5. ďą It is a new born Leather Company
ďą Focuses more on high class and middle
class people
ďą Main target is to distribute our products
through large stores in big countries
ďą Why Do we chose Mongolia?
ďą Through our company people can reach
to their desire and wants.
ďą e.g. affordable price, flexible,
comfortable, real leather and durable
6. ďą Our Companyâs target in market is to
make luxury shoes and sell in
international markets
ďą Our first target is to sell to USA and
South Korea markets
ďą Expand to other countries later such
as England, China and Hong Kong
8. Marco Polo is build on five strengths;
ďą High quality products
ďą Affordable price
ďą Place where a lot of leather materials in low cost
ďą Products are innovated and more different than others
9. ďą Lack of brand awareness
ďą Small amount of budget
ďą Having a lack of retailers
ďą Lack of market awareness
10. ďą Low cost materials
ďą Reasonable cost compare to other companies
ďą Growing size of market
ďą Appropriate weather condition of Mongolia
ďą Demand for high class shoes
11. ďą Transportation
ďą Strong competitors in market place
ďą Supplier's bargaining power
ďą Buyer's bargaining power
ďą New entrance
12. Gucci
⢠It is the Italian fashion and very well-known leather goods brand
⢠It is French and the best-selling Italian brand as well as in
worldwide
Louis Vuitton
⢠It is the second leather brand producing shoes with its good and
high quality for men and women
⢠They are made of waxed alligator leather and assembled using
traditional hand craftsmanship
Dior
⢠It is really famous and well-known with its luxury goods as well
as its leather luxury products all over the world
⢠It has also online service at dior.com
13. ďą Real leather â made classical and similar to Italian shoes for men.
ďą They are soft and flexible
ďą They are durable for long period in
affordable prices
ďą They are well functioned
14. ďą Our products will be distributed through
a network of few retailers in USA and
South Korea markets which are;
ďą Big, middle, and middle small shops in
these countries
16. ďś Objective:
ď˝ First year - target 0.0021 %
ď˝ Second year - target 0.005 %
ď Target market: Male of 20s
ď˝ Undergraduate (20-23)
ď˝ Graduate (23-25)
ď˝ Job seeker (23-28)
ď˝ Professional (28-30)
17. ď˝ POP:
ď˝ good looking
ď˝ high quality
ď˝ Comfortable
ď˝ Luxury
ď˝ POD:
ď˝ Watertight
ď˝ deodorizer
ď˝ high functional
inner sole
ď˝ Price
ďśThe key word of our product, Marco Poloâs
shoes are luxury with the best partner.
18.
19. ďś Core competency
ďś The product is for male of 20s who are new
commerce of society
1. Material:
ďź sheepskin
ďź functional inner sole
ďź Coating
2. Packaging:
ďź brown color paper box (a natural fiber )
3. Design:
ďź wing tip
4. Color:
ďź brown and black color
20. ď˝ selling price - $46
ď˝ selling price is flexible with special order:
- Adding and changing feature or function,
engraving initials
21. ď Retailer:
ď˝ First year: Korea and America
ď˝ Second year: England, China, Hong Kong
ď Designer:
ď˝ Italian
ď Manufacture:
ď˝ Mongolia
22. ď˝ Sales promotion - in-pack premium and
instant winner premium
ď˝ Direct and interactive marketing - facebook
ď˝ Event and experiences â famous global events
ď˝ Sales force
ď˝ Order Service
ď˝ After service and recall
23. ď˝ Jan. sales force and interactive marketing
ď˝ Feb. facebook and website
ď˝ Mar. in pack premium
ď˝ Jun. instant winner premium
24. ď˝ First year sales forecast: $3.864M
ď˝ Whole sale price: $46
ď˝ First year sales unit forecast: 84,000 unit
$46 Ă 84,000 đ˘đđđĄđ = $3,864,000
25. ď˝ Break-Even Units: 106,522 units
ď˝ Break-Even Sales: $4,900,012
⌠First year sales forecast: $3,864,000
ď˝ First year losses: $1,036,012
ď˝ Achieve break-even: March, 2015 (15 months)