Consumer Chocolate Buying Behavior Online Survey

1. 8/17/13 Consumer Chocolate Buying Behaviour - Google Drive
https://docs.google.com/forms/d/1Aj0Qw53II8_9CBl_AGswZoGVBLVIPAwC63fYFLxgj2k/viewanalytics 1/4
Very much 11 65%
OK OK 1 6%
Not much 3 18%
Not at all 2 12%
I don’t care; I am ok with uneven shapes! 11 44%
I like bar shape (e.g.: Dairy Milk, Kit-Kat) 8 32%
I like spherical shape (e.g.: Munch balls, Gems) 0 0%
I am OK with any shape, it should be even! 6 24%
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25 responses
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Summary
Do you like to eat chocolates?
Your reaction on shape of the chocolates?
How frequently do you buy chocolates?
khedw al.arun@gmail.com

2. 8/17/13 Consumer Chocolate Buying Behaviour - Google Drive
https://docs.google.com/forms/d/1Aj0Qw53II8_9CBl_AGswZoGVBLVIPAwC63fYFLxgj2k/viewanalytics 2/4
Once every day 4 16%
2-3 times a week 4 16%
Once a week 7 28%
Special occasions 10 40%
Super Market 5 20%
Kirana Stores 6 24%
Both 14 56%
Cadbury’s 18 72%
Nestle 4 16%
Amul 2 8%
Ferrero Rocher 1 4%
Other 0 0%
Where do you normally buy chocolates from?
Which brand of chocolates you prefer?

3. 8/17/13 Consumer Chocolate Buying Behaviour - Google Drive
https://docs.google.com/forms/d/1Aj0Qw53II8_9CBl_AGswZoGVBLVIPAwC63fYFLxgj2k/viewanalytics 3/4
Yes 9 36%
No 10 40%
Indifferent 6 24%
Taste 24 30%
Brand 14 17%
Packaging 5 6%
Flavors/ Ingredients 19 23%
Sweetness/less sweet 7 9%
Calories 6 7%
Price 6 7%
Other 0 0%
Would you prefer to switch to another brand if the prices are high?
Your preferences in choice of chocolates? Any three
Has the demand for chocolates risen in the past few years?

4. 8/17/13 Consumer Chocolate Buying Behaviour - Google Drive
https://docs.google.com/forms/d/1Aj0Qw53II8_9CBl_AGswZoGVBLVIPAwC63fYFLxgj2k/viewanalytics 4/4
Yes 18 72%
No 2 8%
No idea 5 20%
Other 0 0%
Number of daily responses