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Market Segmentation Arjun

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Arjun_Krishnadas
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Market Segmentation Presented On : 06.05.09 Presented By : Arjun Krishnadas
What is Market Segmentation? ,[object Object],[object Object],[object Object]
Why this Segmentation? ,[object Object],[object Object],[object Object],[object Object]
Example : Are you familiar with this emblem?
Yes : Mercedes. ,[object Object],[object Object],[object Object]
Now :
Coming to Suzuki.
Maruthi 800 ,[object Object],[object Object],[object Object]
Market segments.
Types of segmentation. ,[object Object],[object Object],[object Object],[object Object]
Geographic Segmentation. ,[object Object]
Demographic Segmentation. ,[object Object],[object Object],[object Object],[object Object]
Psychological Segmenation. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Behavioral Segmentation. ,[object Object],[object Object],[object Object],[object Object]
Advantages of Market Segmentation. ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

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Market Segmentation Arjun