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INBOUND MARKETING
                             Service Disabled Veteran Owned Small Business Council
                                               November 13, 2012



Tuesday, November 13, 2012
Tuesday, November 13, 2012
Tuesday, November 13, 2012
Tuesday, November 13, 2012
The New World Order
               •    People hate being
                    marketed to

               •    People can increasingly
                    avoid marketing messages
                    (new technologies)

               •    People can research your
                    product or service
                    without contacting you




Tuesday, November 13, 2012
Then What Can I Do?




Tuesday, November 13, 2012
Tuesday, November 13, 2012
Think Like a Publisher




Tuesday, November 13, 2012
Tuesday, November 13, 2012
Outbound vs. Inbound



                         Advertising      Blogging
                         Direct Mail        SEO
                        Telemarketing   Social Media


Tuesday, November 13, 2012
Tuesday, November 13, 2012
Tuesday, November 13, 2012
Tuesday, November 13, 2012
1. Get Found Online
               • Keyword
                 Research
               • Persona
                 Development
               • Website
               • SEO
               • Blogging
               • Social Media
Tuesday, November 13, 2012
1. Get Found Online
               • Keyword
                 Research
               • Persona
                 Development
               • Website
               • SEO
               • Blogging
               • Social Media
Tuesday, November 13, 2012
Persona Development




Tuesday, November 13, 2012
Website
               • Easy to Navigate
               • Professional
                    Appearance

               • Mobile Ready
               • Search Engine
                    Friendly

               • Easy to Update
Tuesday, November 13, 2012
Tuesday, November 13, 2012
Rand Fishkin




Tuesday, November 13, 2012
Blogging

             “No matter what,
             the very first piece
             of social media real
             estate I'd start with
             is a blog.”
             -Chris Brogan


Tuesday, November 13, 2012
Social Media

                “Content is fire.
                Social media is
                gasoline. “
                -Jay Baer



Tuesday, November 13, 2012
Tuesday, November 13, 2012
What Does Costco
               Have in Common with
                Inbound Marketing?
Tuesday, November 13, 2012
2. Convert Visitors & Leads
        • Offers
        • Calls to Action
        • Landing Pages
        • Segment Leads
        • Lead Nurturing
Tuesday, November 13, 2012
2. Convert Visitors & Leads
        • Offers
        • Calls to Action
        • Landing Pages
        • Segment Leads
        • Lead Nurturing
Tuesday, November 13, 2012
Calls to Action




Tuesday, November 13, 2012
Landing Pages




Tuesday, November 13, 2012
Segment Leads




Tuesday, November 13, 2012
Lead
               Nurturing




Tuesday, November 13, 2012
Tuesday, November 13, 2012
3. Analyze & Improve




Tuesday, November 13, 2012
Tuesday, November 13, 2012
Photo Credits
               •    http://www.flickr.com/photos/zetson/3241975525

               •    http://www.flickr.com/photos/bobaliciouslondon/4951912801

               •    http://www.flickr.com/photos/bneumann/3221486535

               •    http://www.flickr.com/photos/basykes/1003730351

               •    http://www.flickr.com/photos/jromero88/3918295996/

               •    http://www.flickr.com/photos/chrisdlugosz/3402959067/

               •    http://www.flickr.com/photos/adenocorticotropina/336295941/

               •    http://www.flickr.com/photos/brianholsclaw/572854948/

               •    http://www.flickr.com/photos/glasgows/164624699/

               •    http://www.flickr.com/photos/kriztofor/3724503239/




Tuesday, November 13, 2012

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Service Disabled Veteran Owned Small Business Council