2. tor as evidence that funds flowing from individ-
Shared participation uals and employers to insurers were no longer a
matter of private purchase but constituted a tril-
in a named program is lion-dollar tax increase, coupled with a trillion-
necessary to link our dollar boost in federal spending.
This political price was too steep to pay during
physical health as the legislative debate prior to enactment of the
law. In contrast, naming the program now is
individuals to the likely to reduce its political vulnerability. Oppo-
nents of reform mainly accuse the new law of
fiscal health of our cryptic complexity. A name such as Americare
offers a straightforward message in response.
country. A national identity would also help counter ac-
cusations of unaffordability. Health care spend-
ing has never been well understood by average
Americans.4,5 During the legislative debate, me-
dia commentators approached the proposed law
as a compilation of personal costs and benefits.
Health improvement is critical to the sustain- They readily explained “how reform affects you”
ability of our health care system. Framing the but seldom considered “how reform affects us”
new law’s initiatives to increase population as a nation.
health as part of Americare would underscore Americans generally favor low taxes and small
the message that individuals and communities government and are skeptical about the connec-
share responsibility for unhealthy behaviors tion between health reform and deficit reduc-
such as smoking, overeating, and avoiding tion. Shared participation in a named program
physical activity. Putting poor health in the same is necessary to link our physical health as indi-
collective context as health insurance might fi- viduals to the fiscal health of our country. Prof-
nally persuade us to connect health care provid- ligate health spending diverts large amounts of
ers to schools, schools to workplaces, and public money from other critical needs, such as
workplaces to other community sites that can education. It represents a drain on employment
preserve and promote health. compensation that crowds out cash wages, and it
Three concerns probably dissuaded the reform poses a long-term threat to the fiscal stability of
law’s proponents from clearly proclaiming its the United States.
identity. First, a named program might have At several points in history, we Americans have
frightened America’s “haves” by suggesting that shown ourselves capable of pulling together on
familiar insurance arrangements would change. health care to provide mutual assistance, express
Second, bestowing a single name on the program patriotism, and invest in our future.6 Naming the
might have seemed socialistic; even the pro- new system Americare would expressly associate
posed “public option” was abandoned in the final both health security and stewardship of scarce
law because it connoted a much-feared govern- resources with citizenship in one of the greatest
ment takeover. Third, the Congressional Budget nations on earth. ▪
Office might have interpreted a unitary descrip-
NOTES
1 Rep. Fortney (Pete) Stark proposed 1995;14(2):143–57. but still American [Internet]. In:
a Medicare-for-all system in the 4 Blendon RJ, Hunt K, Benson JM, Murray TH, Crowley M, editors.
AmeriCare Health Care Act in 2007. Fleischfresser C, Buhr T. Under- Connecting American values with
Names resembling “Americare” have standing the American public’s American health care reform.
also been used by private health care health priorities: a 2006 perspective. Garrison (NY): Hastings Center;
companies. Health Aff (Millwood). 2006;25(6): 2009 [cited 2010 Jun 18].
2 Vladeck BC. The political economy of w508–15. p. 10–12. Available from: http://
Medicare. Health Aff (Millwood). 5 Blendon RJ, Hyams TS, Benson JM. www.thehastingscenter.org/
1999;18(1):22–36. Bridging the gap between expert and uploadedFiles/Publications/
3 Jacobs LR. Politics of America’s public views on health care reform. Primers/solidarity_sage.pdf
supply state: health reform and JAMA. 1993;269(19):2573–8.
technology. Health Aff (Millwood). 6 Sage WM. Solidarity: unfashionable
August 2010 29 :8 Health Affa irs 1497