1. Communication Campaign 2014
JEWISH TOURISM IN FRANCE

2. CONCEPT
Home to Europe's largest Jewish population, France has a varied and fascinating history with Jewish communities
from the world over. At the crossroads between the Asheknazi and Sefardi worlds, France has played an important
part in Jewish learning and culture.
ATOUT FRANCE’S INITITIAVE
Promote Jewish tourism in France through highlighting the country’s Jewish heritage, culture, cuisine &
destinations through an integrated marketing campaign including the following initiatives:
a) Video mini-series
b) Press/digital influencer trip creating buzz
c) Original content featured on our site
d) Emarketing campaign drawing traffic

3. OBJECTIVES
INFORM The American public, press and professionals on the top destinations, brands &
experiences related to Jewish heritage and culture in France
PROMOTE Partner products and offers in the form of engaging content via an original video
series and a dedicated page on our site
ENGAGE Consumers through promoting content via social media and influential websites
INSPIRE All Americans interested in Jewish culture to book a trip in France to visit the
destinations and have the experiences that we are promoting

4. TARGETS
MULTI-GENERATIONAL & MULTI-TARGET OF JEWISH AMERICANS IN THE US
GENERAL PUBLIC
Baby-Boomers + Generation X
HHI: $120,000+
41% plan 3 trips abroad every year
89% possess a bachelor’s degree; 62% possess
a graduate degree
Generation Y + Millennials
Age: 25 - 45
States: NYC tri-state area + West Coast
54% female, 46% male
PRESS, BLOGGERS & ONLINE INFLUENCERS
Journalists writing for Jewish media
Top influencers in the online Jewish community
SPECIALIZED TOUR OPERATORS & AGENTS
Agents & tour operators planning Jewish specific trips to
France
LOCAL ORGANIZATIONS
Major organizations in the Jewish community
Synagogues and youth groups planning trips abroad

5. DEMOGRAPHICS
Sources: Ira M. Sheskin and Arnold Dashefsky (Editors) . "Jewish Population in the United States, 2012." American Jewish Year Book (2012)
(Dordrecht: Springer) p. 143-211.
There are roughly 5.3 million Jews living in the US

6. TIMELINE
EARLY JUNE 2014
•Production of video
series in France
MID JUNE 2014
•Press trip in France
with Jewish
outlets/bloggers
JULY 2014
•Content creation
JULY-AUGUST 2014
•Run of campaign

7. INTEGRATED MARKETING CAMPAIGN
a) Video mini-series
b) Press/digital influencer trip creating buzz
c) Original content featured on our site
d) Emarketing campaign drawing traffic
Our Jewish tourism in France landing page on
us.rendezvousenfrance.com will highlight our
video series, original content from our
partners, and general tips and ideas for
traveling to France to experience Jewish
tourism

8. INTEGRATED MARKETING CAMPAIGN
A) VIDEO MINI SERIES
 A short film series following author & chef Joan Nathan, a
major figure in the Jewish community in the US, where she
discovers the art of living and eating in France’s top Jewish
destinations & sites
PARTNER VISIBILITY
 Featured segment or entire dedicated short film (depending
on level of investment) where Joan Nathan will experience
your brand/destination firsthand
ABOUT JOAN NATHAN
Joan Nathan is the author of ten cookbooks
including her most recent, "Quiches, Kugels and
Couscous: My Search for Jewish Cooking in
France,” which was named one of the 10 best
cookbooks of 2010 by NPR, Food and Wine, and
Bon Appétit magazines. She is a regular
contributor to The New York Times, Food Arts
Magazine, and Tablet Magazine.

9. INTEGRATED MARKETING CAMPAIGN
B) PRESS TRIP TO CREATE BUZZ
 Host a Jewish themed blogger/press trip in
France with influential media from Jewish
publications and/or blogs, highlighting campaign
partners to create more buzz
PARTNER VISIBILITY
 Featured in the itinerary and within the writers’
social media, blog and/or article posts

10. INTEGRATED MARKETING CAMPAIGN
BLOGGER 1: FROM JSPACE.COM
Jspace.com is an online space providing
Jewish news, gossip and food recipes, local
and global networking, organization
outreach, and events guide to find out
about the hottest Jewish happenings near
you. Reaches a younger audience in
between 25 and 40.
Unique visitors per month: 344,649
Active members in the US: 21,000+
Faceboook: 526,000 +
Twitter: 21,900+
BLOGGER 2: FROM TABLET.COM
Tablet is a daily online magazine of Jewish
news, ideas, and culture. It’s considered a
“must-read” in the US for young politically
and culturally engaged Jews.
Unique visitors per month: 75,828
Email subscribers: 40,000
Faceboook: 53,000 +
Twitter: 22,700+
B) PRESS TRIP TO CREATE BUZZ: THE BLOGGERS*
BLOGGER 3: FROM JEWCY.COM
Jewcy is a platform for ideas that matter to
young Jews today. An online magazine and user
community, the blog has been described as a
“cultural icon” and at the forefront of a
reinvention of Jewish identify by Young US
Jews.
Unique visitors per month: 443,834
Faceboook: 5,000 +
Twitter: 9,000+
*final bloggers to be confirmed

11. INTEGRATED MARKETING CAMPAIGN
C) ORIGINAL CONTENT
 For each partner, we will create dedicated articles
that will be featured on the Jewish tourism landing
page on us.rendezvousenfrance.com highlighting
content such as:
 Itineraries to discover the top Jewish sites
 A top 10 list of the best local kosher
restaurants
 The best local Jewish recipes
 How to connect with your Jewish heritage in
France
 An interactive map of important sites

12. INTEGRATED MARKETING CAMPAIGN
D) EMARKETING CAMPAIGN
 We will drive traffic to our landing page featuring the videos & your content through a media plan obtained
with key sites to reach the right audience. A sampling of some of the top Jewish websites in the US:
PR BUZZ
 Connect with major Jewish organizations around the US to promote landing page and video content
TOP JEWISH WEBSITES UNIQUE VISITORS PER MONTH
Chabad.org 2,078,312
Jewcy 443,834
Jspace 344,649
The Jew & the Carrot 120,132
The Scroll 75,828
Forward Thinking 67,024
Jewish Ideas Daily 65,795

13. RATES
Featured Sponsor Sponsor Contributor
1 dedicated short video
centered around your
brand/destination (approx 5-10
minutes)
Featured segment within
short video (approx 3-5
minutes)
Inclusion within short video
(approx 1-3 minutes)
2 Featured dedicated articles on
landing page
1 Featured dedicated article
on landing page
1 Featured dedicated article
on landing page
Full press/blogger trip visibility
Full press/blogger trip
visibility
Partial press/blogger trip
visibility
Featured partner in Media Plan Inclusion in Media plan Inclusion in Media plan
Dedicated eblast sent to key
Jewish contacts in the US
(approx 40,000)
Content featured in eblast
sent to key Jewish contacts in
the US (approx 40,000)
Logo inclusion in eblast sent
to key Jewish contacts in the
US (approx 40,000)
$15,000 $10,000 $5,000