5 Factors to Consider When Transitioning to a Cloud Services Model

1. 5 Factors Service Providers
Should Consider When Transitioning
to a Cloud Services Model

2. Define Your Core Business
Objectives or the “Why”
Charting your course for success requires that you
first define your core business objectives. For
example, determine whether you are adding cloud
services to your existing product portfolio to
increase top line revenue, improve customer
retention or move into new markets.

3. Identify Ways to Achieve
Your Objectives
You will need to determine if your organization has the
right skills, talent and knowledge within the existing
team. Having a sales team that knows how to sell your
new services offering, a marketing professional to
market your services, and having the right technical
skills will ensure you reach your core objectives.

4. Develop a Motivating Sales
Compensation Plan
Compensating your sales team and ensuring the compensation
plan fosters the desired behaviour to meet your objectives
should be a top priority for all service providers transitioning to
the cloud. Without the right compensation plan – achieving
adoption of your services will be doomed if your sales team has
no interest in promoting your cloud services.

5. Hire a Full-time Inbound Marketing
Professional
You should have a full-time marketing professional driving brand
awareness and lead generation initiatives for your service. Having
someone that will manage social media, content development and
syndication, email, webinars, website optimization, and sales
enablement is vital to successfully meeting or exceeding your core
objectives.

6. Find the Right Technology
Partner
Discovering technology for your cloud services is only
half of the equation. You also need to ensure that the
technology partner can provide you with the business
support to launch and grow your cloud services.