How do you use social media not only to market your upcoming event, but also to manage your event as it happens? This white paper walks you through social media and event management procedures and best practices as an event producer as well as an attendee.
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Social Media Conference Management
1. December
’11
Astek | The How of Social Media: Engaging
via Social Media at Events and Conferences
This white paper provides an overview of utilizing social media platforms to market and engage
with individuals during a conference or event. It showcases why social media are relevant and
important to event management, and reviews the social media and digital platforms available for
use. It also highlights a live example of a client in the publishing industry who Astek worked with for
their conference in 2011.
Rachel Yeomans
Marketing Director | Social Media, Astek
773.486.6666
rachel.yeomans@astekweb.com
@rachelyeomans @astekweb
www.astekweb.com
Astek | 3580 W. Belden Avenue, Chicago IL 60647