1. SEMPO: State of Search Engine Marketing Survey of Advertisers and Agencies Search Engine Marketing Professional Organization (SEMPO) February, 2009
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4. Mission and Board of Directors 2009-2010 Chairperson Jeffrey Pruitt Partner, Arkon Ventures President Sara Holoubek Corporate Strategy Consultant Vice President Ron Jones President/CEO, Symetri Internet Marketing Secretary Chris Boggs SEO Manager, Roseta Treasurer Dave Fall VP Product Mgmt-Search, Google Jessica Bowman In-House SEO Consultant Massimo Burgio Global Search Expert, Global Search Interactive Bruce Clay President, Bruce Clay, Inc. Duane Forrester Senior Program Manager, MSN SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. Gordon Hotchkiss, President, Enquiro Search Solutions Bill Hunt, President, Back Azimuthl Kevin Lee Executive Chairman, Didit Dana Todd, CMO, Newsforce
5. Local and Global Activity Active working group New working groups for 2009-2010 SEMPO working groups create a needed space for education, content, and networking at the local level
6. SEMPO Research “ A study by the Search Engine Marketing Professional Organization (SEMPO) slated for release on Dec. 4 found that 71% of advertisers are "worried" about click fraud, or describe it as a "moderate" or "significant" problem.” (2006) SEMPO research, including the State of the Market survey and the salary surveys, is widely regarded and frequently referenced “ Companies spent an estimated $8 billion in 2006 for sponsored links on search engines, according to the Search Engine Marketing Professional Organization, or SEMPO, a trade group.” (2007) “ Also, search is continuing to steal from traditional ad budgets, according to the survey. More than a quarter of advertisers reported that they were shifting budgets into search marketing from print magazines. Nineteen percent said they were shifting their budgets into search from print newspaper advertising” (2009) “ Even as some marketers rein in spending to hedge against further economic problems, search engine marketing (SEM) is in great shape—at least for the moment” (2008)