30. [Video] David Meerman Scott on Buyer Personas
http://www.youtube.com/watch?v=9RvTszioAN4
Tuesday, June 4, 2013
31. What words would
your prospects use to
describe the problem
they have that your
company can solve?
Tuesday, June 4, 2013
32. Determine what long-tail keywords prospects use
when searching for a solution that you provide.
Tuesday, June 4, 2013
33. Find your keywords with this free tool:
https://adwords.google.com/o/KeywordTool
Tuesday, June 4, 2013
34. And then blog about
those keywords.
Tuesday, June 4, 2013
35. Blogging
“No matter what,
the very first piece
of social media real
estate I'd start with
is a blog.”
-Chris Brogan
Tuesday, June 4, 2013
36. Blogging Tip
• Make a list of the top 25 questions you get
from prospective customers (or influencers)
and write a blog post about each one.
• Include relevant long-tail keywords
Tuesday, June 4, 2013
44. DO NOT buy email lists!
• Using lists that did not opt in to your
marketing messages can tarnish your IP
address and hinder your ability to send any
email.
• Spamming is illegal (CAN SPAM act)
• Recipients will hate you.
Tuesday, June 4, 2013
45. A word about search
engine optimization
(SEO)...
Tuesday, June 4, 2013
46. 85% of the links search users
click on are organic - not paid
Tuesday, June 4, 2013
48. Got links? On-page optimization
accounts for only15% of SEO
Tuesday, June 4, 2013
49. How To Rank Well on
Search Engines
Have content so great and useful that
other sites will link to it and people will
share it on social media
Tuesday, June 4, 2013