MobileVaani solutions for the CSC ( Customer Service Centers) that have been established across India through the PPP ( Public - Private Partnership) Model. MobileVaani combines the best of ICT technology and its deep domain knowledge of the consumers at the Bottom of the Pyramid, and offer comprehensive solutions that best meet the mission and vision objectives of the CSC franchisee owners in their respective geographies.

1. g o o n j : s o c i a l m e d i a f o r e v e r y o n e
BUS I NE S S S OLUTI ONS FOR COM M UNI TY S E RV I CE CE NTE RS
AUGUS T 2013
Gram Vaani Community Media
- Technologies for Community Empowerment -
V OI CE OF THE V I LLAGE

2. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development
Our understanding of the CSC business model
 1,12,000 community service centre's would be set up at various places in all parts of
rural India under the extension of the Knowledge Mission, Government of India. One
CSC to service a cluster of 6 villages – 6,00,000 villages networked
 Budgetary allocation of over Rs.27,000 crores for enabling e-Governance Services to the
doorstep of rural citizens. CSCs to be positioned as the retail extension outlets in rural
India
 Scheme to be implemented in a PPP ( Public –Private partnership) Framework. Focus on
Private Sector services for quick sustainability
 US$ 1.5 billion investment for providing broadband access to rural India would be
generated through private sector. Remaining US$ 0.5 billion of investment would be
poured into infrastructure

3. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development
Understanding the CSC business objectives
 Business objective 1- linking rural India to a basket of
information, goods and services through end-to-end
demonstrable models
 Business objective 2- integrate the commercial goals of
private sector with the larger development goals of the
State as well as Nation

4. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development
The integrated business engagement approach

5. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development
Concept of the shared retail extension outlet

6. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development
Understanding the challenges in the CSC business model
today
 Expected revenues from e-gov services have not been
realistic. Demand for services is limited but cannot be a
recurring revenue stream.
 Rural retailing has not been a run away success as
envisioned. Supply chain management and marketing have
been major hurdles.

7. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development
VLE- at the core of the CSC business model
 Requisite skill sets
 Proximity to customer and understanding the consumer needs
 Trusted by the consumer
 Willingness to learn technical /basic computing skills
 Initiative to tap local revenue generation potential
 Provided by the following
 Resident of the kiosk village
 Part investment by the kiosk owner
 Educated
 Support from NSLA with training, content development, linking with
other potential service providers

8. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development
Specific challenge Our Solution The operations Our value proposition for a pilot
Unlocking potential
alternate revenue
streams for the VLEs
V-classified
platform
VLE collects voice classifieds
from various local businesses
and paying individuals, which are
aired on MobileVaani network for
a commission/fee.
GramVaani bears the cost of the
technology platform, the VLE brings in
the business (classifieds) and the
referrals to whom the message has to
be broadcast through the MobileVaani
platform
Local targeted
marketing support for
the VLEs
V-advert
platform
Consumer brands, for products
and services, air their
advertisements on MobileVaani
network for a nominal fee.
GramVaani will bear the technology
cost, and the nominal fee from the
advertiser will cover the operations
cost; call costs that will be made to
targeted consumers through the
MobileVaani network
Supply chain
management to
optimize retail
business
V- Automate
solution suite
CSC franchisee and /or brand
owners integrate the solution into
their operations with specific
customization based on the
scope.
GramVaani bears the cost of
technology hosting and maintenance;
the franchisee and the brand owners
will bear the call costs and
customization costs for the integrated
solution.
Skills updating of
VLEs
V-Learn VLEs access training and
learning materials about
products, services, sales
management, processes etc
through the MobileVaani
dedicated channel
GramVaani bears the cost of the
technology; CSC Franchisee and
brand owners bear the cost of calls
made into the MobileVaani platform by
the VLEs.

9. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development
The V-Classified platform
MobileVaani
1
2
3
3
4
5
CSC
community
Rep
Classified prospect
Classified client
Classified client
giving his classified
Ad through his
mobile phone
Agreement
Callout
MobileVaani listeners

10. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development
The V-Advert platform
 MobileVaani
MobileVaani
CONNECT network
Listening to
Advertisement on
transistor radio
Listening to advertisement on mobile phone
CSC retail
outlet
Consumer brands
1
1
2
2
Community Radio

11. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development
V-Automate solutions for supply chain management
CSC retail
outlet
Indent raised and HQ informed
Supply dispatch orders
• Inform team
•Track supply
• Analyze data ( demand, trends, supply,
credit notes)
12
3
4
5

12. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development
The V-Learn solution for financial literacy of consumers and
CSC retailers
 MobileVaani
Content
Community Radio
MobileVaani
CONNECT networkLearn about
insurance
Learn about
banking
Learn about
micro-finance
1
2
2

13. g o o n j : s o c i a l m e d i a f o r e v e r y o n eMobile Vaani: Technology. Media. Development
Financial sustainability analysis
CSC retail
outlet
Land for sale @ 500 for
reaching out to 500
potential customers
Bullock for sale @ 800 for
reaching out to 800
potential customers
Looking for bride @ 500
for reaching out to 500
potential brides
Selling bicycles @ 200
for reaching out to 200
potential customers
Selling motorcycles @
500 for reaching out to
500 potential customers
Repair Services on offer
@ 200 for reaching out to
200 potential customers
Selling tractor@ 800 for
reaching out to 800
potential customers
Looking for groom @ 500
for reaching out to 500
potential grooms
Assuming 50% revenue split between the VLE and MobileVaani, and only 1 client from each
category mentioned in this scenario, the VLE gets to pocket Rs. 2000/- per month

14. g o o n j : s o c i a l m e d i a f o r e v e r y o n e
G r a m Va a n i C o m m u n i t y M e d i a
W e b s i t e : h t t p : / / w w w. g r a m v a a n i . o r g
E m a i l : c o n t a c t @ g r a m v a a n i . o r g
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