Cloud as a growth engine for a smarter enterprise. Tap into IBM SaaS Solutions.

1. Cloud without Compromise
Cloud as a Growth Engine for a Smarter Enterprise
Tap into….IBM SaaS Solutions
Doug Clark
@cloudstuff
Cloud Leader IBM United Kingdom and Ireland
© 2013 IBM Corporation

2. What is driving IT demand?
Advanced Predictive
Analytics
Cyber
Security
Infrastructure Optimization –
Cloud Computing
2
Explosion of Mobile
Devices
Business
Optimization
+
Big Data
Real-time
Sensor Data
Growth of
Social Media
© 2013 IBM Corporation

3. Technology is the driving force shaping the future
CEO Studies 2004–2013
2004
2006
2008
2010
2012
2013
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1
1
1
1
1
Technology factors
2
2
2
2
2
2
Market factors
3
3
3
3
3
3
Macro-economic factors
4
4
4
4
4
4
People skills
5
5
5
5
5
5
Regulatory concerns
6
6
6
6
6
6
Socio-economic factors
7
7
7
7
7
7
Globalization
8
8
8
8
8
8
Environmental issues
9
9
9
9
9
9
Geopolitical factors
Strategic reinvention
Better decisions
Deeper collaboration
136% are more likely to use cloud to
170% more likely to use analytics
extensively via cloud to derive insights
79% more likely to rely on cloud to locate
reinvent customer relationships
3
and leverage expertise in the ecosystem
© 2013 IBM Corporation

4. IBM has an unmatched set of cloud capabilities
IBM Cloud
IBM’s end-to-end cloud portfolio
Think It.
Build It.
Tap into It.
Strategize how to
use cloud to drive
savings and revenue
growth.
Build and run your
private or hybrid
cloud.
Utilize cloud
services delivered
from IBM’s
SmartCloud
Restless reinvention
Analytics everywhere
A dynamic hybrid cloud strategy
4
© 2013 IBM Corporation

5. IBM Cloud
Think it. Build it. Tap into it.
Smarter Commerce
Enabling business transformation
Business Process
as a Service
Business Process
Solutions
Application
Application
Application
Application
Application
Smarter Analytics
Smarter Cities
Smarter Workforce
Marketplace of high value consumable business applications
Watson solutions
Software
as a Service
External
Ecosystem
Industry
Collaboration
Human
Resources
Big Data &
Analytics
Commerce
Marketing
Software solutions
Composable and integrated application development platform
Built using open standards
Platform
as a Service
Development
Big Data &
Analytics
Security
Integration
Mobile
Social
Traditional
Workloads
SOFTLAYER
Enterprise class, optimized infrastructure
Built using open standards
Infrastructure
as a Service
Compute
Middleware
solutions
IBM SmartCloud
Enterprise +
Storage
Networking
Infrastructure solutions
Public. Private. Dynamic Hybrid.
5
© 2013 IBM Corporation

6. IBM Cloud: Think it. Build it. Tap into it.
Think it. Build it. Tap into it.
Smarter Commerce
Enabling business transformation
Business Process
as a Service
Business Process
Solutions
Smarter Analytics
Application
Application
Application
Application
Application
Smarter Cities
Smarter Workforce
Marketplace of high value consumable business applications
Watson solutions
Software
as a Service
External
Ecosystem
Industry
Collaboration
Human
Resources
Big Data &
Analytics
Commerce
Marketing
Software solutions
Composable and integrated application development platform
Built using open standards
Platform
as a Service
Development
Big Data &
Analytics
Middleware
solutions
Security
Integration
Mobile
Social
Traditional
Workloads
SOFTLAYER
Enterprise class, optimized infrastructure
Built using open standards
Infrastructure
as a Service
Compute
IBM SmartCloud
Enterprise +
Storage
Networking
Infrastructure solutions
Public. Private. Dynamic Hybrid.
6
© 2013 IBM Corporation

7. IBM acquisitions
Think it. Build it. Tap into it.
Smarter Commerce
Smarter Analytics
Business Process
as a Service
Smarter Cities
Smarter Workforce
Watson solutions
Software
as a Service
Software solutions
Middleware
solutions
Platform
as a Service
SOFTLAYER
IBM SmartCloud
Enterprise +
Infrastructure
as a Service
Infrastructure solutions
Public. Private. Dynamic Hybrid.
7
© 2013 IBM Corporation

8. IBM Cloud: Think it. Build it. Tap into it.
The IBM Cloud portfolio includes 100+ SaaS offerings as
part of the IBM SmartCloud “as-a-service” capabilities
IBM Cloud
IBM’s end-to-end cloud portfolio
Think It.
Build It.
Tap into It.
Strategize how to
use cloud to drive
savings and revenue
growth.
Build and run your
private or hybrid
cloud.
Utilize cloud
services delivered
from IBM’s
SmartCloud
Restless reinvention
Analytics everywhere
A dynamic hybrid cloud strategy
8
© 2013 IBM Corporation

9. IBM Cloud: Think it. Build it. Tap into it.
Cloud is revolutionizing how both IT and line-of-business
executives consider and consume IT
80%
of new IT investments will directly
involve LOB executives by 2016
70%
CFOs
of IT budgets are spent on
operations and
maintenance (IDC)
Alone authorized 26% of
all IT investments during
the past year (Gartner)
6 out of 10
organizations overspend on
IT without improving IT
services (Gartner)
9
CMOs
will control more IT buying
decisions in 2017 than the CIO
(Gartner)
© 2013 IBM Corporation

10. IBM Cloud: Think it. Build it. Tap into it.
Software-as-a-Service is no longer only about economics -- it is
about innovation
Lower
upfront
costs and
variable
pricing
10
IT
flexibility
and
scalability
Better
service
and
complete
solutions
Agility
and rapid
time to
value
More
innovation
and
productivity
New
business
models
© 2013 IBM Corporation

11. IBM Cloud: Think it. Build it. Tap into it.
SaaS and BPaaS directly serve the needs of the business
leader and functional departments
Chief Human Resource
Officers need to find, analyze,
Chief Procurement Officers
need to strategically manage spend, contracts,
& supplier ecosystems.
source, acquire & retain the best
talent worldwide.
General Counsel needs
to streamline contract
management processes,
and strengthen IP.
Heads of Customer
Care need to build unique service
and retention techniques via
personalized engagements.
Chief Financial Officers
need to make more analytical, riskaware decisions supporting revenue,
expenses, and other KPIs.
VPs of Sales must drive
omnichannel B2C sales that integrate
across mobile, social, and on-site
locations.
11
Chief Marketing Officers
must analyze, understand, and engage each
customer as an individual across channels.
© 2013 IBM Corporation

12. IBM Cloud: Think it. Build it. Tap into it.
Shared IT/LOB strategy encourages a collaborative SaaS
buying agenda
Collaborative IT
Business Needs




Shared vision
and execution
IT Needs





Innovative solutions
Faster time to value
Up-to-date
capabilities
Always available
Security
Privacy
Scalability
Agility
Governance
“Shadow IT”
LoB Buyers
12
© 2013 IBM Corporation

13. IBM Cloud: Think it. Build it. Tap into it.
IBM’s portfolio delivers broad and deep business value to help
organizations achieve their objectives
•
•
•
•
E-commerce
Customer self-service
Public safety
Service delivery
Deliver Business
Analytics at Point of
Impact
•
•
•
•
•
Digital marketing optimization
Pricing, promotion, product mix analytics
Procurement analytics
Business insights
Intelligent city operations
Connect People with
Collaborative Business
Networks
•
•
•
•
Employee and partner collaboration
Strategic supply management
Product planning and development
Talent management
Accelerate Business
Process Innovation
13
© 2013 IBM Corporation

14. IBM Cloud: Think it. Build it. Tap into it.
Through the IBM SmartCloud, clients tap into SaaS suites
aligned with a broader Cloud strategy championed by IT
SmartCloud for Human
Resources
SmartCloud for Procurement
Contract Management
Spend Analysis
Strategic Sourcing
Talent Management
Learning and Certification
Employee Onboarding
SmartCloud for
Social Business
Collaboration Suite
SmartCloud for Customer
Care & Support
Engagement Advice
Experience Management
Client Success
SmartCloud for Sales &
Commerce
SmartCloud for Legal
Contract Management
Risk Analysis
Document Management
SmartCloud for
IT Operations
Service Management
Security
SmartCloud for
City Operations
Transportation Planning
Water Management
Utility Optimization
eCommerce
Performance Analytics
Quote Management
SmartCloud for Marketing
14
Demand Generation
Campaign Analytics
Agency Collaboration
© 2013 IBM Corporation

15. IBM Cloud: Think it. Build it. Tap into it.
High Value Applications: Delivered at Scale and Helping Our
Clients Transform Their Businesses Today
300,000 global trading
entities connected for
IBM clients
x
…accessed daily by
80,000 candidates and
more than one million
hiring managers
5.5 million daily
transactions
exchanged via IBM
B2B cloud
60,000 users of IBM
digital marketing tools
send 130 million
monthly emails
120 million candidate
records on the Kenexa talent
management platform…
e
180 Million
transportation
management
transactions annually
We enable tens of thousands of marketers that support over 4,000 brands to send
333 million emails each month and facilitate over 8 million trade deals negotiated
by thousands of users
15
© 2013 IBM Corporation

16. IBM Cloud: Think it. Build it. Tap into it.
Client Success on IBM SmartCloud Solutions
Increased clickthrough rate 500%
Reduced TCO by 90%
Increased loan volume
by 34%
Reduced onboarding
process from days to hours
Decreased PO processing
time by 75%
Predict student drop out
with 80% accuracy
Lowered costs 33%
Grew Ecommerce
revenues twentyfold
1 percent improvement
to margin
20% faster cycle time for new
product introductions
Saved $120 million on
upgrading the City’s water
infrastructure
Visibility to 99.9% of
truckload shipments
16
© 2013 IBM Corporation

17. IBM Cloud: Think it. Build it. Tap into it.
Why do the world’s leading companies rely on IBM SaaS
solutions?


Broad coverage for front office roles with 8 SaaS
suites for the c-suite

Deep domain expertise across 18 industries
delivered through IBM Global Business Services

Availability in over 50 countries today

Customer-centric value with outcome-based
subscription models

Enterprise-grade security standards

Flexible deployment across private, public, and
hybrid cloud environments

17
100+ best-in-class solutions
Large and expanding global SaaS business
partner community
© 2013 IBM Corporation

18. IBM Cloud: Think it. Build it. Tap into it.
Find out more about how you can tap into SaaS solutions
Ask the fundamental questions:
• Are your clients’ organizations
achieving the levels of innovation
required to compete in today’s
environment?
• Are your clients able to nimbly
put lucrative ideas into action?
• Can your clients’ value chain
continually reinventing customer
relationships?
• Are you adapting to market changes
as fast as your clients’ competitors?
Go to www.ibm.com/SaaS
for more information.
Doug Clark
@cloudstuff
Cloud Leader, IBM UK & Ireland
doug.clark@uk.ibm.com
Tap Into it.
Utilize cloud services delivered from
IBM SmartCloud.
18
© 2013 IBM Corporation