11 mai-11 juin-11 july-11
Samsung SEMC HTC Motorola LG ACER HUAWEI
Market Indicator –April 2011– MU France

5. Ce qu’il faut savoir sur
Android

6. Qu’est ce que c’est Androïd ?
Android: Système d‟exploitation ouvert, conçu pour des
smartphones et développé par Google.
Ouvert = accessible aux constructeurs et aux développeurs
d‟applications.
350 000 applications disponibles sur Android Market*
La meilleure navigation sur internet mobile conçue par le
leader d‟Internet
Tous les services google :
Gmail, Maps, Youtube, Gtalk, Picasa…
*Source : Androlib - Juillet 2010

7. La meilleure expérience utilisateur
RAPIDE OUVERT
LUDIQUE Des applications
Navigation internet variées et en
optimale quantité
Multi-tâches
EVOLUTIF
Androïd améliore l‟OS à
chaque nouvelle version

8. Confidential Androïd évolue
2.2: Froyo:
-rapidité
-support du flash
1.6: Donut
2.3:
Gingerbread
1.0
2.0/2.1: Eclair:
-emails pro
-Google navigation
1.5: Cupcake -HTML5 Support
- Synchronisation avec Outlook
possible uniquement via une
application

9. the most smartphones

10. Design
THE LEADERS
SMARTPHONE + ENTERTAINMENT

13. THE XPERIA COMPACT TOUCH & TEXTING

14. Xperia Mini
One-hand touch
Super easy to use
More dynamic curves
and morphing surfaces
Mineral glass multi touch display
HD720p video recording and DLNA®
Super vivid and bright 3“
Reality Display with Mobile BRAVIA® Engine
Latest Android for smartphones
All smartphone fundamentals
Xperia™ Compact | Smultron

15. Specifications
Position in Portfolio Display experience Audio experience Connectivity
• Xperia™ Mini • Reality Display featuring Mobile • Built-in 3.5mm headset connector • Tri-band HSPA/Quad-Band EDGE
Bravia engine with clear black • Mono speakers • WiFi 802.11 b/g/n & dlna®
• 3.0” HVGA (480 x 320) with 16M • X.Loud audio enhancement • aGPS for geo-tagging and LBS
colors • Stereo audio recording • Bluetooth® 2.1 (BT stereo A2DP)
• Capacitive multi-touch • Noise suppression • MicroUSB OTG
• Scratch-resistant mineral glass
Imaging & video Services & Applications Kit Content**
• 5 MP AF • Timescape™ • 1200 mAh removable battery
• 16x Digital Zoom • Mediascape • USB cable
• Flash/Pulsed LED • Google Mobile Suite & Android • Stereo Headset
• Sony Ericsson camera UI Marketplace* • User Guide
• Face Recognition & Tracking in • SONY Qriocity video service & • 2GB SD card with e-manual, pre-
video recording PlayNow™ arena content & apps* loaded PC suite & SONY MediaGo™
• Auto Focus (AF) with continuous AF
in video mode
• Front-facing camera for snapshots
and video-chat
Dimensions & Weight
Length
Design 88
Thinness 16
• Unique compact one-hand design
• Precision seamless glass front • Weight 97g
• Human curvature Width 52
Back *depending on local availability ** kit content may vary for different markets or channels

17. Xperia Mini Pro
Best in class
More dynamic curves keyboard
and morphing surfaces
Mineral glass multi touch display
HD720p video recording and DNLA®
Super vivid and bright 3“
Reality Display with Mobile BRAVIA® Engine
Latest Android for Smartphones
All smartphone fundamentals
Xperia™ Compact | Mango

18. Specifications
Position in Portfolio Display experience Audio experience Connectivity
• Xperia™ Mini • Reality Display featuring Mobile • Built-in 3.5mm headset connector • Tri-band HSPA/Quad-Band EDGE
Bravia engine with clear black • Mono speakers • WiFi 802.11 b/g/n & dlna®
• 3.0” HVGA (480 x 320) with 16M • X.Loud audio enhancement • aGPS for geo-tagging and LBS
colors • Stereo audio recording • Bluetooth® 2.1 (BT stereo A2DP)
• Capacitive multi-touch • MicroUSB OTG
• Scratch-resistant mineral glass
Imaging & video Services & Applications Kit Content**
• 5 MP AF • Timescape™ • 1200 mAh removable battery
• 16x Digital Zoom • Mediascape • USB cable
• Flash/Pulsed LED • Google Mobile Suite & Android • Stereo Headset
• Sony Ericsson camera UI Marketplace* • User Guide
• Face Recognition & Tracking in • SONY Qriocity video service & • 2GB SD card with e-manual, pre-
video recording PlayNow™ arena content & apps* loaded PC suite & SONY MediaGo™
• Auto Focus (AF) with continuous AF • Smart slider
in video mode • Text to action
• Front-facing camera for snapshots
and video-chat
Dimensions & Weight
Length
Design 92
Thinness 18
• Great 4x11 QWERTY keyboard
• Precision seamless glass front • Weight TBI
• Human curvature Width 53
Back *depending on local availability ** kit content may vary for different markets or channels

20. THE XPERIA COMPACT TOUCH & TEXTING

21. Enregistrez en HD
Reality Display
Visualisez vos vidéos sur votre TV

22. Specifications
Position in Portfolio Display experience Audio experience Connectivity
• Xperia™ Performance • Reality Display with Mobile Bravia • Built-in 3.5mm audio connector • Tri-band HSPA/Quad-Band EDGE
engine • Stereo speakers • WiFi 11 b/g & DLNA®
• 3.7” FWVGA (854pixel x 480pixel) • Stereo audio recording • aGPS for geo-tagging and LBS
with 16M colors • Noise suppression • Bluetooth® 2.1 (BT stereo A2DP)
• Capacitive multi-touch • MicroUSB OTG
• Scratch-resistant mineral glass • HDMI (type D)
Imaging & video Services & Applications Kit Content**
• 8 MP AF with Exmor • Timescape™ • 1500 mAh removable battery
• 16x Digital Zoom • Mediascape • USB charger and cable
• HDMI-out • Pre-installed specific apps like • 8GB SD card
• HD Video recording (720p/30fps) Friends app, IM, Picasa … • Stereo Headset
with stereo audio recording • SE TrackID™ • User Guide
• Pulsed LED • Google Mobile Suite & Android
• Face Recognition & Tracking in Marketplace*
video recording • SONY Qriocity video service &
• Continuous AF in video mode PlayNow™
• Front facing camera for snapshots
and video chat Dimensions & Weight
Length
Design 116
Thinness 13
• Iconic design, evolution of Vivaz‟s
human curvature design language. • Weight 126g
Width 57
Back

23. RTL 2011w13

24. Xperia Kyno V
3D Sweep panorama
Sweep panorama
Multi-angle
3D view 3D view
Swing the phone left Connect through HDMI
and right to view multi and see it in 3D
angle photos in 3D-feel!
*3D Sweep Panorama technology from Sony.
Viewing of 3D images requires a 3D TV.
Pls refer to live sample to see correct version of the white color
Xperia™ Performance | Haida

27. THE XPERIA COMPACT TOUCH & TEXTING
Écran 4,2’’
Multipoints

28. THE XPERIA COMPACT TOUCH & TEXTING

30. Specifications
Position in Portfolio Display experience Audio experience Connectivity
• Xperia™ Premium • 4.2” FWVGA (854x480) Capacitive • Built-in 3.5mm headset connector • Tri-band HSPA/Quad-Band EDGE
display (with adaptor) • WiFi 802.11 b/g
• Super vivid display featuring Mobile • Noise suppression • aGPS
Bravia engine • Stereo audio recording support • BT 2.1 (A2DP)
• Capacitive multi-touch • MicroUSB OTG (TBD)
• Scratch resistant mineral glass • DLNA® certified
• 16 Million display color • HDMI (type D)
Kit Content**
Imaging & video Services & Applications • 1500 mA user removable battery
• 8.1 MP AF with Exmor R • Plug-in support via Timescape™ • USB cable
• x16 Digital Zoom • Application storefront w/Mediascape • Stereo Headset
• HD Video recording (720p/30fps) w • Desktop widget support • User Guide A7
stereo audio recording support • Google Mobile Suite & Android • Charger
• Pulsed LED Marketplace*
• Face Recognition & Tracking in • SONY Qriocity video service &
video recording PlayNow™ arena content & apps*
Dimensions & Weight
Length
Design 125
Thinness 8,7-10,9 (curves)
• Ultra-slim curvature design
• Weight TBI
Width 62,5
Back

31. Arc S
3D Sweep panorama
3D view
Connect through HDMI
and see it in 3D
Xperia™ Premium | Ayame

32. White

34. And developers have embraced the new platform

35. Xperia Ray
Sleek and irresistibly elegant
9,6 mm slim
Premium metal frame
Clear black front with
no-air-gap display
Xperia™ Compact | Urushi

36. Xperia Ray
Fantastic feel with
Sleek Elegance
premium materials
9,6 mm slim
Reality Display with Mobile BRAVIA® Engine Clear
black front
8.1 MP Camera with Exmor R™ for mobile
3D Sweep Panorama images
Latest Android for Smartphones
All smartphone fundamentals
Xperia™ Compact | Urushi

37. Xperia Ray
Champagne Black Pink
Please note that these colors are not yet confirmed as final
Xperia™ Compact | Urushi

38. Xperia Ray– specifications
Position in Portfolio Display experience Audio experience Connectivity
• Xperia™ Compact • Clear black front and Reality Display • Built-in 3.5mm headset connector • Tri-band HSPA/Quad-Band EDGE
with Mobile BRAVIA® Engine • Mono speakers • WiFi 802.11 b/g/n
• 3.3” FWVGA with 16M colors • Stereo audio recording • DLNA®
• Capacitive multi-touch • Dual mic • aGPS for geo-tagging and LBS
• xLOUD™ • Bluetooth® 2.1 (BT stereo A2DP)
• MicroUSB
Imaging & video Services & Applications Kit Content**
• 8.1 MP AF with Exmor R™ • Easy power management • 1500 mAh battery
for mobile • Timescape™ • Charger
• Torch LED • Google Mobile Suite & Android • USB cable
• Sony Ericsson camera UI Marketplace* • Stereo Headset
• Face detection & Tracking in video • Qriocity and PlayNow™ arena • User Guide
recording content & apps* TBD • 4GB SD card with e-manual, pre-loaded
Design • Auto Focus (AF) with continuous AF PC suite & SONY MediaGo™
• Compact slim design in video mode
• Real metal part, Premium design. • Front-facing camera(VGA) for
• Cool and stylish full black front panel snapshots and video-chat
design
Dimensions & Weight
Length
111
Thinness 9.6
• Weight 100g Width 53
*depending on local availability ** kit content may vary for different markets or channels
Xperia™ Compact | Urushi

39. Campagne Xperia Ray
Presse féminine et web
2.5 Millions €
Cible femmes 25-49 ans
Octobre

40. Xperia Active
LE SMARTPHONE ANDROID
ULTRA RESISTANT
Xperia™ compact | Satsuma

41. Xperia Active
Dustproof and water Your personal trainer and entertainer
restistant (IPx7) Pre-installed sports app„s
Mineral glass and wet Barometer
finger tracking
Compass
Exchangable covers to
ANT+
match every day of the week.
Great entertainment
HD720p Video recording
Reality Display with Mobile
BRAVIA® Engine
5 MP AF Camera with photoflash
Latest Android for smartphone
All smartphone fundamentals
Xperia™ compact | Satsuma

42. Xperia Active
Your personal trainer, tougher than the rest!
ANT+
Barometer
Compass and
navigation services
Pre-installed sports app„s
Xperia™ compact | Satsuma

43. Xperia Active– specifications
Position in Portfolio Display experience Audio experience Connectivity
• First true smartphone for an active • Reality Display with Mobile • Built-in 3.5mm headset connector • Tri-band HSPA/Quad-Band EDGE
lifestyle BRAVIA® engine • Mono speakers • WiFi 802.11 b/g/n & dlna®
• Xperia™ compact • No air-gap display • Dual mic • aGPS for geo-tagging and LBS
• 3.0” HVGA with 16M colors • Stereo audio recording • Bluetooth® 2.1 (BT stereo A2DP)
• Capacitive multi-touch • Noise suppression • MicroUSB
• Optimized for wet finger tracking • xLOUD™ Audio Enhancement • ANT+
• Pressure sensor
Imaging & video Services & Applications
• 5 MP AF with flash LED • Sport applications (TBD) Kit Content**
• 16x digital zoom • Timescape™ • 1200 mAh removable battery
• HD Video recording (720/30fps) with • Google Mobile Suite & Android • USB cable
stereo audio recording. Marketplace* • User Guide
• Face Recognition & Tracking in • SONY Qriocity video service & • 2 GB SD card with e-manual, pre-
video recording PlayNow™ arena content & apps* loaded PC suite & SONY MediaGo™
Design • Auto Focus (AF) with continuous AF TBD • Strap
• Premium outdoor design. in video mode • Sport Stereo Headset
• Optimized for a sporty lifestyle. • 3D Sweep Panorama • Changeable cover
• Perfect size for your pocket or your arm • Arm case
• Compact slim one-hand design
• For every moment - Changeable covers Dimensions & Weight
Length
92
Thinness 16
• Weight 100g
Width 56
*depending on local availability ** kit content may vary for different markets or channels
Xperia™ compact | Satsuma

44. Xperia Live with Walkman
The first
Walkman™
smartphone
Essentials | Coconut

45. Xperia Live with Walkman
Sophisticated
Walkman™ Design Capture and share
• Creating premium feeling by • 5 MP AF camera
combining dynamic curves • HD 720p
with high gloss finishing
and mineral glass on the top
Lively Walkman™ UX Music x Online
• Stereo speakers and headset • Like your music
• Dedicated Walkman™ key and illumination • Discover friends media
• xLOUD™ loudness enhancement • Explore more
• Identify your music
Latest Android for smartphones
All smartphone fundamentals
Essentials | Coconut

46. Xperia Live with Walkman
RTL Colors
White Black
Essentials | Coconut

47. Xperia Live with Walkman
Position in Portfolio Display experience Audio experience Connectivity
• Essentials • 3.2“ HVGA Capacative LCD • xLOUD™
• Stereo speaker • HSPA 900/2100 + EDGE
• HSPA 850/1900/2100 + EDGE
• aGPS
Imaging & video • WiFi
• 5 MP AF camera Services & Applications • Micro USB + 3.5 mm AVP
• 720p HD recording • SONY Qriocity & PlayNow™ • Bluetooth
• 30 FPS video recoding MPEG4 arena content & apps* • Flight mode
• 8x Digital Zoom • Walkman™ player and theme
• Camera light • Infinite button
• PlayNow™
• TrackID™
• Timescape™
Kit Content**
• Battery 1200 mAh
• SEMC User services
• Charger
• FOTA/R2R
• USB cable
Dimensions & Weight • Video streaming
• Stereo headset
• RSS Feeds
Design • 2GB Micro SD card (tbd)
• Virtual QWERTY
• Creating premium feeling by Length
• HW Motion sensor
combining dynamic curves with high 106
gloss finishing and mineral glass on Thinness 14,2
the top
Width 56.5
*depending on local availability ** kit content may vary for different markets or channels
Essentials | Coconut

48. C‟EST NOTRE ANNIVERSAIRE,
C‟EST VOUS QUI ALLEZ ETRE GATES

49. Essentials
Essentials

50. Essentials
Inspired by Xperia™. Delivered with choice
Shijia
TXT Pro
TXT
Longyan
Walkman™ Playful Chat
* All visualization of the UI are showing UX intentions only
Essentials | Inspired by Xperia™

51. TXT
Chat a lot, save a lot
Essentials | Mugua

52. TXT
RTL colors
black white blue pink
Essentials | Mugua

53. TXT – Specification
Position in Portfolio Display experience Audio experience Connectivity
• Essentials – Playful Chat • 2.6” QVGA display • Built-in 3.5mm headset connector • Quad-Band EDGE
• Mono speaker • WiFi 802.11 b/g
• FM radio • Bluetooth® 2.1 (w/EDR)
• Micro USB
Imaging & video Services & Applications
Kit Content**
• 3.2 MP FF • Friends application
• BST-43 (1,000mAh)
• QVGA video recording 15fps • SNS: Facebook, Twitter, Orkut
• Charger – Kermit
• Email: Yahoo mail, Gmail
• IM: Facebook chatting via eBuddy
solution, Google talk (tbc)
• Roadsync Dimensions & Weight
• Multimedia: Picassa, YouTube
• TrackID™, PlayNow™
arena*, MediaGo™
Design • Google Map Length
108 mm
• Typing expert Thinness 14.3 mm
• Playful design • Weight tbd
Width 60.4 mm
*depending on local availability ** kit content may vary for different markets or channels
Essentials | Mugua

54. PLAYFUL CHAT Playful chat - playful design
Irresistible to chat

55. PLAYFUL CHAT
Petit format, grandes possibilités
Il tient dans votre poche.
Un design inspiré de la gamme Xperia™
Point Clés
Compacité
Écran 3” WQVGA
Menu “4coins” personnalisable

56. Specifications
Position in Portfolio Display experience Audio experience Connectivity
• Playful chat • 3” WQVGA 240x400 • Built-in 3.5mm headset conector • Quad-Band EDGE
• Capacitive single-touch (PHF Ringo is for bundling option) • WiFi 802.11 b/g
• Touch UI with 4 corner UI /support • Mono speaker • Bluetooth® 2.1 (w/EDR)
landscape mode
Imaging & video Services & Applications
Kit Content**
• 3.2 MP FF • Friends application
• BST-43 (1,000mAh)
• x2 Digital Zoom • TrackID™, PlayNow™
• Charger - Nikola EP800
• Video codec:H263 - QVGA - 15fps arena*, MediaGo™
• 1m USB cable - Ahab
• Audio codec: AAC - 32kbps • SNS: Facebook/Twitter/Orkut
• Email (IMAP/POP3): Yahoo
mail, Gmail
• IM: Google talk (MSN/Facebook
chatting via E-buddy solution)
• Multimedia: Picasa, YouTube …
Dimensions & Weight
Length
Design 93.4mm
Thinness 18mm
• Playful design
• Curved for natural fit, curvature for • Weight 109g
comfortable hold Width 52mm
Back

57. RTL 2011Q3