SlideShare ist ein Scribd-Unternehmen logo
1 von 17
Social media: strategy for engagement Stephen Franklin   , Metlink Communications Adviser
Metlink ,[object Object],[object Object],[object Object],[object Object],[object Object]
Getting to know our customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communicating with our customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research – accessing information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research - technology ,[object Object],[object Object],[object Object]
Research - technology ,[object Object],[object Object]
Communicating through apps ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communicating through apps ,[object Object],[object Object],[object Object]
Communicating through apps ,[object Object],[object Object],[object Object],[object Object],Nokia   41 per cent iPhone   19 per cent Samsung  11 per cent Sony Ericsson   7 per cent
Communicating through apps ,[object Object],[object Object],[object Object]
Social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market Intelligence Review - 5 November 2008
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Weitere ähnliche Inhalte

Was ist angesagt?

Presentation new media-landscape
Presentation new media-landscapePresentation new media-landscape
Presentation new media-landscapeMuhammad Ahmad
 
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLongMobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLongPRSAWDC
 
Mobile Video in Sub Saharan Africa
Mobile Video in Sub Saharan AfricaMobile Video in Sub Saharan Africa
Mobile Video in Sub Saharan AfricaTulanana Bohela
 
Challenging Times In Digital Advertising
Challenging Times In Digital AdvertisingChallenging Times In Digital Advertising
Challenging Times In Digital AdvertisingInês Almeida
 
Challenging Times In Online Advertising
Challenging Times In Online Advertising Challenging Times In Online Advertising
Challenging Times In Online Advertising Unonimity
 
Journalism in Crisis
Journalism in CrisisJournalism in Crisis
Journalism in CrisisInês Almeida
 
Journalism in Crisis
Journalism in CrisisJournalism in Crisis
Journalism in CrisisUnonimity
 
Hot Hand Merchant Network
Hot Hand   Merchant NetworkHot Hand   Merchant Network
Hot Hand Merchant Networkcalrecsports
 
Emerging markets or Available markets
Emerging markets or Available markets Emerging markets or Available markets
Emerging markets or Available markets narayan murthy ivaturi
 
Ym2 assignment 161 mobile cong veo thuy tien
Ym2 assignment 161 mobile cong veo thuy tienYm2 assignment 161 mobile cong veo thuy tien
Ym2 assignment 161 mobile cong veo thuy tienThuy Tien Khong Thi
 
Publicnotice.ng media kit
Publicnotice.ng media kitPublicnotice.ng media kit
Publicnotice.ng media kitTunde Eke
 
Forbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 OpaForbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 OpaSergey Galyonkin
 
MaximaTelecom - UITP MENA
MaximaTelecom - UITP MENAMaximaTelecom - UITP MENA
MaximaTelecom - UITP MENAMikhail Zarin
 
Training curriculum may 141202
Training curriculum may 141202Training curriculum may 141202
Training curriculum may 141202MediaDonuts
 
Mobile Analytics & eCRMm
Mobile Analytics & eCRMmMobile Analytics & eCRMm
Mobile Analytics & eCRMmMichael Ricci
 
Intro to Mobile Marketing_Michael Hanley
Intro to Mobile Marketing_Michael HanleyIntro to Mobile Marketing_Michael Hanley
Intro to Mobile Marketing_Michael HanleySara Quinn
 
Digital Trends Worldwide Partners
Digital Trends Worldwide PartnersDigital Trends Worldwide Partners
Digital Trends Worldwide PartnersiMedia UK
 

Was ist angesagt? (20)

Presentation new media-landscape
Presentation new media-landscapePresentation new media-landscape
Presentation new media-landscape
 
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLongMobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
 
Mobile Video in Sub Saharan Africa
Mobile Video in Sub Saharan AfricaMobile Video in Sub Saharan Africa
Mobile Video in Sub Saharan Africa
 
Challenging Times In Digital Advertising
Challenging Times In Digital AdvertisingChallenging Times In Digital Advertising
Challenging Times In Digital Advertising
 
Challenging Times In Online Advertising
Challenging Times In Online Advertising Challenging Times In Online Advertising
Challenging Times In Online Advertising
 
Journalism in Crisis
Journalism in CrisisJournalism in Crisis
Journalism in Crisis
 
Mobile applications
Mobile applicationsMobile applications
Mobile applications
 
Journalism in Crisis
Journalism in CrisisJournalism in Crisis
Journalism in Crisis
 
Hot Hand Merchant Network
Hot Hand   Merchant NetworkHot Hand   Merchant Network
Hot Hand Merchant Network
 
Emerging markets or Available markets
Emerging markets or Available markets Emerging markets or Available markets
Emerging markets or Available markets
 
Inventory to Audience
Inventory to AudienceInventory to Audience
Inventory to Audience
 
Ym2 assignment 161 mobile cong veo thuy tien
Ym2 assignment 161 mobile cong veo thuy tienYm2 assignment 161 mobile cong veo thuy tien
Ym2 assignment 161 mobile cong veo thuy tien
 
Publicnotice.ng media kit
Publicnotice.ng media kitPublicnotice.ng media kit
Publicnotice.ng media kit
 
Changing Face of Digital Consumer
Changing Face of Digital Consumer Changing Face of Digital Consumer
Changing Face of Digital Consumer
 
Forbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 OpaForbes Jim Think Big Presentation Final 3 6 07 Opa
Forbes Jim Think Big Presentation Final 3 6 07 Opa
 
MaximaTelecom - UITP MENA
MaximaTelecom - UITP MENAMaximaTelecom - UITP MENA
MaximaTelecom - UITP MENA
 
Training curriculum may 141202
Training curriculum may 141202Training curriculum may 141202
Training curriculum may 141202
 
Mobile Analytics & eCRMm
Mobile Analytics & eCRMmMobile Analytics & eCRMm
Mobile Analytics & eCRMm
 
Intro to Mobile Marketing_Michael Hanley
Intro to Mobile Marketing_Michael HanleyIntro to Mobile Marketing_Michael Hanley
Intro to Mobile Marketing_Michael Hanley
 
Digital Trends Worldwide Partners
Digital Trends Worldwide PartnersDigital Trends Worldwide Partners
Digital Trends Worldwide Partners
 

Andere mochten auch

Andere mochten auch (6)

Transforming Your Library
Transforming Your LibraryTransforming Your Library
Transforming Your Library
 
Knowledge Management Australia 2015: The Discovery and Re-Discovery of Knowledge
Knowledge Management Australia 2015: The Discovery and Re-Discovery of KnowledgeKnowledge Management Australia 2015: The Discovery and Re-Discovery of Knowledge
Knowledge Management Australia 2015: The Discovery and Re-Discovery of Knowledge
 
Threats and Legal Issues in Social Media
Threats and Legal Issues in Social MediaThreats and Legal Issues in Social Media
Threats and Legal Issues in Social Media
 
Intranet Change
Intranet ChangeIntranet Change
Intranet Change
 
Acquire More Customers
Acquire More CustomersAcquire More Customers
Acquire More Customers
 
7 Myths of Startup Financing
7 Myths of Startup Financing7 Myths of Startup Financing
7 Myths of Startup Financing
 

Ähnlich wie Stephen Franklin

Ht media digital quotient intro
Ht media digital quotient introHt media digital quotient intro
Ht media digital quotient introVijayendra Dwari
 
Evolving Direct into The New World at Sprint
Evolving Direct into The New World at SprintEvolving Direct into The New World at Sprint
Evolving Direct into The New World at SprintVivastream
 
Leveraging mobility challenges and opportunities for the enterprise
Leveraging mobility   challenges and opportunities for the enterpriseLeveraging mobility   challenges and opportunities for the enterprise
Leveraging mobility challenges and opportunities for the enterprisetechendeavour123
 
Seven Tips For Mobile Lead Generation
Seven Tips For Mobile Lead GenerationSeven Tips For Mobile Lead Generation
Seven Tips For Mobile Lead GenerationSparkroom
 
Skift x checkmate report preview
Skift x checkmate report   previewSkift x checkmate report   preview
Skift x checkmate report previewMatt Heidkamp
 
Mobile Social Intelligence Report
Mobile Social Intelligence ReportMobile Social Intelligence Report
Mobile Social Intelligence ReportWilson Orta
 
MBA 615 - Mobile Market Research - MIS project
MBA 615 - Mobile Market Research - MIS projectMBA 615 - Mobile Market Research - MIS project
MBA 615 - Mobile Market Research - MIS projectmarhenbun
 
MMA 2013_Mobile then now how
MMA 2013_Mobile then now howMMA 2013_Mobile then now how
MMA 2013_Mobile then now howHoàng Hường
 
Generic draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvhGeneric draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvhMEmbrace
 
Putting the customer at centre february 2012
Putting the customer at centre  february 2012Putting the customer at centre  february 2012
Putting the customer at centre february 2012The Social Executive
 
Seig seminar 2014 - A Smarter Way to Lower Emissions - Peter Cullen
Seig seminar 2014 - A Smarter Way to Lower Emissions - Peter Cullen Seig seminar 2014 - A Smarter Way to Lower Emissions - Peter Cullen
Seig seminar 2014 - A Smarter Way to Lower Emissions - Peter Cullen STEP_scotland
 
2014 Asian Mobile Landscape
2014 Asian Mobile Landscape  2014 Asian Mobile Landscape
2014 Asian Mobile Landscape Self-employed
 
White paper: How to be successful in Mobile Advertising
White paper: How to be successful in Mobile AdvertisingWhite paper: How to be successful in Mobile Advertising
White paper: How to be successful in Mobile AdvertisingMohamed Mahdy
 
MTA - Digital Marketing Campaign
MTA - Digital Marketing CampaignMTA - Digital Marketing Campaign
MTA - Digital Marketing CampaignPanos Anadiotis
 
03 - An introduction to social media and customer engagament - Emma Lindley
03 - An introduction to social media and customer engagament - Emma Lindley03 - An introduction to social media and customer engagament - Emma Lindley
03 - An introduction to social media and customer engagament - Emma LindleyEmma Lindley
 
The State of Mobile Communications
The State of Mobile CommunicationsThe State of Mobile Communications
The State of Mobile CommunicationsBurson-Marsteller
 

Ähnlich wie Stephen Franklin (20)

Ht media digital quotient intro
Ht media digital quotient introHt media digital quotient intro
Ht media digital quotient intro
 
ORGPRO 11
ORGPRO 11ORGPRO 11
ORGPRO 11
 
Evolving Direct into The New World at Sprint
Evolving Direct into The New World at SprintEvolving Direct into The New World at Sprint
Evolving Direct into The New World at Sprint
 
Leveraging mobility challenges and opportunities for the enterprise
Leveraging mobility   challenges and opportunities for the enterpriseLeveraging mobility   challenges and opportunities for the enterprise
Leveraging mobility challenges and opportunities for the enterprise
 
Seven Tips For Mobile Lead Generation
Seven Tips For Mobile Lead GenerationSeven Tips For Mobile Lead Generation
Seven Tips For Mobile Lead Generation
 
Skift x checkmate report preview
Skift x checkmate report   previewSkift x checkmate report   preview
Skift x checkmate report preview
 
Mobile Social Intelligence Report
Mobile Social Intelligence ReportMobile Social Intelligence Report
Mobile Social Intelligence Report
 
MBA 615 - Mobile Market Research - MIS project
MBA 615 - Mobile Market Research - MIS projectMBA 615 - Mobile Market Research - MIS project
MBA 615 - Mobile Market Research - MIS project
 
MMA 2013_Mobile then now how
MMA 2013_Mobile then now howMMA 2013_Mobile then now how
MMA 2013_Mobile then now how
 
Generic draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvhGeneric draft 1 july 10 fina lvh
Generic draft 1 july 10 fina lvh
 
Putting the customer at centre february 2012
Putting the customer at centre  february 2012Putting the customer at centre  february 2012
Putting the customer at centre february 2012
 
Seig seminar 2014 - A Smarter Way to Lower Emissions - Peter Cullen
Seig seminar 2014 - A Smarter Way to Lower Emissions - Peter Cullen Seig seminar 2014 - A Smarter Way to Lower Emissions - Peter Cullen
Seig seminar 2014 - A Smarter Way to Lower Emissions - Peter Cullen
 
Keys to digital, social media and content marketing by Shel Holtz
Keys to digital, social media and content marketing by Shel HoltzKeys to digital, social media and content marketing by Shel Holtz
Keys to digital, social media and content marketing by Shel Holtz
 
Dot pab forum september 2011
Dot pab forum september 2011Dot pab forum september 2011
Dot pab forum september 2011
 
2014 Asian Mobile Landscape
2014 Asian Mobile Landscape  2014 Asian Mobile Landscape
2014 Asian Mobile Landscape
 
White paper: How to be successful in Mobile Advertising
White paper: How to be successful in Mobile AdvertisingWhite paper: How to be successful in Mobile Advertising
White paper: How to be successful in Mobile Advertising
 
MTA - Digital Marketing Campaign
MTA - Digital Marketing CampaignMTA - Digital Marketing Campaign
MTA - Digital Marketing Campaign
 
03 - An introduction to social media and customer engagament - Emma Lindley
03 - An introduction to social media and customer engagament - Emma Lindley03 - An introduction to social media and customer engagament - Emma Lindley
03 - An introduction to social media and customer engagament - Emma Lindley
 
The State of Mobile Communications
The State of Mobile CommunicationsThe State of Mobile Communications
The State of Mobile Communications
 
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
 

Mehr von Ark Group Australia Pty Ltd

Content Creation and the Australian Public Sector - one day only in Canberra
Content Creation and the Australian Public Sector - one day only in CanberraContent Creation and the Australian Public Sector - one day only in Canberra
Content Creation and the Australian Public Sector - one day only in CanberraArk Group Australia Pty Ltd
 
The Essential Toolkit for Your: EDRM Renovation Australia 2017
The Essential Toolkit for Your: EDRM Renovation Australia 2017  The Essential Toolkit for Your: EDRM Renovation Australia 2017
The Essential Toolkit for Your: EDRM Renovation Australia 2017 Ark Group Australia Pty Ltd
 
The Wheels of Knowledge Management in Australia: Bill Kaplan and Zach Wahl
The Wheels of Knowledge Management in Australia: Bill Kaplan and Zach WahlThe Wheels of Knowledge Management in Australia: Bill Kaplan and Zach Wahl
The Wheels of Knowledge Management in Australia: Bill Kaplan and Zach WahlArk Group Australia Pty Ltd
 
And Now for Something Completely Different: Change Management for the Austral...
And Now for Something Completely Different: Change Management for the Austral...And Now for Something Completely Different: Change Management for the Austral...
And Now for Something Completely Different: Change Management for the Austral...Ark Group Australia Pty Ltd
 
The Australian Government Online Learning Toolkit
The Australian Government Online Learning ToolkitThe Australian Government Online Learning Toolkit
The Australian Government Online Learning ToolkitArk Group Australia Pty Ltd
 
Getting to the point through Internal Communication
Getting to the point through Internal CommunicationGetting to the point through Internal Communication
Getting to the point through Internal CommunicationArk Group Australia Pty Ltd
 
Improving Performance Through Business Process Management
Improving Performance Through Business Process ManagementImproving Performance Through Business Process Management
Improving Performance Through Business Process ManagementArk Group Australia Pty Ltd
 
Creative Knowledge Retention - A Two-Day Knowledge Huddle
Creative Knowledge Retention - A Two-Day Knowledge HuddleCreative Knowledge Retention - A Two-Day Knowledge Huddle
Creative Knowledge Retention - A Two-Day Knowledge HuddleArk Group Australia Pty Ltd
 
BPM sustained transformation key note extract arkgroup (19th october 2010) ihc
BPM sustained transformation key note extract   arkgroup (19th october 2010) ihcBPM sustained transformation key note extract   arkgroup (19th october 2010) ihc
BPM sustained transformation key note extract arkgroup (19th october 2010) ihcArk Group Australia Pty Ltd
 

Mehr von Ark Group Australia Pty Ltd (20)

Games for the Australian Government
Games for the Australian GovernmentGames for the Australian Government
Games for the Australian Government
 
Content Creation and the Australian Public Sector - one day only in Canberra
Content Creation and the Australian Public Sector - one day only in CanberraContent Creation and the Australian Public Sector - one day only in Canberra
Content Creation and the Australian Public Sector - one day only in Canberra
 
The Essential Toolkit for Your: EDRM Renovation Australia 2017
The Essential Toolkit for Your: EDRM Renovation Australia 2017  The Essential Toolkit for Your: EDRM Renovation Australia 2017
The Essential Toolkit for Your: EDRM Renovation Australia 2017
 
The Wheels of Knowledge Management in Australia: Bill Kaplan and Zach Wahl
The Wheels of Knowledge Management in Australia: Bill Kaplan and Zach WahlThe Wheels of Knowledge Management in Australia: Bill Kaplan and Zach Wahl
The Wheels of Knowledge Management in Australia: Bill Kaplan and Zach Wahl
 
And Now for Something Completely Different: Change Management for the Austral...
And Now for Something Completely Different: Change Management for the Austral...And Now for Something Completely Different: Change Management for the Austral...
And Now for Something Completely Different: Change Management for the Austral...
 
Knowledge Management Australia 2016
Knowledge Management Australia 2016Knowledge Management Australia 2016
Knowledge Management Australia 2016
 
Marketing and the Australian Public Sector 2016
Marketing and the Australian Public Sector 2016Marketing and the Australian Public Sector 2016
Marketing and the Australian Public Sector 2016
 
The Australian Government Online Learning Toolkit
The Australian Government Online Learning ToolkitThe Australian Government Online Learning Toolkit
The Australian Government Online Learning Toolkit
 
Knowledge Management Australia 2013
Knowledge Management Australia 2013Knowledge Management Australia 2013
Knowledge Management Australia 2013
 
Getting to the point through Internal Communication
Getting to the point through Internal CommunicationGetting to the point through Internal Communication
Getting to the point through Internal Communication
 
Improving Performance Through Business Process Management
Improving Performance Through Business Process ManagementImproving Performance Through Business Process Management
Improving Performance Through Business Process Management
 
The Everyday Intranet
The Everyday Intranet The Everyday Intranet
The Everyday Intranet
 
E025intranets web
E025intranets webE025intranets web
E025intranets web
 
Creative Knowledge Retention - A Two-Day Knowledge Huddle
Creative Knowledge Retention - A Two-Day Knowledge HuddleCreative Knowledge Retention - A Two-Day Knowledge Huddle
Creative Knowledge Retention - A Two-Day Knowledge Huddle
 
KM Australia 2012 Congress
KM Australia 2012 CongressKM Australia 2012 Congress
KM Australia 2012 Congress
 
Leading the way in Internal Communication
Leading the way in Internal CommunicationLeading the way in Internal Communication
Leading the way in Internal Communication
 
The Data Evolution
The Data Evolution The Data Evolution
The Data Evolution
 
BPM sustained transformation key note extract arkgroup (19th october 2010) ihc
BPM sustained transformation key note extract   arkgroup (19th october 2010) ihcBPM sustained transformation key note extract   arkgroup (19th october 2010) ihc
BPM sustained transformation key note extract arkgroup (19th october 2010) ihc
 
Amanda broomhall
Amanda broomhallAmanda broomhall
Amanda broomhall
 
Scott ross presentation
Scott ross   presentationScott ross   presentation
Scott ross presentation
 

Stephen Franklin