Social Retailing english

Social Retailing Arjen Jelsma Social Media Consultant @arjenjelsma

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http://www.youtube.com/watch?v=QEjoA_695Fo

PROMISE We will place everybody that Likes us on our bulletin board

Fans from 32 countries from all continents More fans than Helsinki and Florence 60.000.000 + people heard of Obermutten 250% extra webtraffic 10.000 fr. 2.4 million media value 100’s visitors to village 1000’s promises to come visit 4/5 interacts More than at Lady Gaga and Justin Bieber

… but I’m not a little village in Switzerland

Let’s say your selling…. Tampons

Problem for new competitors girls use whatever their mum uses

Targetgroup 13-15 year old girls

She wants to be famous like every girl in Turkey

Facebook page Made movieclips You could dress her Virtueel dansing in your room Newyearswishes via e-mail …

Newyears wish http://www.youtube.com/watch?v=h6w0xh5b6rs

Virtual dancing ,[object Object]

Nr 1 hit http://www.youtube.com/watch?v=7mIuawn7RmY&feature=related

Optreden http://www.youtube.com/watch?v=ydew750H6p0

After 6 months: KOTEX Young Offline en Online

Results : 34% marketshare Groth of 20% 23% of all Kotex sales Target was 10% 64% Brand awareness Kotex 81% positive buy sentiment

Lessons learned: Start after trigger Choose medium carefull Make a promise, keep it Interact ROI not in a week Obermutten Kita Kotex Business trigger In it for the long run Good strategy Present on correct medium Social business transform Experience

Integrated approach to social business

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],De potential gains of a Social Business Lower Costs Customer Satisfaction Lower Costs Reduce TTM Increase Success Rate Improve Intelligence/MI Customer-focused Strategy Enhance Brand Reputation Increase Productivity Extend Potential Customer Base Increase Sales Lower Costs Increase Employee Loyalty Reduce Anti-fraudulent Activity Lower Costs Reduce Churn Lower Costs Customer Satisfaction

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Make high end Social Business plan Telecom aanbieder Autofabrikant Bank Mobilus Automus Geldweggus

Consider this… Metrics Integrated approach Promise Target group Business Trigger Planning Experience

3 minutes presentation Experience

Arjen Jelsma Social Media Consultant [email_address] @arjenjelsma +31 (0)6-270 654 39

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Social Retailing english

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