1. Virtual station
Its no longer just a game !!
Abinath [10abo1]
Anne [10ab03]
Aparna [10ab04]
Arul [10ab05]
Arun [10ab06]

2.  Gaming industry
 Huge potential and big market. ($ 46 b)
 Current video games
 Time spend
 Target of any gaming industry
 In line with its objective and resources
 Strong R& D

3.  Unique product
 No competition as new innovation
 Dream product
 Strong money support
 competitors– normal play station games,
other entertainments

4.  A unique gaming experience taking gaming
to the next level ,targeting not only children
but adults too.
 Attracting children as it creates a near to real
experience in gaming for entertainment and
repeated usage.
 As it’s the first of its kind attracts adults out
of curiosity and youngsters who still game.

5. First ever Real time gaming , with 3d and real
time experience , gives the feeling of gaming
with near human as it gives physical form to
the computer player.
• Communicability
• Need level 190 million households will use a next generation
• Gap level
• Perceived value
• targets

6.  Target – children , adult gamers and adults
who crave for better gaming
 Positioning – higher price , unique reality
experience.
 Market share 5 % gaming industry in a year.
 Two product ranges based on pricing
 Offers to franchisers, customers & Service
offers

7.  Cost - 100 million USD
 Estimate 25 installations in the first year of
operation
 Maintain the numbers in the second year
 Project Cost 4 billion USD
 Break even in second year.

8.  Physical prototype
 Customer testing
alpha testing
beta testing
Testing centres with in the R&D facilities
Marketing test not required

9.  First entry
 U.S , via Disneyland
 Tie up with Disney land
 Heavy promotions with budgets over 300
million USD
 To urban population and people who are
crazy towards games.