Online reputation management - Matěj Novák

Hinweis der Redaktion

1. * Negative references shown on the first search engine results page when the person googles your brand can harm your business * Control what Google displays about you
2. * Internet is a democratic niveau: everybody can say anything (however, maybe nobody will find it) * The ones, who appear in top search results are found = are important * Google ranking is based on popularity of the page; the more popular are the pages that criticise you, the bigger threat * It means if a lot of people are angry at you, they are likely to be visible on Google
3. * If you are big brand or if you make a big mistake, the “big” media can mention you…
4. * Bloggers are of importance, as they have a strong position in search engines
5. * If you’re big enough brand or you have a lot of unsatisfied customers, they might even create a special web site for you
6. * You can as well become a movie star as creating videos and publishing them is quite easy
7. * On-line discussions are the place where people often talk about brands
8. * The Web 2.0 communities are hot place too * The message can spread very quickly on Twitter, especially when something goes wrong
9. * The Web 2.0 communities are hot place too * The message can spread very quickly on Twitter, especially when something goes wrong
10. * Local versions of social sites are of course important for local brands
11. * Local versions of social sites are of course important for local brands
12. * Monitor what people are saying about you to be able to react * Quick and proper reaction can save you a lot of trouble
13. * Use Google News and it’s RSS feed
14. * Another nice tool from Google to monitor the blogs
15. * Use real-time monitors for Twitter and similar services, you can use the RSS feeds too
16. * Use real-time monitors for Twitter and similar services, you can use the RSS feeds too
17. * Use real-time monitors for Twitter and similar services, you can use the RSS feeds too
18. * RSS: monitoring all the sources in one place
19. * And of course…
20. * Talk to the site-owner, if possible – faster & cheaper * Or you have to push other pages referring positively about you above the negative ones in SERP – it’s basically SEO
21. * Talk to the site-owner, if possible – faster & cheaper * Or you have to push other pages referring positively about you above the negative ones in SERP – it’s basically SEO
22. * It’s better to start today and get the control of your brand space in search engines before a negative reference gets there * The process is very similar for a critical situation and for preventive approach
23. * The best way is to find positive references on a web site, from which the negative reference is displayed and support them – you only have to push up 1 or 2 pages instead of 8
24. * You can use standard PR to create the positive references * Be sure to have your brand in page title and heading
25. * When the bloggers write about you positively, they are likely to make it to the first page
26. * Your own blog can win 1 or 2 positions for you
27. * Use the social media profiles to create relevant content (and sometimes place for discussion you can control)
28. * Use the social media profiles to create relevant content (and sometimes place for discussion you can control)
29. * Create videos or presentations and share them
30. * Ask your business partners or the organisations you sponsor * The bad way for on-line reputation management: they just link to you; the right way: they place a dedicated page about you on their site
31. * Support the positive references with links. The more the better, the higher quality, the better. Use your brand as anchor text.