This document discusses different types of products including physical goods, services, places, experiences, organizations, properties, and information. It provides examples for each type such as soaps (physical goods), airlines services, Hyderabad (place), tourism packages (experience), Cancer Foundation of India (organization), shopping malls (property), and websites (information). The document also discusses nation as a product using India and tourism in India as an example.

1. Prestige Institute of Management and
Research
Assignment no.2
Marketing Management
PRODUCT
Submitted to Submitted
by
Prof. Manish Joshi Prateek
maheshwari
Arpit hada
Lalit dongre
Arpita khare

2. INCLUDING PHYSICAL GOODS
(SOAPS), SERVICE (AIRLINES),
PLACES(HYDERABAD),
EXPIRIENCE (TOURISM
PACKAGES), NATIONS
(THAILAND), ORGANISATION
(CANCER FOUNDATION OF
INDIA), PROPERTIES
(SHOPPING MALL) AND
INFORMATION
(WWW.NDTV.COM)

3. Product
 In general, the product is defined as a thing
produced by labor or effort or result of an act
or process
 Since 1575, the word product has referred to
anything produced. Since 1695, the word has
referred to thing or things produced.
In economics and commerce, products belong to
a broader category of goods. The economic
meaning of product was first used by political
economist Adam Smith.

4.  In marketing, a product is anything that can be offered to a market
that might satisfy a want or need.
 In retailing, products are called as Merchandise.
 In manufacturing, product are purchased as raw material and sold
as finished goods.
 Commodities are usually raw materials such as metals and
agriculture products, but a commodity can also be anything widely
available in the open market.
 In insurance, the policies are considered products offered for sale by
insurance company that crated the contract.

5.  A product can be physical goods
 A product is bundle of utilities. It gives
satisfaction to consumer for which he or she
pays money to seller. It can be in physical form
like soaps , cloths etc.
 A product can be marketed by dealing in 7 P’s
of marketing that are product, Pricing, Place,
Promotion, Packaging, Positioning & People.
 Any product which has its physical existence
can be marketed.

7.  A product can be a service:
 A product can be a service also for which a
consumer pay money to the seller or the
organization providing service to the consumer.
Like airlines services, railway services etc.
 For airlines services passenger means the
consumer pay a particular amount to the
airlines companies for better and time saving
service.

8. Fields of service as a product
 Health Care
 hospital, medical practice, dentistry, eye care
 Professional Services
 accounting, legal, architectural
 Financial Services
 banking, investment advising, insurance
 Hospitality
 restaurant, hotel/motel, bed & breakfast,
 ski resort, rafting
 Travel
 airlines, travel agencies, theme park
 Others:
 hair styling, pest control, plumbing, lawn maintenance,
counseling services, health club

9.  Place as a product:
 A product can also be in the form of place like
newyork, srinagar etc. for the devotee who visit
these places for their mental satisfaction and to
find their inner peace. These places also acts as
product to some local people as tourism
generates revenue for them too.
 Las Vegas or simply Vegas is used by the Las
Vegas Convention and Visitors Authority as a
brand to market the bulk of the Las Vegas Valley,
including the Las Vegas Strip, Las Vegas,
Nevada, Henderson, Nevada, North Las Vegas,
Nevada and parts of Clark County, Nevada

10.  Jerusalem has a clear city brand as a holy city. The holy city
includes numerous significant holy sites such as the Western Wall,
Church of the Holy Sepulcher, Garden Tomb, and Al-Aqsa Mosque.
A study commissioned by the Swedish Research Council suggests
that Jerusalem may be one of the oldest city brands, having
undergone organic branding campaigns for centuries. Pilgrimage,
the religious equivalent of tourism, has been part of Jerusalem's
history for millennia.

11.  A product can be properties:
 A product can be properties also like in a real
state business, the business men can sell the
properties to the customer in a particular price.
For them properties are the product which they
are selling to the customer and earn money.
For example: shopping mall, land, building etc.

13.  A product can be an experience:
 A product can also be an experience which can
not be seen but it can be felt by the consumer.
Normally they are non durable goods. Like
tourism package, magic show, movie show etc.
 Consumer pay a particular amount for the
experience. These products are non durable as
a consumer can use it one or two times. Like in
this video tourist are attracted towards making
trip to gujrat.

15.  Nation as a product (India):
 Tourism has emerged as an instrument for employment
generation, poverty alleviation and sustainable human
development. During 2003-2004, direct employment in
the tourism sector was estimated to be 21.54 million.
Tourism also promotes national integration and
international understanding and gives support to local
handicrafts and cultural activities.
 Domestic tourism plays a vital role in achieving the
national objectives of promoting social and cultural
cohesion and national integration. Its contribution to
generation of employment is very high. With the increase
in income levels and emergence of a powerful middle
class, the potential for domestic tourism has grown
substantially during the last few years. During the year
2004, about 366 million domestic tourist visits were
made and for the year 2005 it was estimated at 382
million visits

16.  The government plans to change its overseas marketing strategy
and seek the help of private companies for the first time to attract
more foreign tourists to India. The tourism ministry plans to assess
the effectiveness of its offices overseas, said a top official, who
declined to be named.Tourism offices may be opened in new
locations as well. After the assessment, some tourist offices may be
expanded or relocated, according to a report prepared by a working
group on tourism for the 12th Five-Year plan that starts 1April.
 India currently has 14 such offices in cities such as Tokyo, Beijing,
Singapore, Sydney, Dubai, Paris, London, New York and Los
Angeles. “The tourism offices overseas are not accountable right
now,” said Iqbal Mulla, president, Travel Agents Association of India,
an industry lobby. “They need to be made accountable in terms of
growth in tourism from the respective markets.” The ministry is also
considering a plan to appoint marketing representatives to expand
its presence.