Este documento descreve como eventos virtuais podem trazer muitas oportunidades para empresas, incluindo engajamento de funcionários, realização de treinamentos, geração de leads e vendas, e comunicação com investidores. A Arkadin oferece diversas soluções de eventos virtuais para atender a diferentes necessidades e orçamentos.
2. - Unindo pessoas a qualquer hora e lugar
Foque-se na mensagem,
Nós nos focamos no evento
Suas metas, seus objetivos,
seu negócios, seu evento
Nossas pessoas: Acompanhamos seu evento do início ao fim
Alcance global, Suporte local
para você e sua audiência
Lucro, Percepção,
Ganhos de atenção
3. • Motivar/engajar colaboradores
• Realizar treinamentos mais efetivos
• Geração de leads/vendas
• Melhorar a Comunicação Interna
• Tornar sua empresa mais sustentável
• Fazer anúncio de resultado financeiro
• Reduzir custos com viagens
• Entregar qualidade
• Lançamento de produtos
Te ajudamos a focar no que você realmente
quer alcançar
4. – Como um evento virtual pode te ajudar?
Reuniões
Town
Hall
Anúncios
Treinamentos
Lack of confidence
/ training with
platform
Custo Geração
de leads
Suporte
Comunicação
com investidores
Anúncios
coporativos
Vendas
Lançamentos de
produtosIntrodução
de novos
empregados
Engajamento
Sales Kick Offs
5. – O que é um evento virtual?
Não requer assistência Requer assistência dos Eventos Arkadin
• Ferramenta de colaboração para as
reuniões interativas ad-hoc
• Controlada pelo próprio usuário
• Sem necessidade de registro dos
participantes
• Opções de customização e uso de marca
limitadas
• Média de participantes : 5 a 15
Automatizado e fácil de usar
Ideal para necessidades do dia-a-dia
Pequenas Reuniões
• Ferramentas de integração de registro
dos participantes e captura de dados
dos assistentes
• Opções de customização e uso de marca
• Consultoria, administração e suporte
durante todo o evento
• Média de participantes: A partir de 50
VIP speakers,
Tudo deve ficar perfeito
Eventos de Grande Escala
• Reuniões planejadas
• Pode ser auto-serviço ou ter um
administrador de eventos
• Personalização e registro podem ser
requeridos
• Extensos reports e análises
• Média de participantes: 5 a 50
Ideal para reuniões com
audiência pequena ou média
Seminários de Audio/web/video
6. – Te ajudando de diferentes formas
Relação com
investidores
Comunicação
Corporativa & Interna
Marketing
& Vendas
Treinamento
& Educação
20%das empresas da Fortune
500 escolhem a Arkadin
para seus anúncios a
investidores
+ de 5000
anúncios a investidores
por ano
2500companias confiam na
Arkadin para fazer seus
anúncios a investidores
7. – Te ajudando de diferentes formas
48%dos eventos realizados
pela Arkadin são para
comunicação corporativa
& interna
1000%de crescimento deste
tipo de evento no último
ano
35%de crescimento no uso
de webcast realizados
pela Arkadin para este
tipo de comunicação
Relação com
investidores
Comunicação
Corporativa & Interna
Marketing
& Vendas
Treinamento
& Educação
8. – Te ajudando de diferentes formas
64%dos profissionais de marketing
veem webcast como um forma
de comunicação inovadora
46%dos profissionais seniores
de marketing prevêm que
metade dos eventos
corporativos serão híbridos
este ano
80%dos eventos virtuais ajudam
a fortalecer a presença de
mercado, gerando leads,
atenção e educando
#2
Webcast é a sua ferramenta
mais efetiva para
engajamento de prospects.
Relação com
investidores
Comunicação
Corporativa & Interna
Marketing
& Vendas
Treinamento
& Educação
9. Serviço de qualidade
excepcional
Melhor leque de
tecnologias
FlexibilidadeRede global de
especialistas de eventos
- Quatro fatores que nos permitem entregar os melhores eventos
10. – Sua escolha, sua liberdade, seu evento
AudioEvent WebEvent VideoEvent ArkadinWebcast
High level, fully branded and
scalable conference calls
Interactive, web
presentations
Interoperable multi-site
video calls
Web & video presentations,
fully branded and to reach
thousands of attendees
EVENTOS ENTREGUES POR ESPECIALISTAS NO USO DE CADA PLATAFORMA
Melhor gama de soluções de modo a atender suas necessidades
11. – Continuamente engajados em seu evento
CONSULTORIA
PLANEJAMENTO
ENTREGA
REPORTING
PÓS-EVENTO
[ ]
Recomendamos o evento
certo para você!
PLANEJAMENTO
Estruturação do evento, Registro,
Customização de marca e
estruração/agendamento de
ações adicionais
CONSULTORIA
PÓS-EVENTO
Gerenciamento
e operação da veiculação em todas as fases
– Setup de áudio e video, recepção de
convidados, apresentação, entrega de
conteúdo multimedia, moderação de Q&A.
ENTREGA
RELATÓRIOS
Transcrição & tradução,
relatórios e análises, back
up de conteúdo
Gerenciamento de conta, pesquisa de
satisfação, consultoria de desempenho
e recomendações para maximização de
resultaxos
Gerentes & especialistas dedicados
Entregando a melhor experiência em
todas as fases de produção de seu
evento.
SEU TIME DE EVENTOS VIRTUAIS
12. – Presença global
50+
escritórios
30+
países
19
idiomas
41,000
eventos em 2015
98.45%
Eventos bem-
sucedidos
1,200+
colaboradores• France
• Belgium
• Czech Republic
• Germany
• Ireland
• Italy
• The Netherlands
• Norway
• Poland
• US
• Canada
• Brazil
• Colombia
• Mexico
• Portugal
• Russia
• Spain
• Sweden
• Switzerland
• South Africa
• Turkey
• UAE
• UK
• China
• Singapore
• Hong Kong
• India
• Japan
• Korea
• Malaysia
• New Zealand
14. - O que os clientes falam sobre a Arkadin
“Arkadin had the full array of audio, video and
multi-media solutions, plus experienced engineers
and support technicians in South Africa as well as
Ontario, Canada for pulling off our large general
meeting. It was the complete package. For the first
time we had every aspect of the event covered by
one provider.”
Stephen Goodger,
ICT Lead – Operational Management, Hatch
Arkadin has consistently provided us with a great
service. They have supported us with many events
over the years. The team is quick to respond to
emails, always on-hand to help and they make the
whole webcast process simple and easy to use.
Helen McIntyre
Internal Engagement Executive Corporate Affairs,
Pearson
There were some changes at our previous vendor
that caused us to look elsewhere. Arkadin offered
a better platform, but it was their service that
made the difference. After the first event, I was
blown away. Their service was outstanding and far
beyond what I expected!
Tim Purpura,
Group Publisher Security Systems News (United
Publications)
The Society Talk viewer experience has been
significantly enhanced since moving to
ArkadinWebcast. The platform is extremely
reliable and it allows us to create a much more
engaging and dynamic program that our staff
responds well to.
Amy Hadsock,
Director, Org. Communications, American Cancer
Society
The support provided by Arkadin was really
diligent and much appreciated. They were able to
understand our needs and propose a well-judged
solution.
Wataru Mitsumori,
IT Support, Nestlé Japan Ltd
We wanted someone we could trust, someone
who made it simple and someone who made it
happen…. it was a really good option to come to
Arkadin. To make something like this as simple as
possible for a customer is absolutely what I’m
looking for.
Nick West
Learning and Development Specialist Old Mutual
Wealth
Hinweis der Redaktion
How do we deliver a professional event?
How do we create events that evoke emotion?
Our people bring it to life.
End to end – drive, moderate, follow up – all the best practise that you’re looking for.
You focus on your message, we focus on your event
Removed – ‘Use Cases’ & ‘Sales enablement’
3 – keeps you up at night - humorous
What concerns you about an event?
• A high profile failure / technology issue
• Speaker nerves – perhaps try simu-live – recorded presentations, live Q&A
• Lack of confidence / training on the event technology
• Cost
• Logistics & rehearsals
• Event not delivering on objectives
• Access issues – passwords / bad links etc
Small Meetings:
Collaborative tool for ad-hoc interactive meetings
Fully user-managed
No participant registration required
Limited branding and customisation options
Average participants: 5-15
Audio / Web / video seminar:
Planned meetings
Either self-service or operator manager event
Branding & registration may be required
Extensive reporting / analytics
Average participants: 5-15
Large scale events
Single broadcast (one-to-many) announcement for VIP or large audiences
Comprehensive participant registration and reporting tools capturing data on your attendees
Extensive branding options
End-to -end management support and consulting
Average participants: 50 and up
Marketing & Sales
64% of marketing professionals view webcast as an innovative marketing and communication vehicle
46% of senior marketers predict that half of all corporate events will be hybrid this year
80% of virtual events help build stronger market presence, generate leads & drive awareness and education
Webcast is the #2 most effective marketing tool for nurturing & engaging prospects
Investor Relations (IR)
Corp Comms
Training & Cont. Education
-----
What are the most popular / effective vehicles for marketing activities today & what are the emerging trends?
- How rapidly are webcasts / webinars being adopted by marketing professionals?
- When is a virtual event a webcast vs a web conference?
- Case study: How webcasting is used at Arkadin to reduce budget and extend reach
Sources:
Business to Business B2B - 2012
4 Reasons Your Next Event Should Be a Virtual One – HubSpot, June 2011
Forresters – 2012
The Practicalities of Virtual Events – ON24, June 2011
Navigating the Emerging Gap in Large Conference Calls & Webcast Event Solutions – Wainhouse Research, 2013
4 Reasons Your Next Event Should Be a Virtual One – HubSpot, June 2011
Cost effectiveness
Global Reach
Increase sales
Reinforce brand awareness
Enhance engagement
Continue the conversation
Elongate the life of your event
Reduce carbon footprint
Reduce travel cost
Marketing & Sales
64% of marketing professionals view webcast as an innovative marketing and communication vehicle
46% of senior marketers predict that half of all corporate events will be hybrid this year
80% of virtual events help build stronger market presence, generate leads & drive awareness and education
Webcast is the #2 most effective marketing tool for nurturing & engaging prospects
Investor Relations (IR)
Corp Comms
Training & Cont. Education
-----
What are the most popular / effective vehicles for marketing activities today & what are the emerging trends?
- How rapidly are webcasts / webinars being adopted by marketing professionals?
- When is a virtual event a webcast vs a web conference?
- Case study: How webcasting is used at Arkadin to reduce budget and extend reach
Sources:
Business to Business B2B - 2012
4 Reasons Your Next Event Should Be a Virtual One – HubSpot, June 2011
Forresters – 2012
The Practicalities of Virtual Events – ON24, June 2011
Navigating the Emerging Gap in Large Conference Calls & Webcast Event Solutions – Wainhouse Research, 2013
4 Reasons Your Next Event Should Be a Virtual One – HubSpot, June 2011
Cost effectiveness
Global Reach
Increase sales
Reinforce brand awareness
Enhance engagement
Continue the conversation
Elongate the life of your event
Reduce carbon footprint
Reduce travel cost
Marketing & Sales
64% of marketing professionals view webcast as an innovative marketing and communication vehicle
46% of senior marketers predict that half of all corporate events will be hybrid this year
80% of virtual events help build stronger market presence, generate leads & drive awareness and education
Webcast is the #2 most effective marketing tool for nurturing & engaging prospects
Investor Relations (IR)
Corp Comms
Training & Cont. Education
-----
What are the most popular / effective vehicles for marketing activities today & what are the emerging trends?
- How rapidly are webcasts / webinars being adopted by marketing professionals?
- When is a virtual event a webcast vs a web conference?
- Case study: How webcasting is used at Arkadin to reduce budget and extend reach
Sources:
Business to Business B2B - 2012
4 Reasons Your Next Event Should Be a Virtual One – HubSpot, June 2011
Forresters – 2012
The Practicalities of Virtual Events – ON24, June 2011
Navigating the Emerging Gap in Large Conference Calls & Webcast Event Solutions – Wainhouse Research, 2013
4 Reasons Your Next Event Should Be a Virtual One – HubSpot, June 2011
Cost effectiveness
Global Reach
Increase sales
Reinforce brand awareness
Enhance engagement
Continue the conversation
Elongate the life of your event
Reduce carbon footprint
Reduce travel cost
A number of components are required to be able to deliver professional events. We believes these are the four core strengths that enable us to deliver great events.
An overview of each of the 4 different services we offer.
.
Reviewing - Account management, satisfaction survey, event analysis and engagement improvement recommendations
Consultancy - Recommending the right event for you
Planning - Meeting structure, flow, registration, branding & customisation & booking of additional services
Delivery - Event manager / operator managed meetings – welcome, moderated Q&A, onsite AV crews, play-in of multimedia content
Reporting - Transcripts & translations, reporting and analytics, archiving and on demand
We have a unique virtual event management proposition; we are able to provide a consistent service across the globe while simultaneously being geographically close to users, to understand their needs and deliver a high quality of service, mostly in their native language.
ArkadinEvent delivers approximately 41,000 events per year which equates to approximately 150 events every working day.
138 people within the Arkadin group exclusively work on events; this does not include the hundreds of other people within Arkadin who contribute to the Event business as part of their role.
In addition, we have all the partners and the subcontractors that help on a per event basis, such as audiovisual technicians, interpreters, and translators ... This represents several hundred people involved on an ad hoc basis, helping to ensure all ArkadinEvents are a success.
We track the quality of Event production every week in all countries and regions, and are proud to be hitting 98% satisfaction level or above. Quality of Service is the key criteria for us – it’s the reason why our existing customers return to us for their next event.
“Arkadin had the full array of audio, video and multi-media solutions, plus experienced engineers and support technicians in South Africa as well as Ontario, Canada for pulling off our large general meeting,” says Goodger. “It was the complete package. For the first time we had every aspect of the event covered by one provider.”
Stephen Goodger, ICT Lead – Operational Management, Hatch