1. Baby Disposable Diapers: Market Research Report
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Baby Disposable Diapers: Market Research Report
Global Industry Analysts, Inc
Date: Sep, 2010
Pages: 208
Price: US$ 4,500.00
ID: BCAA85FCAE6EN
This report analyzes the worldwide markets for Baby Disposable Diapers in Millions of US$. The report
provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin
America, and Rest of World. Annual estimates and forecasts are provided for each region for the period
2007 through 2015. A seven-year historic analysis is also provided for these markets. The report profiles 49
companies including many key and niche players such as Associated Hygienic Products, LLC, First Quality
Enterprises, Godrej Consumer Products, Kao Corporation, Kimberly-Clark Corp., Ontex, Procter & Gamble,
SCA Hygiene Products, and Uni-Charm Corp. Market data and analytics are derived from primary and
secondary research. Company profiles are mostly extracted from URL research and reported select online
sources.
Table of Content
1.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
2.MARKET DYNAMICS
Impact of the Recession: A Review
Recession Renews the Popularity of Cloth Diapers
Designer Diapers to Help Manufacturers Stay Afloat in Mature Markets
Innovations Help Manufacturers Stay Ahead of Competition in Developed Markets
Growing Preference for Training Pants
Emerging Markets Promise Lucrative Potential
Issues and Challenges
Concerns over Rising Use of Non-Biodegradable Diapers
Rising Popularity of Diapers in Developing Countries Raises Environmental Concerns
Competitive Landscape
Market Participants
Table 1: World Diapers Market (2009): Percentage Market Share Breakdown of Leading Players (includes
corresponding Graph/Chart)
Penetration
Table 2: Penetration of Disposable Diapers in Select Countries/Regions Worldwide - 2008 (In %)
Historic Statistical Findings
Table 3: Penetration of Diapers in Select Countries Worldwide: Recent Past Data for 2005 (In %)
Advertising and Promotion
Entry Barriers
3.PRODUCT OVERVIEW
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Introduction
Disposable Diapers
Types of Disposable Diapers
Ultra-Absorbent
Superabsorbent
Regular Diapers
Gender-Specific Diapers
Biodegradable Diapers
Packaging
Evolution of Diapers
Diapers - The Growing Years
The First Disposable Diaper
1950s-60s Witness Product Improvements
Rayon Nonwoven Cover
Shift to PET Fiber
Apertured Films
Thermal Bonding and Polypropylene
Formaldehyde Concerns Spur Introduction of Alternatives
Components of a Diaper
Topsheet
Acquisition/Transport layers
Absorbent Core
Backsheet
Raw Materials
Overview
Innovations in Diaper Raw Materials
Superabsorbent Polymer Market
Table 4: Worldwide Market for Super Absorbents (2010) - Percentage Breakdown of Volume Sales for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin American Markets (includes
corresponding Graph/Chart)
Production Process
Diapers are Highly Patented Products
4.RECENT INDUSTRY ACTIVITY
Godrej Purchases 50% Stake of SCA in Joint Venture Godrej SCA Hygiene
ImPex of Doral Installs JOA Converting Line
First Quality Baby Diapers to Establish Manufacturing Facility
Knowaste and Aico Eko to Establish Processing Plant
Unicharm to Venture into India and Russia
Childrenswear Takes Over Gerber Childrenswear
Unicharm Takes Over DSG
First Quality Acquires Covidien's Retail Products Business
Bottom Half Group Adds Canadian Distributor to its Distribution Network
SCA to Set Up Production Facility in Russia
Hain Celestial Acquires TenderCare
Kimberly-Clark Commences Construction of Plant in Moscow
Unicharm to Expand Production Capacity in Thailand
Energizer Acquires Playtex
Tecnicare to Open New Diaper Plant at Salvador
Kimberly-Clark Closes Half of Lakeview Diaper Facility
Health Ministry of China Orders Recall of Fungus- Infected Diapers
FINE Begins Construction of New Production Plant in Iran
Papaellinas Introduces Huggies Diapers in Cyprus
Beaufort to Establish Manufacturing Plant in India
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SCA Hygiene and Godrej Enter into a Joint Venture
Sindora to Acquire Majority Stake in J.M.Permata
Sumitomo Seika to Upgrade Himeji Plant
Private Group Acquires Novacare SA
5.RECENT INDUSTRY ACTIVITY IN THE RECENT PAST
Kimberly-Clark Acquires Outstanding Stake in Kimberly- Clark Kenko
Tecnicare Invests in Diaper Machinery
Kimberly-Clark Defers Neenah Mill’s Closure
Unicharm to Expand South Korean Operations Through a Joint Venture
Unicharm Acquires GHI, to Produce Stretch Diaper Domestically
Kimberly-Clark Corp. Shuts Down Manufacturing Plant in the US
P&G to Build New Manufacturing Line in Existing Plant in Philippines
Unicharm Corp. to Acquire Majority Stake in GHIL
LG Forms a Joint Venture with Unicharm Corp.
P&G Commences First Production Line of Diapers Manufacturing Plant
CHAMP Spins Off APPP
Knowaste Ties Up with SGS Australia
SCA Acquires Drypers
Ontex Takes Over Diaper Production of Paul Hartmann AG
Kimberly-Clark Sets up Diaper Plant in Singapore
SCA Acquires Papeles
Godrej Acquires ‘Snuggy’ from Shogun
Koester and Parafix Cooperate to Produce and Distribute Adhesives for Diapers
Procter & Gamble Vietnam Ltd Establishes New Manufacturing Facility
Ontex Takes 100% Stake in Moltex
KC Acquires Lines Brand from Linostar
AHP Acquires Assets from Drypers
KC Acquires Mimo
Drypers Disposes Assets to DSG International
6.PRODUCT INTRODUCTIONS
Kimberly-Clark to Introduce Sanitary Papers and Diapers
Kimberly-Clark Introduces Huggies Pure & Natural Diapers
Gro Baby™ Launches Gro Baby Bio Soaker Pads
Procter & Gamble Develops Ink-Printed Substrate Web Diaper
Wipro Babysoft Launched Wipro Babysoft Dry Care Diapers
Aquabub Introduces New Nappy Ranges
Ecoprogress Develops New Flushable Diaper
Procter & Gamble Rolls Out New Pampers
7.PRODUCT INTRODUCTIONS IN THE RECENT PAST
Kimberly-Clark Unveils Huggies Supreme® Natural Fit and Gentle Care Diapers
United Enterprises Unveils Shee Shee Brand of Diapers
Godrej (India) Introduces Snuggy Diapers in Value Packs
FINE Hygienic Paper FZE Launches LIDO Super Dry Diaper
Kimberly-Clark Introduces New Diapers in India
KC Introduces New Infant and Child Care Brands
KC Offers New Disposable Changing Pads and Convertibles Diaper-Pants
Nippon Unipac Offers EQ Dry Baby Diapers in Malaysia
Kimberly-Clark Launches Huggies Ultratrim Disposable Diapers
Aloes & Aloes Introduces New Diaper Line in Brazil
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P & G Unveils Pampers Babysan Disposable Diapers in Argentina
Hartmann Introduces Fixies Maxi Disposable Diaper in Austria
Summit Introduces Pureen Basic Disposable Baby Diapers in Malaysia
Kimberly-Clark Unveils New Huggies Supreme Diapers
Uni-Charm Corp Secures Patent on its New Disposable Diaper
Delipap Launches Luxus Walkers Pull-Up Disposable Diaper in Finland
Kimberly-Clark Kenko Introduces New Night-Time Diapers in Brazil
Lambi Launches Bebin Maxigel Unisex Disposable Diapers in Mexico
Lambi Introduces Improved Happy Baby Disposable Diapers
Japlo Healthcare Introduces Japlo Super Thin Diapers in Malaysia
Tushies Baby Products Offers Gel-Free Alternative Disposable Diapers
Procter & Gamble Launches Improved Disposable Diapers
Hartmann Expands Fixies Disposable Diapers Range
CVS Pharmacy Unveils New Range of Supreme Diapers
Procter & Gamble Introduces Pampers Swaddlers Diapers
Paragon Supplies Little Patriots Disposable Diapers
Bambo A/S Launches Bambolina Air Plus Disposable Diaper in Denmark
CVS Pharmacy Introduces Ultra Soft-Stretch Diapers for Boys & Girls
8.FOCUS ON SELECT PLAYERS
Associated Hygienic Products, LLC (USA)
First Quality Enterprises (USA)
Godrej Consumer Products (India)
Kao Corporation (Japan)
Kimberly-Clark Corp. (USA)
Ontex (Belgium)
Procter & Gamble (USA)
SCA Hygiene Products (Sweden)
Uni-Charm Corp (Japan)
9.GLOBAL MARKET PERSPECTIVE
Table 5: World Recent Past, Current & Future Analysis for Baby Disposable Diapers by Geographic Region
– Us, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart)
Table 6: World Historic Review for Baby Disposable Diapers by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2000 through 2006 (includes corresponding
Graph/Chart)
Table 7: World 11-Year Perspective for Baby Disposable Diapers by Geographic Region – Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart)
10.THE UNITED STATES
A. Market Analysis
Outlook
Trends
Innovation & Alternate Marketing Strategies Gains Momentum in a Souring Economy
Use of Training Pants Gains Momentum
High Penetration Rates Temper Growth
Competitive Landscape
Table 8: US Baby Disposable Diapers Market (2007) – Percentage Market Share Breakdown of Leading
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Players - Procter & Gamble, Kimberly-Clark Corp., and Others (Includes Private Label) (includes
corresponding Graph/Chart)
Table 9: Leading Disposable Diaper Brands in US: Percentage Share by Dollar Sales in Drug Stores: 2006
& 2007 (includes corresponding Graph/Chart)
Table 10: Leading Disposable Diaper Toilet-training Pants in USA: Percentage Share by Dollar Sales in
Drug Stores: 2007 (includes corresponding Graph/Chart)
Table 11: Share of Leading Players and Brands in the US Disposable Pants Segment in Terms of Dollar
Sales: Kimberly Clark, Procter & Gamble and Private Label: 2004-2006 (includes corresponding
Graph/Chart)
Table 12: Leading Disposable Diaper Brands in USA: Percentage Share by Dollar Sales in Supermarkets,
Drug Stores and Mass Merchandisers: Recent Past data for 2005 (includes corresponding Graph/Chart)
Table 13: Share of Leading Players and Brands in the US Taped Disposable Diapers Segment in terms of
Dollar Sales: P&G, K-C, AHP and Private Label: (Recent Past Data for 2005) (includes corresponding
Graph/Chart)
Table 14: Disposable Diaper Changes as Percentage of Total: Historic and Recent Past Data for the US
(includes corresponding Graph/Chart)
Environmental Issues
B. Market Analytics
Table 15: US Recent Past, Current & Future Analysis for Baby Disposable Diapers Market with Annual
Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 16: US Historic Review for Baby Disposable Diapers Market with Annual Sales Figures in US$ Million
for Years 2000 through 2006 (includes corresponding Graph/Chart)
11.CANADA
A. Market Analysis
Outlook
B. Market Analytics
Table 17: Canadian Recent Past, Current & Future Analysis for Baby Disposable Diapers Market with
Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 18: Canadian Historic Review for Baby Disposable Diapers Market with Annual Sales Figures in US$
Million for Years 2000 through 2006 (includes corresponding Graph/Chart)
12.JAPAN
A. Market Analysis
Outlook
Competitive Scenario
Leading Disposable Baby Diaper Brands and Companies in Japan, by Type - Recent Past Data for 2004
Table 19: Leading Disposable Baby Diaper Companies in Japan (Recent Past Data for 2005): Percentage
Market Share of Manufacturers In Terms of Value Sales- Uni-Charm, Kao, P&G, Daio Paper and Others
(includes corresponding Graph/Chart)
Production Scenario
Table 20: Estimated Diaper Production in Japan (1995-2005) (In Million Units) (includes corresponding
Graph/Chart)
B. Market Analytics
Table 21: Japanese Recent Past, Current & Future Analysis for Baby Disposable Diapers Market with
Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 22: Japanese Historic Review for Baby Disposable Diapers Market with Annual Sales Figures in US$
Million for Years 2000 through 2006 (includes corresponding Graph/Chart)
13.EUROPE
A. Market Analysis
Outlook
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Competition
Table 23: Leading Players in the Western European Diapers Market (2007) – Percentage Breakdown for
Procter & Gamble, Kimberly-Clark, Private Label and Others (In Terms of Sales) (includes corresponding
Graph/Chart)
B. Market Analytics
Table 24: European Recent Past, Current & Future Analysis for Baby Disposable Diapers by Geographic
Region – France, Germany, Italy, UK & Rest of Europe Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 25: European Historic Review for Baby Disposable Diapers by Geographic Region – France,
Germany, Italy, UK & Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$
Million for Years 2000 through 2006 (includes corresponding Graph/Chart)
Table 26: European 11-Year Perspective for Diapers by Geographic Region – Percentage Breakdown of
Dollar Sales for France, Germany, Italy, UK & Rest of Europe Markets for Years 2005, 2010 & 2015
(includes corresponding Graph/Chart)
13a.FRANCE
A. Market Analysis
Outlook
Table 27: Leading Manufacturers of Baby Diapers in France (Recent Past Data for 2005) – Percentage
Breakdown by Value Sales for P&G, Private Label, Kimberly-Clark and Others (includes corresponding
Graph/Chart)
B. Market Analytics
Table 28: French Recent Past, Current & Future Analysis for Baby Disposable Diapers Market with Annual
Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 29: French Historic Review for Baby Disposable Diapers Market with Annual Sales Figures in US$
Million for Years 2000 through 2006 (includes corresponding Graph/Chart)
13b.GERMANY
A. Market Analysis
Outlook
Table 30: Leading Players of Baby Diapers in Germany (Recent Past Data for 2005) – Percentage
Breakdown by Value Sales for P&G, Hartmann, Private Label, and Others (includes corresponding
Graph/Chart)
Table 31: Disposable Diaper Brand Sales in Germany (Historic Data for 2000) - Fixies, Ultra Dry, Extra
Class, Pampers, Baby Dry, Premiums, Playtimes, Moltex, and Own Brand Sales (In DM Million) (includes
corresponding Graph/Chart)
B. Market Analytics
Table 32: German Recent Past, Current & Future Analysis for Baby Disposable Diapers Market with Annual
Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 33: German Historic Review for Baby Disposable Diapers Market with Annual Sales Figures in US$
Million for Years 2000 through 2006 (includes corresponding Graph/Chart)
13c.ITALY
Market Analysis
Table 34: Italian Recent Past, Current & Future Analysis for Baby Disposable Diapers Market with Annual
Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 35: Italian Historic Review for Baby Disposable Diapers Market with Annual Sales Figures in US$
Million for Years 2000 through 2006 (includes corresponding Graph/Chart)
13d.THE UNITED KINGDOM
A. Market Analysis
Outlook
Snippets
Table 36: Leading Diaper Brands in the UK (2005 & 2006) - Percentage Share by Revenues for Pampers,
Huggies, and Others (includes corresponding Graph/Chart)
B. Market Analytics
Table 37: UK Recent Past, Current & Future Analysis for Baby Disposable Diapers Market with Annual
Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 38: UK Historic Review for Baby Disposable Diapers Market with Annual Sales Figures in US$ Million
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for Years 2000 through 2006 (includes corresponding Graph/Chart)
13e.SPAIN
Market Analysis
Table 39: Spanish Recent Past, Current & Future Analysis for Baby Disposable Diapers Market with Annual
Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 40: Spanish Historic Review for Baby Disposable Diapers Market with Annual Sales Figures in US$
Million for Years 2000 through 2006 (includes corresponding Graph/Chart)
13f.REST OF EUROPE
A. Market Analysis
Outlook
B. Market Analytics
Table 41: Rest of Europe Recent Past, Current & Future Analysis for Baby Disposable Diapers Market with
Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 42: Rest of Europe Historic Review for Baby Disposable Diapers Market with Annual Sales Figures in
US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)
14.ASIA-PACIFIC
A. Market Analysis
Outlook
Demographics
China
Overview
Demographics
Table 43: Potential for Baby Diapers in China (1998, 2000 & 2010) - Birth Rate and Infants (Aged below
2-years) (includes corresponding Graph/Chart)
Competitive Analysis and Market Structure
Table 44: Baby Diaper Market in China (2009): Percentage Market Share Breakdown of Leading Players
(includes corresponding Graph/Chart)
India
Table 45: Disposable Diaper Market in India (2007): Percentage Market Share Breakdown of Leading
Players (includes corresponding Graph/Chart)
New Zealand
B. Market Analytics
Table 46: Asia-Pacific Recent Past, Current & Future Analysis for Baby Disposable Diapers Market with
Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 47: Asia-Pacific Historic Review for Baby Disposable Diapers Market with Annual Sales Figures in
US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)
15.LATIN AMERICA
A. Market Analysis
Outlook
Table 48: Leading Players in the Latin American Diapers Market (Recent Past Data for 2005) – Percentage
Breakdown for Kimberly-Clark Corp., Procter & Gamble, Private Label and Others (includes corresponding
Graph/Chart)
Brazil
Table 49: Market Share of Leading Players in the Brazilian Disposable Diapers Market: 2006 (% Share in
terms of sales) (includes corresponding Graph/Chart)
Table 50: Brazilian Diapers Market: Percentage Share by Category (Recent Past Data for 2003) - Premium,
Standard, and Basic (includes corresponding Graph/Chart)
Table 51: Disposable Diapers Consumption in Brazil (Recent Past Data for 2002) - Percentage Share by
Geographic Region -Southeast, South, Northeast, and Central West (includes corresponding Graph/Chart)
Table 52: Leading Players in the Brazilian Disposable Diapers Market (Historic Data for 2001) - Percentage
Share by Sales for Kimberly, MPC, Procter, J&J, Pompom, Aloes, and Others (includes corresponding
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Graph/Chart)
Mexico
Table 53: Share of Leading Players in the Mexican Diapers Market - Kimberly de Mexico, Mabesa and
P&G: Recent Past Data for 2004 (includes corresponding Graph/Chart)
B. Market Analytics
Table 54: Latin American Recent Past, Current & Future Analysis for Baby Disposable Diapers Market with
Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 55: Latin American Historic Review for Baby Disposable Diapers Market with Annual Sales Figures in
US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)
16.REST OF WORLD
A. Market Analysis
Outlook
B. Market Analytics
Table 56: Rest of World Recent Past, Current & Future Analysis for Baby Disposable Diapers Market with
Annual Sales Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 57: Rest of World Historic Review for Baby Disposable Diapers Market with Annual Sales Figures in
US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart)
Total Companies Profiled: 49 (including Divisions/Subsidiaries - 61)
Region/CountryPlayers
The United States17
Japan
Europe
France
Germany
The United Kingdom
Rest of Europe
Asia-Pacific (Excluding Japan)
Latin America
Africa
Middle East
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