SEO is still very important for businesses in 2010. The document outlines several key points for SEO in the coming year: search engines will continue emphasizing quality content and links; personalized and real-time search will grow in importance; and social media will have a greater influence on search rankings. It provides tips for businesses, such as creating valuable, unique content; optimizing individual pages; and focusing on obtaining trusted, relevant inbound links from other sites. Overall, the best SEO strategies revolve around building a quality online presence through content and social sharing.