Today everybody wants to look beautiful and fancies a second look from others. Hence, popular adages such as “Beauty lies in the eyes of the beholder” and “Beauty is only skin deep” which essentially encapsulate some fundamental truth, have become nothing but clichés.In fact, the perception of beauty has changed over the years. What was considered as beauty in earlier times might not be today, or in the future. In the classical period, beauty meant conformation to certain tenets but in the gothic period, the concept of beauty changed to something spiritual, only God was considered beautiful and the rest as unholy and evil. However, today the concept is entirely different.

1. Enhance and Accentuate Looks with Cosmetics
Today everybody wants to look beautiful and fancies a second look from others. Hence, popular adages such as
“Beauty lies in the eyes of the beholder” and “Beauty is only skin deep” which essentially encapsulate some
fundamental truth, have become nothing but clichés.In fact, the perception of beauty has changed over the years.
What was considered as beauty in earlier times might not be today, or in the future. In the classical period, beauty
meant conformation to certain tenets but in the gothic period, the concept of beauty changed to something
spiritual, only God was considered beautiful and the rest as unholy and evil. However, today the concept is entirely
different.
Looking beautiful or having great looks is of paramount importance today. Hence, those who are not naturally
born beautiful are in no way ready to resign to their fate. Thanks to the print media and the electronic media,
people now understand that there are different ways to obtain good looks. By emphasizing one’ best features and
by hiding the little flaws and blemishes anyone can attain gorgeous looks. With thousand different finest cosmetics
available in stores, attaining great looks is not difficult anymore.
Enter a cosmetics store and one would be mesmerized by the kind of beauty and personal care products put on
sale. One would find more than a single product for each part of the body. For instance, for lips there is lipstick, lip-
gloss, lip balm, lip primer, lip liner, lip boosters, lip plumper, and lip conditioner and as for eyes there is mascara,
eye liner, eye shadow, eye shimmer, eye pencils and so on. Similarly, there are numerous products to enhance and
accentuate one’s beauty as well as looks. Apart from that, there are products for each skin type and hair type thus
making things much easier for consumers.
Cosmetics industry is now a fast growing industry. It would be difficult to find a person who is not using cosmetics
of any kind be it skin care, hair care, color cosmetics, fragrances or oral care. As there is stupendous growth in the
use of cosmetics, more and more products are introduced each year. Hence, a lot many choices are now available
for the consumers. For instance, moisturizers come in the form of creams, emulsions, and lotions.
Another important industry that has seen significant growth is the cosmetics packaging industry. There are
different packaging solutions for each product, like lotion pumps, treatment pumps, airless pump bottles, trigger
sprayers, and so on coming in various shapes, designs and sizes.