How to Engage Millennials with Social Recruiting

With Ashley Cheretes, Recruitment Marketing Manager at ADP
HOWTOENGAGE
MILLENNIALS
THROUGHSOCIAL
RECRUITING

The world’s talent at your ﬁngertips
Five need-to-know facts about Millennial candidates
Three proven ways to motivate Millennials to learn more
about your organization
Immediate social recruiting takeaways and tips for
writing your own content
1
2
3
WHAT YOU’LL LEARN:
#GETTECH

MILLENNIALS ARE JUST DIFFERENT
#GETTECH
ENDURED 9/11
AND THE GREAT
RECESSION
HAVE
SMALLER
INCOMES
LARGEST
GENERATION IN
U.S. HISTORY
GEN WE
GEN Y
BOOMERANG
KIDS
1980
2000
BORN BETWEEN
DIGITAL
NATIVES
MOTIVATED
TO MAKE A
DIFFERENCE

THE U.S. BUREAU OF
LABOR PREDICTS THAT
MILLENNIALS WILL MAKE
UP APPROXIMATELY 75% OF
THE WORKFORCE BY 2025.
…THAT’S WHY.
#GETTECH
BUT WHY SHOULD YOU CARE?

5 KEY COMPONENTS OF
A MILLENNIAL’S BRAIN
Technology
Expressiveness
Altruism
Ambition
Creativity
#GETTECH

CREATIVITY
FACT:
78% of Millennials were strongly
inﬂuenced by how innovative a
company was when deciding if they
wanted to work there
WHAT THEY WANT:
To work in an environment that fosters
innovation and encourages creative
problem-solving
Source: Deloitte Millennial Survey, 2014
#GETTECH

TECHNOLOGY
FACT:
4 in 5 Millennials own a smartphone
65% say losing their phone or computer
would have a greater negative impact on
their daily routine than losing their car
WHAT THEY WANT:
Technology and communication tools to
feel connected
Source: Zipcar, Inc. Independent Study of Millennials, 2013
#GETTECH

EXPRESSIVENESS
FACT:
71% engage in social media daily,
averaging 3+ hours on social sites
56% of Millennials won’t work
at a company if they ban social
media access
WHAT THEY WANT:
A collaborative work environment where
they can have a voice but also know
that it’s heardSource: Cisco Connected World Technology Report, 2014
#GETTECH

ALTRUISM
FACT:
84% say that helping to make a
positive difference in the world is more
important than professional recognition
WHAT THEY WANT:
To know their employer cares about
the greater good and takes action to
contribute to it
Source: "Millennials in the Workplace" by Bentley University's Center for Women and Business, 2012
#GETTECH

AMBITION
FACT:
2 out of 3 Millennials see themselves
in a mid or senior management role in
the next 10 years
But 69% believe ofﬁce attendance is
unnecessary on a regular basis
WHAT THEY WANT:
A career path, mentorship and
constant feedback – peppered with
ﬂexible work arrangementsMillennial Majority Workforce Report, 2015
"Millennials in the Workplace" by Bentley University's Center for Women and Business, 2012
#GETTECH

3 WAYS TO MOTIVATE
MILLENNIALS TO LEARN MORE
ABOUT YOUR ORGANIZATION
USE MORE
VISUALS
RALLY THE
TROOPS
RECOGNIZE
ACCOMPLISHMENTS
The world’s talent at your ﬁngertips #GETTECH

WORDS ARE CHEAPUSE MORE VISUALS
JOB
DESCRIPTIONS
Millennials have short
attention spans

SOURCING
FOLLOW-UP SHEETS
attention spans
You can tell a story 3×
as fast with a visual

attention spans
You can tell a story 3×
as fast with a visual
Plus, you’ll get better
social engagement
Tools used: Jobgram,
Piktochart,Adobe Creative
Cloud and PowerPoint
SOCIAL
MEDIA

RALLY YOUR TROOPS
AROUND A CAUSE
#GETTECH
Millennials are social by nature and they love to
document their lives, so give them the outlet to do so

Feedback isn’t something Millennials want once a year – it’s something they crave
YOU BETTA’ RECOGNIZE
instagram.com/adpsalesrecruiteremma

BUILD A MILLENNIAL
CANDIDATE PROFILE
PLAN AND GET
INTERNAL BUY-IN
EXECUTE
YOUR RECRUITING
CAMPAIGN
MEASURE YOUR
SUCCESS
SO HOW DO YOU
ATTRACT MILLENNIALS
THROUGH SOCIAL?

The world’s talent at your fingertips #GETTECHThe world’s talent at your fingertips #GETTECH
Research where Millennials fit into
your organization
Put a profile together of your ideal
Millennial candidate
Survey current employees
1. BUILD AN IDEAL MILLENNIAL
CANDIDATE PROFILE

2. PLAN AND GET
INTERNAL BUY-IN
Identify key stakeholders and ambassadors
Partner with your marketing team
Create campaigns
Identify call-to-actions
Choose social sites

MOST POPULAR SOCIAL MEDIA APPS AMONG MILLENNIALS
Source: comScore Mobile Metrix, 2014
SNAPCHATFACEBOOK
76%
INSTAGRAM
43% 33%
PINTEREST
18%
VINE
11%
TUMBLR
6%
TWITTER
24%
GOOGLE+
18%

DICE’S OPEN WEB MAKES IT EASY TO IDENTIFY WHICH SOCIAL
SITES YOUR TARGET TECH CANDIDATES USE

3. EXECUTE YOUR
RECRUITING STRATEGY
Create content themes
Build a posting schedule
Implement tools to help automate the work
Launch campaign

4. MEASURE YOUR
SUCCESS
Source of hire data
Trafﬁc to career site
Share of voice mentions
Increase in applications completed
from social sites

TIPS: CREATING AN EMPLOYEE-
GENERATED CONTENT ENGINE
· Identify your social superstars
and learn their social habits
· Get their input as you create
your strategy
· Use social analytics to ﬁnd
the best times to post and
the best content
· Schedule content in advance
· Encourage employees by
reposting content
· Maximize exposure using employee
communication channels
· Solicit content from internal groups
· Think of every situation as a form
of content to share
LISTEN INSPIRE &
BE INSPIRED
REFINE

ADVANCED TIPS
EMBED CONTENT IN
DISCOVERABLE PLACES
Leverage social plugins to embed
content on your career site and
ﬁnd ways to integrate it into the
hiring process
IDENTIFY THEMES TO EXPAND
YOUR CONVERSATION
Use existing outside campaigns
to participate in larger social
conversations (#MilitaryMonday)
REPURPOSE YOUR CONTENT
Use employees in your recruitment
collateral and communications

JOIN THE OPEN WEB COMMUNITY
Learn more at dice.com/openweb

NOW
IT’S YOUR
TURN.
QUESTIONS?

How to Engage Millennials with Social Recruiting

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